DemandBase

APRIL 27, 2020

Director, Channel and Partner Marketing, Demandbase. At Demandbase, Partner Marketing carries a number for partner-influenced and partner-sourced opportunities. Because they were designed to operate at the contact level, legacy marketing automation platforms’ ability to adequately measure account-level metrics can vary.

Account Based Marketing 59

Account Based Marketing ABM Top of Funnel Peer-to-peer 59

Lake One

JUNE 25, 2020

DemandBase found companies that have been using ABM for at least 1 year saw an increase in revenue of 10%, 19% of those surveyed saw revenue growth in excess of 30%. . Marketing Automation & Personalization. Marketing automation for b2b manufacturers will continue to grow in importance as the buying journey becomes more digital.

B2B Marketing 52

B2B Marketing Account Based Marketing Trends Marketing Automation Services 52

DemandBase

SEPTEMBER 17, 2018

Here are five sessions Demandbase is participating in which you can bookmark on your Agenda Builder: Full-Funnel ABM: Aligning Across Your Tech Stack. ABM, marketing automation and CRM are the core pillars of an effective B2B marketing plan. Speaker: Jessica Fewless, VP, ABM Strategy, Field & Channel Marketing, Demandbase.

Account Based Marketing 45

Account Based Marketing ABM DemandBase CMO 45

Martech

MARCH 10, 2022

a case study, additional zero-touch tactics/assets, etc.) Automation. The power of ABM is due to the advantages of digital marketing; automating data collection and connection enables the customization of interactions with those customers. Terminus, Demandbase). Programmatic and tech.

Account Based Marketing 102

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 102

Directive Agency

MAY 20, 2020

Example: Have data-driven and resonating case studies available alongside videos that break down how your product can solve specific problems. A user comes to your website from an organic search about “log analysis” and then submits their email address to download a gated case study around enterprise log analysis.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

Valasys

AUGUST 9, 2023

Welcome to the dawn of AI-Driven Account-Based Marketing, where the fusion of artificial intelligence and strategic precision propels your campaigns into uncharted realms of success through automating Account-Based Marketing using AI. Gone are the days of casting wide nets, hoping your message finds its mark.

Marketing AI 52

Marketing AI Account Based Marketing ABM Personalization 52

The ABM Agency

FEBRUARY 19, 2023

For example, if a B2B SaaS organization is targeting large enterprise accounts in the financial services sector, they could create custom case studies or white papers that focus on how their product has helped similar companies in this sector achieve success.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

For example, if a B2B SaaS organization is targeting large enterprise accounts in the financial services sector, they could create custom case studies or white papers that focus on how their product has helped similar companies in this sector achieve success.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

ANNUITAS

FEBRUARY 19, 2015

I had little in common with them on the surface (other than slim budgets), but sometimes their case studies and use cases triggered ideas and thoughts that pertained to some of the issues I was dealing with. Only this time, it is about the entire Oracle Marketing Cloud and not just marketing automation.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

Single Grain

APRIL 24, 2023

Case studies are one of the most important lead generation strategies. A good case study not only proves a marketing company’s success, but also zones in on the strategies used to identify leads, customer pain points, increase sales, convert leads, and accomplish other goals. And, finally, they improved their web design.

Case Studies 52

Case Studies Case Study Paid Content Lead Generation 52

Biznology

MAY 29, 2013

This is a classic content marketing play, whereby you provide libraries of case studies, research reports, presentations, archived webinars, blog posts, how-to videos, and all manner of information intended to help visitors learn, and to present yourself as their trusted partner in that task. E-commerce.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Vidyard

OCTOBER 9, 2014

And that’s where targeted content comes in, or so says Avanish Sahai, Chief Product Officer at Demandbase. So while marketing automation uses cookies to track individual viewers, ABM uses IP addresses to track accounts. There’s a good chance that the best message for Audience A isn’t the best message for Audience B.

Account Based Marketing 53

Account Based Marketing B2B Marketing Microsite DemandBase 53

SnapApp

JULY 11, 2017

They insist on personalized communications – even when those communications are automated. . Source: Demandbase. . Data sheets, pricing sheets, benchmark reports, testimonials, and case studies will go far, here. . Your customers are relying on honest peer reviews, and they’re not fooled by 100% 5-star evaluations. .

