SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

Optinmonster

JUNE 14, 2024

If you’ve grown your email subscriber list to a number you’re proud of, it can be painful to purposely reduce that number through email scrubbing. However, maintaining a clean email list, free of incorrect addresses and lapsed subscribers, is an essential part of successful email marketing.

Conversion 94

Conversion CAN-SPAM Work Management Deliverability 94

Salesforce Marketing Cloud

MAY 23, 2024

First- and zero-party data is more important than ever Popular types of dynamic email content Dynamic email content can be done simply How to give email subscribers what they want Customers don’t want to feel like just another number to your brand.

Click Rate 124

Click Rate Content CAN-SPAM Banners 124

Marketing Insider Group

MAY 30, 2023

However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. Attach a quantifiable metric and timeline to each marketing goal so that you can measure the performance and progress of your campaigns.

Work Management 276

Work Management Marketing Management Budget Programs Allocation 276

Zoominfo

MARCH 24, 2021

You hire talented sales and marketing professionals and set them up with state-of-the-art CRM and automation tools. For businesses, that bad data can negatively affect revenue growth. Examples of poor data include: Missing contact fields Inaccuracies due to outdated information (e.g., Wait, are they working with bad data?

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

Biznology

JUNE 6, 2018

If you’re a small or medium size business selling to consumers, you probably want to both automate and personalize your marketing campaigns. The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. – No support for email campaigning. The Disconnect.

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167

Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? It sure can. According to our research , email remains the best way to connect with customers. You can get started right away by sharing the value of your products or services.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Salesforce Marketing Cloud

DECEMBER 8, 2023

If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. In this article, we’ll cover the basics of email marketing and ways you can use automation and AI to optimize your approach. Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Webbiquity

SEPTEMBER 28, 2022

Most consumers are inundated with marketing emails on a daily basis. Generic “spray and pray” messages are, usually, quickly deleted (and possibly sent to spam). Personalized email is much more than simply auto-inserting the recipient’s first name. What Exactly is Email Personalization? Guest post by Jerusha Carolin.

Email Marketing 342

Email Marketing Personalization Psychographics Marketing & Strategy 342

Sage Marketing

AUGUST 21, 2023

B2B email automation emerges as a powerful tool to streamline marketing processes, nurture leads, and drive conversions. In this blog post, we will explore the benefits of B2B email automation and provide valuable tips to help you leverage its potential for your business.

Email Marketing 52

Email Marketing Automation B2B Marketing Tips 52

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. Measurable outcomes Most email marketing platforms have robust and advanced analytics functionalities that enable users to track the results of their campaigns. The users can track their open rates, clicks, unsubscribes, etc.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Sharpspring

APRIL 23, 2020

When used properly, email marketing can be one of the most effective ways to boost your business. However, the ability to measure results is at the center of every successful email campaign, and this is where automation tools become so valuable. The Benefits of Email Automation Tools.

Automation 96

Automation Top of Funnel Click Rate Open Rate 96

Martech Advisor

NOVEMBER 20, 2019

Email automation is defined as a set of processes and technologies used to send promotional/transactional emails automatically to customers. Email marketing is a popular tactic for brands around the world, given its low investment and high ROI. What Is Email Automation? Transactional Email Automation.

Advertising Benchmark 53

Advertising Benchmark Automation Email Marketing Marketing Automation Services 53

BenchmarkONE

NOVEMBER 4, 2021

Like so many areas of business, in recent years, the field of marketing has evolved to make use of the major advances in technologies of automation, such as artificial intelligence, machine learning, and more. Together, these technologies are increasingly being applied to the burgeoning discipline of sales and marketing automation.

Marketing Automation Services 71

Marketing Automation Services Work Management Marketing Automation Marketing Management 71

Zoominfo

MARCH 8, 2022

You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. It can take several forms: Missing contact fields (phone numbers, emails, physical addresses, etc.) What is poor data quality?

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

Zoominfo

DECEMBER 12, 2019

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are. Keep reading to learn all about spam traps and how to avoid them!

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. The email has a universal appeal. Yes, personalization and segmentation can be done.

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

LeadSquared

NOVEMBER 9, 2020

Email was the new way to communicate, and felt as personal as letters, only much faster. And now that we think about this movie, we can reminisce that there was a time when people found real joy in receiving emails. Today, hundreds of unread emails become a cause for people’s anxiety and mismanaged time.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Enterprise Management Email Marketing 52

Litmus

FEBRUARY 17, 2021

So if adding extra team members isn’t an option—and even if it is—consider email marketing automation. Automating your emails maximizes team productivity while also driving significant email marketing results. You can finally work on them! Why automated email testing is a must. What a relief.

Automation 89

Automation Marketing Automation Services Work Management Budget Programs 89

Outgrow

DECEMBER 3, 2021

Top 5 B2B Email Marketing Examples to Boost Your Engagement. In this blog, we discuss the best B2B email marketing examples that you can use today! To date, email marketing remains undefeated in the B2B domain. What is Email Marketing? Benefits of B2B Email Marketing. How to Use-.

