Content4Demand

MAY 19, 2020

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Click into great sessions from Demandbase , RollWorks , Drift , Triblio , Vidyard & more. Experts on Scaling ABM. Connecting With Context. A Simple ABM Game Plan.

Peer-to-peer 79

Peer-to-peer DemandBase Account Based Marketing ABM 79

Top Rank Marketing

NOVEMBER 15, 2023

It’s 39 pages are rich with survey insights, case studies from B2B brands, a list of 25 top influencer marketing practitioners from major B2B brands, and much more. LinkedIn will face increased API access demands, especially as other platforms limit data. .” LinkedIn is a TopRank Marketing client.

Work Management 121

Work Management Marketing Management B2B Marketing B2B 121

Lattice

MAY 2, 2016

Executives from Oracle, Integrate, Demandbase, MediaMath, 6Sense, Mintigo and Lattice Engines participated, and discussed the key reasons why data-based ABM programs are driving higher conversion rates and increased alignment between marketing and sales.

Account Based Marketing 100

Account Based Marketing DemandBase ABM Conference 100

DemandBase

JUNE 25, 2020

I often tell Demandbase customers that the average attention span of an internet user is about a nanosecond.). Messaging : Case studies, ROI calculators, and product and solution content (Now it’s time to go into further detail about your offerings and differentiating features.). 3 Tips to Keep a B2B Ad Campaign Simple.

Advertisements 75

Advertisements Advertising Top of Funnel Practices 75

Martech

MAY 3, 2023

This is the perfect time to offer additional resources like white papers and case studies to help build trust and showcase your expertise. In the example below, Demandbase ends their article with social proof — inspiring readers to read a case study about the topic from the article, giving context and value to the information.

Top of Funnel 98

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 98

DemandBase

FEBRUARY 14, 2020

As a lead on our Sales Engineering team here at Demandbase, I’ve spent a lot of time in meetings with marketers who are just trying to cut through the noise and find solutions that work. In this case, see if your vendor offers training and certification for general ABM, not just their own products. With over 7,000 (!)

Account Based Marketing 72

Account Based Marketing Vendors ABM DemandBase 72

DemandBase

FEBRUARY 7, 2020

You’ll discover: New speakers, new case studies, new data — ABM is continually evolving and so are our speakers. The post Be a Part of What’s Next in ABM appeared first on Account-Based Marketing – Demandbase. Learn from your peers how they have evolved their ABM over the years. You don’t want to miss it!

Account Based Marketing 52

Account Based Marketing ABM Peer-to-peer DemandBase 52

ClickZ

DECEMBER 31, 2020

30-second summary: When Fuze began its ABM journey, the company worked with Demandbase to access rich behavioral and engagement information about its prospects and customers. So let’s cut to how Demandbase (then Engagio) helped us achieve success. I know, this story must sound familiar. The solution. The result.

Ideal Customer Profiles 70

Ideal Customer Profiles Account Based Marketing ABM DemandBase 70

DemandBase

APRIL 27, 2020

Director, Channel and Partner Marketing, Demandbase. At Demandbase, Partner Marketing carries a number for partner-influenced and partner-sourced opportunities. Keep an up-to-date library of thought leadership content and use case studies that SDRs can send to prospects to nudge them along in their journeys. How do I ABM?

Account Based Marketing 59

Account Based Marketing ABM Top of Funnel Peer-to-peer 59

DemandBase

MAY 17, 2019

No SiriusDecisions track had more sessions than the 11 devoted to Account-Based Marketing, and there were another 19 case studies that had “ABM” explicitly included in the title. The post Roundup From This Year’s SiriusDecisions Summit appeared first on Account-Based Marketing – Demandbase.

Account Based Marketing 40

Account Based Marketing DemandBase B to B ABM 40

Rollworks

DECEMBER 14, 2021

ABM is a long-term investment: DemandBase found companies that have been using ABM for at least one year have seen a 10% increase in revenue while 19% reported over 30% of revenue growth. DemandBase found 83% of companies say the main benefit of using ABM is increasing the engagement with their target accounts. Long term returns.

Account Based Marketing 52

Account Based Marketing ABM Stats Allocation 52

DemandBase

AUGUST 1, 2019

2) Case Studies. That’s why we include logos and case studies on high-traffic pages. The post How To: Website Personalization in Minutes, Hours, and Weeks (Part 2) appeared first on Account-Based Marketing – Demandbase. Perhaps you have products that are better suited for different industries or company sizes.

