The Point

OCTOBER 26, 2010

Recently, Lauren Carlson of research site Software Advice wrote a very perceptive and timely piece entitled “ Tailwinds for Marketing Automation Software ” about the broader market trends that, in her view, are driving the increased adoption of marketing automation technology. The Changing Role of Email.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Budget 100

Webbiquity

MAY 28, 2014

If I’m a small eCommerce site concerned about the credit card information of my customers, I’ll need to be spoken to much differently that a massive software company who is more concerned about their own proprietary software being hacked. Can you refer to other companies of my size (or in my sector) in email or phone communication?

Database Marketing 100

Database Marketing Email Marketing ROI Marketing Automation Services 100

Adobe Experience Cloud Blog

NOVEMBER 20, 2018

The evolution of marketing automation has had a profound influence on marketers and buyers alike. From the days of spray-and-pray email marketing and complicated database marketing, the technology and expertise of marketers have truly elevated marketing automation as a practice.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Trends 134

Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? External Databases. Why is Database Marketing Important for ROI?

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

PureB2B

JUNE 13, 2017

It facilitates the increased adoption of various marketing automation software, allowing brands to grow more cost-effectively. The birth of marketing technology happened sometime in the 80’s , when computers became powerful enough to store large volumes of customer information. Marketing Automation Software.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

The Point

MAY 6, 2010

A couple of weeks ago our firm prepared a detailed ROI analysis for a client helping them substantiate to their management the investment in a marketing automation platform. For other companies, the decision of whether or not to take the plunge into marketing automation is less of a slam-dunk.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Automation 100

PureB2B

JUNE 13, 2017

It facilitates the increased adoption of various marketing automation software, allowing brands to grow more cost-effectively. The birth of marketing technology happened sometime in the 80's , when computers became powerful enough to store large volumes of customer information. Marketing Automation Software.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

The Point

FEBRUARY 4, 2011

On Focus.com , Craig Rosenberg asks: “What are the top benefits of adopting marketing automation?” My response: Based on our firm’s experience , the most common benefits of marketing automation are these: 1. Improved consistency of follow-up to all new leads independent of sales bandwidth.

Marketing Automation 100

Marketing Automation Automation Bandwidth Cost per Lead 100

Customer Experience Matrix

JULY 22, 2010

When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. This is a natural result of a maturing market, as technology-oriented pioneers are replaced by buyers less likely to research their options in depth. Email marketing is another obvious adjacent space.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

SalesIntel

JANUARY 19, 2022

It’s time to freshen up your B2B marketing strategy. Because few companies take the time to intentionally update their B2B marketing strategy. We will lead you through the process of calculating the return on investment (ROI) of your current B2B marketing strategy. Database marketing. How do we know?

Sales Management 97

Sales Management ROI B2B Top of Funnel 97

Only B2B

SEPTEMBER 28, 2023

In this blog, we’ll explore what B2B marketing personalization entails, the undeniable benefits it offers, and a step-by-step guide on how to integrate personalization seamlessly into your strategy. A study by Accenture Strategy found that 41% of consumers switched companies due to a lack of personalization.

B2B Marketing 62

B2B Marketing Personalization Top of Funnel B2B 62

Martech

SEPTEMBER 29, 2023

Website personalization: Talk about the arrival of one-to-one marketing communications. By industry, company size and other variables you select, derived from company IP and other identifiers. Automated prospecting emails: Sales reps hate writing emails, so why not let AI do the job? What a godsend.

Marketing Automation Services 91

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 91

The Point

MARCH 18, 2014

Over at marketing automation firm Marketo , CEO Phil Fernandez just wrote a full-throated rant against the evils of unsolicited email and purchased email lists used indiscriminately: “How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company?

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Demand Generation Agencies Advertising Agencies Marketo Demand Generation 100

Valasys

AUGUST 29, 2023

By identifying and engaging key decision-makers within target companies, ABM aims to create meaningful and long-lasting relationships that drive business growth. Traditional account segmentation in B2B marketing typically relies on manual processes and predefined criteria such as industry, company size, and location.

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Marketing AI Account Based Marketing Segmentation ABM 52

Martech

JUNE 15, 2023

But here’s where Pega sees the revolution leading us: the continually optimizing enterprise, or, as Pega tags it, the “autonomous enterprise” — the enterprise that uses the full range of AI and automation to teach itself better processes, systems and business logic. “All software companies claim they can do anything.

Enterprise Management 104

Enterprise Management Marketing AI Work Management Marketing Management 104

SmartBug Media

JANUARY 20, 2021

For all growing companies and those who want to expand their reach, there will be a time they outgrow their existing software and systems. The scalability and simple, yet powerful, automation functions are a few of the (many) reasons companies choose HubSpot. Marketing Hub: Rebuild Using Existing Content.

Hubspot 101

Hubspot Enterprise Management Work Management Marketing Management 101

SalesIntel

APRIL 21, 2021

To ensure that marketers and sales professionals can identify and reach the right leads at the right time, data cleansing and data enrichment are the two most commonly used methods to have accurate contacts for outreach. Data cleansing, also known as data cleaning, ensures that a company’s data is accurate, consistent, and reliable.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Top of Funnel 95

The Point

JULY 15, 2010

Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. HS: What would you say is the biggest misconception about Salesforce and the way it’s used in most companies?

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Salesforce.com Marketing Automation Services Budget Programs Work Management 100

The Point

MAY 13, 2009

This is becoming a common question, driven in part by the trend in B2B towards more proactive lead nurturing and the rapid adoption of marketing automation systems. Suddenly, companies have the tools at [.].