Email Marketing 98

Email Marketing Outgrow Examples B2B Marketing 98

Litmus

AUGUST 29, 2022

Picture this: you’ve crafted a brilliant email campaign with just the perfect messaging. Bad news: your email reputation might have taken a hit. Good news: you can fix your email reputation with these steps. In this blog, we’ll cover: What is email sender reputation? Email bounces.

CAN-SPAM 107

CAN-SPAM Deliverability Domain Lead Scoring 107

SendX

FEBRUARY 21, 2020

Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns? So, if you’ve been waiting for a sign to help you decide whether or not you should use B2B email marketing to boost your business, this might be it. How can you unlock its full potential and use it to grow your business?

Email Marketing 202

Email Marketing B2B Marketing B2B Planning 202

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. How to Avoid Emails Going to Spam With 7 Tricks.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

DiscoverOrg

JUNE 9, 2017

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. They’re scary because most people don’t really understand how spam traps work or how common they are. What is a spam trap? Spam traps don’t just catch spammers: They can catch the good guys, too.

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

The Point

OCTOBER 22, 2019

Congratulations: your last email campaign generated a really high click-through rate. Email bots. Acting as a spam filter, email bots prevent malicious emails from infiltrating mail servers by auto-clicking the links in incoming emails. and email campaigns become more pronounced.

Marketing Automation Services 127

Marketing Automation Services CAN-SPAM Click Rate Trigger Marketing 127

Convert

SEPTEMBER 30, 2020

The best email a customer can receive is one that is personalized. Think about what makes you open an email from a business: is it because the email addresses you by your name? However, a personalized email goes beyond addressing a customer by their name. What is Email Personalization?

Email Marketing 98

Email Marketing Personalization Automation Planning 98

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. The email has a universal appeal. Yes, personalization and segmentation can be done.

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196

Optinmonster

JULY 15, 2021

Email marketing automation tools can help you collect leads, schedule emails, and build a long-lasting relationship with subscribers. In this guide, we’ll show you the best tools in the market that automate email processes and deliver results. Why Automate Email Marketing for WooCommerce?

Marketing Automation Services 64

Marketing Automation Services Marketing Automation Email Marketing Automation 64

SmartBug Media

JUNE 2, 2022

When sending to a specific email list, your bounce rate shows what percentage of your contacts are not accepted by your recipients’ email servers. There are two types of bounces: soft bounces and hard bounces, which we will discuss later on in this email marketing glossary. Email Campaign. Email Client.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Optinmonster

DECEMBER 28, 2023

Like email, you can use social media to reach your target audience. Pro-tip: Learn about 50 smart ways to segment your audience so you can target your message to achieve higher conversion rates, regardless of the channel you use. Which Has Better Reach: Email or Social Media? This is a 138.2% Did you know?

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

DealSignal

AUGUST 3, 2023

According to research from ActiveCampaign , the ROI of email marketing is a whopping 4200% (or $42 for every $1 spent). However, not all email marketing campaigns are created equal. The data used in them can vary greatly. This results in a lack of engagement and positive responses, making your campaign dead on arrival.

Deliverability 94

Deliverability B2B Lead Scoring Lead Ranking 94

Zoominfo

MAY 21, 2020

We looked to one of our internal experts, our Sales Development Rep with the 60% response rate, to show you how (and when) to write a perfectly personalized BASHO email. And we’ve got examples. What Is A BASHO Email? Great sales emails typically reflect a deep understanding of who the prospect is and what they care about.

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

Optinmonster

AUGUST 16, 2023

Are you looking for the best bulk email services to help you reach a wider target audience? Marketing automation has come a long way , and bulk email services are at the forefront. You can use them to design professional campaigns, automate messages, and analyze your emails’ performance.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

Vision6

APRIL 25, 2023

So these emails provide the perfect opportunity to flaunt one of your latest drops or new products. Reduced spam complaints and unsubscribes Remember it may be some time before you send your next email so if you don’t communicate at the time of signup, subscribers are more likely to forget they ever joined in the first place.

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98

Webbiquity

OCTOBER 29, 2019

They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. Email Automation.

Marketing Automation Services 190

Marketing Automation Services Marketing Management Budget Programs Marketing AI 190

Adobe Experience Cloud Blog

OCTOBER 24, 2018

But just because it never goes away doesn’t mean it can be swept under the rug. Bad data is a BIG problem that companies can’t afford to ignore. Best of all, if automated it’s also incredibly simple—and you can start using it today. The Secret Is in Your Reply Emails. Interested? All day, every day.

Marketing Management 128

Marketing Management CAN-SPAM B2B Thought Leadership Zoominfo 128

Porch Group Media

JANUARY 12, 2023

A reactivation email is an email sent to inactive subscribers, with the goal of getting them to re-engage with your brand’s messages. Inactive subscribers are subscribers who stopped interacting with your email campaigns for an extended period of time. SPAM Folder. Why Send a Reactivation Email?

Deliverability 52

Deliverability CAN-SPAM Opt-out Opt-in 52