Website Personalization 40

Website Personalization Peer-to-peer Merchandising Marketing Websites 40

Single Grain

APRIL 24, 2023

Case studies are one of the most important lead generation strategies. A good case study not only proves a marketing company’s success, but also zones in on the strategies used to identify leads, customer pain points, increase sales, convert leads, and accomplish other goals.

Case Studies 52

Case Studies Case Study Paid Content Lead Generation 52

DemandBase

SEPTEMBER 17, 2018

Here are five sessions Demandbase is participating in which you can bookmark on your Agenda Builder: Full-Funnel ABM: Aligning Across Your Tech Stack. Join us to learn how Demandbase, Pardot and Salesforce join forces to help customers create wildly successful ABM strategies. Date: Tuesday, September 25. Time: 9:00 AM – 9:40 AM.

Account Based Marketing 45

Account Based Marketing ABM DemandBase CMO 45

DemandBase

AUGUST 2, 2019

It’s likely you have a lot of resources—blogs, ebooks, datasheets, case studies, webinars. Want to learn more about how Demandbase can help you? The post How To: Website Personalization in Minutes, Hours, and Weeks (Part 3) appeared first on Account-Based Marketing – Demandbase.

Website Personalization 40

Website Personalization Sales Management Top of Funnel CMS Development 40

Content4Demand

JUNE 16, 2020

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Succeed with B2B Influencer Content.

Account Based Marketing 52

Account Based Marketing ABM Content DemandBase 52

Directive Agency

MAY 20, 2020

Example: Have data-driven and resonating case studies available alongside videos that break down how your product can solve specific problems. A user comes to your website from an organic search about “log analysis” and then submits their email address to download a gated case study around enterprise log analysis.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

DemandBase

SEPTEMBER 30, 2019

This book for marketers (sales too) is chock full of mini-case studies and a practical step-by-step primer! The post Why This Book Is All You Need For a Killer ABM Strategy appeared first on Account-Based Marketing – Demandbase. You’ll be able to prove your financial worth to the organization. High fives all around!

Demand Generation 61

Demand Generation Account Based Marketing ABM Marketing & Strategy 61

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Martech Advisor

JANUARY 2, 2020

For example: try visiting Demandbase , you’d probably see your company name up there. Translating that to theB2B use case, we have to use the data we have and give them the content experience they want. Can we show them case studies and testimonials of companies that they consider as peers?

B2B Sales 83

B2B Sales Top of Funnel Marketing Websites Peer-to-peer 83

Lake One

JUNE 25, 2020

DemandBase found companies that have been using ABM for at least 1 year saw an increase in revenue of 10%, 19% of those surveyed saw revenue growth in excess of 30%. . Brand videos, testimonials and case studies, use cases or field solutions, culture videos, demos, and more. Short videos created for a specific user.

B2B Marketing 52

B2B Marketing Account Based Marketing Trends Marketing Automation Services 52

Unbound B2B

FEBRUARY 6, 2023

A “integrated account-based program” much of the product functionality revolves around ABM analysis (so much so that Demandbase literally wrote a book about it) and giving marketers insights on how to optimize their outreach. Business stories can come in all shapes and sizes. You can highlight customer experiences and success stories.

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management ABM 52

Rollworks

MAY 21, 2018

ABM is a long-term investment: DemandBase found companies that have been using ABM for at least one year have seen a 10% increase in revenue while 19% reported over 30% of revenue growth. DemandBase found 83% of companies say the main benefit of using ABM is increasing the engagement with their target accounts. Long term returns.

Account Based Marketing 40

Account Based Marketing ABM Statistics Allocation 40

ANNUITAS

FEBRUARY 19, 2015

I had little in common with them on the surface (other than slim budgets), but sometimes their case studies and use cases triggered ideas and thoughts that pertained to some of the issues I was dealing with. 4) Plan on presenting what you learned to your team when you return.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

Martech

MARCH 10, 2022

a case study, additional zero-touch tactics/assets, etc.) Terminus, Demandbase). Specifically: Translate ABM brand awareness from target accounts into website traffic. Continue to hyper-segment accounts that demonstrate interest with a secondary tactic and messaging (e.g., HubSpot, Marketo, Pardot) Predictive analytics (e.g.,

Account Based Marketing 106

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 106

NetLine

MAY 1, 2018

Scott progressed into a hearty discussion of storytelling with “case stories” (case studies are over?) This slide provides a new perspective on case study templates that incorporates the way that people enjoy consuming information – a story arc. @scottalbro #TOPOsummit pic.twitter.com/7R8aM3fTHb.