Buy 70

Buy Process B2B Peer-to-peer 70

SmartBug Media

MARCH 19, 2021

Subscribers get how-to marketing advice for their content strategies, B2B content marketing case studies, research, and more. How to Build a Business Case for ABM. Demandbase. Why You Need To Be Using Google Ads Bid Automation. How to Get Ranked and Read With a Topic Cluster Model. ABM Leadership Alliance.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

ClickZ

JUNE 17, 2020

30-second summary: We provide seven examples of enterprise-level providers of AI-enabled marketing solutions as well as case studies for each. Turing automates bid management, budget distribution, and local lead estimation using over 30 intelligent algorithms which optimize spend, increase clicks, and/or increase conversions.

Enterprise Management 137

Enterprise Management Digital Asset Management Marketing AI Marketing Management 137

Adobe Experience Cloud Blog

SEPTEMBER 28, 2009

Every session had a topic, but was also wrapped around a case study, so you could see how someone applied the top tricks or best practices. Remember content is more than white papers and webinars, it’s video, case studies, and more – make sure to have the content in the format my prospects desire.

Reachforce 48

Reachforce Jigsaw B2B Marketing Work Management 48

Engagio

AUGUST 9, 2021

So when they do their research anonymously online on third-party websites, it’s hidden from Sales and from marketing automation scoring. Demandbase collects intent from a broad array of sites, using four steps to derive intent data: 1. A case study : Scoring helps Coupa spot opportunities. Here’s why that’s important.

Intent Data 127

Intent Data Ideal Customer Profiles Intent Work Management 127

Directive Agency

FEBRUARY 22, 2019

In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. Some of these include Terminus, RollWorks, 6Sense, DemandBase, and more! However, as an effect of letting machines and automation control bids, average CPCs are bound to continue rising.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Heinz Marketing

AUGUST 30, 2021

It’s a business case where a seller learns these skills, and then they have to apply it in market where they select, plan, engage and create a real-life opportunity, and then defend it in a video case study, and then document their journey. Is this something that can eventually be automated?

Ideal Customer Profiles 116

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 116

DiscoverOrg

SEPTEMBER 14, 2018

We’re looking forward to this ops-focused time with Pardot , learning how to automate and analyze lead data, and then use that data to tell a story about personalization, engagement, and lead quality. To see results from your account-based strategy, you need three things: strategy, marketing automation, and a CRM to track it all. (We

Account Based Marketing 207

Account Based Marketing Top of Funnel First-Mover Advantage ABM 207

DiscoverOrg

SEPTEMBER 17, 2018

We’re looking forward to this ops-focused time with Pardot , learning how to automate and analyze lead data, and then use that data to tell a story about personalization, engagement, and lead quality. To see results from your account-based strategy, you need three things: strategy, marketing automation, and a CRM to track it all. (We

Account Based Marketing 120

Account Based Marketing Top of Funnel First-Mover Advantage ABM 120

Content4Demand

MARCH 21, 2019

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Its Dynamic Audiences solution lets you automate the collection of signals and insights from CRM to further address the need to zero in precisely on the right buyers.

DemandBase 68

DemandBase Account Based Marketing Content ABM 68

Engagio

OCTOBER 13, 2020

In this era, Marketing began to own the top of the funnel, using marketing automation tools to send emails, capture and nurture leads, and pass them to Sales who, in turn, owned the deal close and post-sale growth. Marketing can support adoption by contributing what we do best — creating content, automating processes, nurturing contacts, etc.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Full Circle Insights

FEBRUARY 28, 2021

Case Studies. AppDynamics Case Study. DiscoverOrg Case Study. Fuze Case Study. Highspot Case Study. Hired Case Study. Jobvite Case Study. Vidyard Case Study. Demandbase Attribution Debate Yields Surprises. Additional Resources.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

DemandBase

JULY 21, 2020

Achieving Personalization at Scale by Balancing Automation and Human Interaction. First-party engagement insights are all the interactions you collect, including website visits, email exchanges, marketing automation, and CRM data, and any other technology you use that collects identifiable user data.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