Lead Nurturing 100

Lead Nurturing Marketing Automation Services Database Marketing Newsletter 100

Customer Experience Matrix

APRIL 10, 2014

Real Time Personalization already exists, obviously, and will remain a separate product that can work with any marketing automation system. This borders on integration of Web display with marketing automation, an extremely important trend. Every major marketing automation vendor has tried to do the same.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Customer Experience Matrix

FEBRUARY 3, 2010

post described the different mindsets of database and digital marketers but it was pretty short on differences between the two marketing methods themselves. DB or Not DB Database marketing is built around a marketing database that contains addressable, identifiable individuals.

Work Management 120

Work Management Paid Search Agency Marketing Management Database Marketing 120

The Point

DECEMBER 15, 2020

Over time, an accumulation of stale, non-responsive leads can bump you to a higher pricing tier for your CRM or marketing automation license. Before you move those names to marketing suspended, consider a more tailored approach. Even then, success with email programs can often be a long-term proposition.

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Lead Scoring Lead Ranking Leads Lead 162

Customer Experience Matrix

SEPTEMBER 8, 2017

I’m currently drafting a paper on use of Customer Data Platforms by B2B SaaS marketers. The topic is more intriguing than it sounds because it raises the dual questions of why CDPs haven’t previously been used much by B2B SaaS companies and what's changed. Well, which B2B marketers have been the most active martech adopters?

Marketing Automation Services 168

Marketing Automation Services Buy Work Management B2B Marketing 168

Tony Zambito

OCTOBER 18, 2015

What is empowering profiling is the growing presence of data, automation, and analytics. However, there is the inherent danger of automating the bad and putting profiling on steroids. Personalization is an extension of database marketing, whereby attempts are made to differentiate through personalized marketing.

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Ideal Customer Profiles Profiling Buyer Personas Marketing Management 100

SalesIntel

JANUARY 24, 2022

Maybe your company has decided on new sales tools for the year to improve sales performance. Sales tools” is a general term used to describe the variety of software solutions companies use to improve their sales. CRM software helps keep customer accounts organized so that your company never forgets or underserves a customer.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Top of Funnel 52

The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Based on first-hand impressions, however, it’s not how the vast majority of clients are employing (or even thinking of) marketing automation. It’s all heady stuff.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

SmartBug Media

JANUARY 20, 2021

For all growing companies and those who want to expand their reach, there will be a time they outgrow their existing software and systems. The scalability and simple, yet powerful, automation functions are a few of the (many) reasons companies choose HubSpot. Marketing Hub: Rebuild Using Existing Content.

Hubspot 59

Hubspot Enterprise Management Work Management Marketing Management 59

The Point

NOVEMBER 15, 2010

Most marketing automation platforms make it a simple task to “clone” emails and landing pages, and create variations on the fly. If that trade show lead is simply the result of uploading a show attendee list, the reader may not even know why he or she is hearing from your company. Take advantage of it. Job function.

Lead Nurturing 100

Lead Nurturing Segmentation Sales Qualified Leads Campaigns 100

SmartBug Media

FEBRUARY 11, 2021

Whether you are just getting started with HubSpot (as your first CRM platform), or you’re migrating from your current marketing automation platform into HubSpot, there are four defined phases that will help you run a smooth setup. This means all your emails should have a footer that includes the following: Your Company name.

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

Customer Experience Matrix

JUNE 22, 2011

Adobe describes its scope as nothing less than optimizing customer experience and marketing spend across the entire customer journey, from first learning about a company through validation, purchase decision, product use, and commitment. Nor does Adobe manage the underlying customer database, marketing campaigns, or deep analytics.

Enterprise Management 120

Enterprise Management Digital Asset Management Marketing Management Marketing Automation Services 120

Conversica

JULY 31, 2020

Customers and companies are more focused on getting through the tough times. Companies react by freezing headcount and spending to look at ways of doing more with less. Then what about the leads that score too low, do we continue to leave them in the database? Marketing Automation?

Marketing AI 52

Marketing AI Planning Lead Scoring Lead Ranking 52

Hubspot

AUGUST 3, 2012

To a whole lot of marketers out there, marketing automation is like a wonder drug. "A Marketing strategy solved!". The problem is, what these marketers don't realize is that using only marketing automation is never enough. The Problem With Relying on Automation Alone. Pretty scary, huh?

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Planning 28

ViewPoint

OCTOBER 21, 2017

Some companies had moved and some were just, well, bad. Testing is extremely important if you use marketing automation. Read this blog (published by CMO by Adobe) for more information about calibrating and validating marketing automation. Over 10% of the remaining addresses were bad. Remember: Lists suck.

Marketing Automation Services 149

Marketing Automation Services Validation Broadcasting Deliverability 149

Customer Experience Matrix

DECEMBER 14, 2016

market only since March 2016, although many U.S. marketers will recall its previous incarnation as SmartFocus.* The company offers what it calls an omnichannel marketing platform that builds a unified customer database, manages marketing campaigns, and generates personalized Web and email messages.

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

Biznology

MARCH 6, 2015

This could be an email sign-up, or a piece of gated content–like a white paper or research report–in exchange for providing important data elements like name, title, company name, address, phone, and email. Second, use the IP address to identify the company from which the visitor arrived. How should I handle job changes?

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

Customer Experience Matrix

JANUARY 31, 2010

(Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. But consumer marketers also need inputs from transaction systems. Marketing Studio and Neolane don't have a problem because they can support any data structure.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

ViewPoint

MARCH 29, 2017

Some companies had moved and some were just, well, bad. Testing is extremely important if you use marketing automation. Read this blog (published by CMO by Adobe) for more information about calibrating and validating marketing automation. Over 10% of the remaining addresses were bad. Remember: Lists suck.

Marketing Automation Services 120

Marketing Automation Services Validation Broadcasting Deliverability 120