Account Based Marketing 40

Account Based Marketing ABM B2B Thought Leadership Thought Leadership 40

B2BMarketing.net

NOVEMBER 6, 2023

Elevating ABM: Modern techniques for a changing world Next up, CMO of Demandbase, Jon Miller, discussed the evolution of marketing and outdated practices, and introduced an ABM playbook. MOI Global’s Julie Wisdom and Phoebe Jackson did just that in their engaging session on getting your marketing into the red zone.

Account Based Marketing 52

Account Based Marketing ABM Conference Lead Ranking 52

Influitive

AUGUST 3, 2015

In fact, the 2015 B2B Buyer’s Survey Report (sponsored by DemandBase and Demand Gen Report), found the top three resources that buyers rely on when researching potential vendors were: In addition, access to all of this information is making the buying cycle longer.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

Vidyard

OCTOBER 9, 2014

And that’s where targeted content comes in, or so says Avanish Sahai, Chief Product Officer at Demandbase. So get this: Strongview, a customer of Demandbase and avid account based marketers, combined targeted ads with customized content to achieve some pretty eye-opening results. So…Does it Work?

Account Based Marketing 53

Account Based Marketing B2B Marketing Microsite DemandBase 53

ViewPoint

JANUARY 26, 2012

On your home page—and elsewhere throughout your site—add a compelling offer, such as a downloadable case study or white paper, linked to a registration form. Supplement your registration efforts with technology from vendors like NetFactor and Demandbase.

B to B 120

B to B netFactor Media SEM 120

Biznology

MAY 29, 2013

This is a classic content marketing play, whereby you provide libraries of case studies, research reports, presentations, archived webinars, blog posts, how-to videos, and all manner of information intended to help visitors learn, and to present yourself as their trusted partner in that task. E-commerce.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

The ABM Agency

FEBRUARY 19, 2023

For example, if a B2B SaaS organization is targeting large enterprise accounts in the financial services sector, they could create custom case studies or white papers that focus on how their product has helped similar companies in this sector achieve success. What companies use account-based marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

For example, if a B2B SaaS organization is targeting large enterprise accounts in the financial services sector, they could create custom case studies or white papers that focus on how their product has helped similar companies in this sector achieve success. What companies use account-based marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

SnapApp

JULY 11, 2017

Considering that we also know from Forrester research that 74% of business buyers conduct more than half of their research online, and Demandbase research shows that 53% of B2B buyers admit to taking longer to make a purchase, this poses an interesting scenario. . Source: Demandbase. . Source: HubSpot.com. .

Buy 70

Buy Process B2B Peer-to-peer 70

Adobe Experience Cloud Blog

SEPTEMBER 11, 2014

In a panel with marketing geniuses from TrackMaven, Lincoln Electric, DemandBase, and AHA Media Group, it was widely agreed that content marketing isn’t just about creativity and art — it’s also about cold, hard metrics. Get case studies. 2) You don’t have to be good at everything. Present data.

Marketing Report 48

Marketing Report Content Marketing DemandBase Content 48

Content Standard

MARCH 21, 2017

Leadership has marked this as a land-and-expand opportunity and they’ve asked you to write a case study that will be used to sell other companies on your services. When the next opportunity rolls around, your sales team trots out your manufacturing case study, hoping it’s enough to close the deal.

Case Studies 78

Case Studies Case Study Studies Marketing Strategy 78

PathFactory

FEBRUARY 21, 2019

What Industry Experts Have To Say About #B2BMX – a compilation of publications, brands and influencers — including @Forbes , @MxGroup , @Demandbase , @Bizzabo , and many more including myself. Follow : @PamDidner. link] #B2B #marketing #CMO @B2BMX @DG_Report. — Pam Didner (@PamDidner) February 12, 2019. Justin Keller.

Twitter 40

Twitter Account Based Marketing ABM B2B Thought Leadership 40