NetLine

AUGUST 2, 2023

Automation Qualified Lead (AQL): As Forrester explains , this is “the stage where inquiries, both inbound and outbound, are loaded into the marketing automation platform (MAP). A study from Demand Gen Report and Demandbase reveals that 62% of B2B buyers chose to buy from a vendor that provided high-quality content.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

DealSignal

MARCH 29, 2018

To complement marketing’s ABM efforts, SDRs, inside sales, and many field sales teams use sales automation systems, such as SalesLoft or Outreach, to automate how they engage with all the target contacts and accounts in their territories. You can read a case study here.

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

SWZD

MARCH 2, 2017

B2B marketers also use buying stage to shape content strategy – deploying different content types and offers to prospects at various points of the buying cycle, such as eBooks, other short written pieces, and infographics for top-of-funnel awareness, case studies for those near point of decision, etc. Case Example.

Account Based Marketing 61

Account Based Marketing Marketing Budget Creation Planning ABM 61

The ABM Agency

APRIL 30, 2023

Demandbase found that companies using ABM experienced a 40% reduction in their sales cycles. This may include creating case studies, whitepapers, or even webinars tailored to specific industries or roles within target accounts. using personalized content for each account.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

FunnelEnvy

MARCH 7, 2018

They have Demandbase and Engagio, so it’s safe to say that Account Based Marketing (ABM) is a strategic priority. MuleSoft also has an extensive resource collection of case studies, ebooks, whitepapers and webinars. In this case the combination of referrer (Google) and landing page is a signal of customer interest.

Top of Funnel 40

Top of Funnel Marketing Websites Enterprise Management Effectiveness 40

DealSignal

MARCH 30, 2018

To complement marketing’s ABM efforts, SDRs, inside sales, and many field sales teams use sales automation systems, such as SalesLoft or Outreach, to automate how they engage with all the target contacts and accounts in their territories. You can read a case study here.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 40

SWZD

OCTOBER 16, 2019

Whether it is new generations, automation, economic or government challenges, we are in this very interesting position where the ‘Future of Work’ is something that nobody has a clear answer to, and everybody needs a trusted advisor to rely on. We like to use a lot of client case studies.”.

Enterprise Management 48

Enterprise Management B2B Thought Leadership Thought Leadership Work Management 48

Terminus

MAY 23, 2017

It’s been updated because of: The rise of inbound marketing and the role of marketing automation. VersionOne Case Study. And after seeing their case study, it’s clear why! Medtronic’s Case Study for Oracle. The importance of telequalification and prospecting. Sock it to me!

Account Based Marketing 20

Account Based Marketing ABM Case Studies Case Study 20

Full Circle Insights

NOVEMBER 26, 2020

Broader integration initiatives can drive even more efficiencies, enabling automation and more marketing innovation via the use of technology. CMOs who partner with their company’s CIO to get the technical expertise they need to support automated approaches will benefit the most from new possibilities. . Case Studies.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Top of Funnel 98

Full Circle Insights

JUNE 27, 2022

Leading intent data providers in the marketplace such as 6Sense, DemandBase, and Bombora are also in alignment with the significance of Account Based Marketing. Case Studies. AppDynamics Case Study. Apptio Case Study. DiscoverOrg Case Study. Fuze Case Study. White Papers.

Account Based Marketing 52

Account Based Marketing ABM Marketing Attribution Sales Management 52

Full Circle Insights

JUNE 27, 2022

Leading intent data providers in the marketplace such as 6Sense, DemandBase, and Bombora are also in alignment with the significance of Account Based Marketing. Case Studies. AppDynamics Case Study. Apptio Case Study. DiscoverOrg Case Study. Fuze Case Study. White Papers.

Account Based Marketing 52

Account Based Marketing ABM Marketing Attribution Sales Management 52

Full Circle Insights

SEPTEMBER 20, 2022

With Full Circle ABM, users can leverage data from leading intent providers like 6sense, Bombora, and DemandBase, which flag accounts showing interest in buying a B2B product or service, even before members of the buying group become known to the business. Case Studies. AppDynamics Case Study. Apptio Case Study.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52