SmartBug Media

MAY 11, 2021

Guest author Jaymin Bhuptani is the CEO of Email Uplers (formerly EmailMonks). No matter how long you’ve been sending marketing emails, the overall process has remained more or less the same: You acquire leads. You create an email campaign. Create Hyper-Personalized and Micro-Segmented Email Campaigns.

Marketing AI 59

Marketing AI Email Marketing Marketing & Strategy Marketing Strategy 59

Martech

AUGUST 9, 2023

Account-based marketing (ABM) is a powerful strategy helping B2B marketers target and engage with high-value accounts, deliver personalized experiences and drive revenue growth. Prior to Snowflake, Hillary worked at NetApp and Fortinet, and provided go-to-market advice via VC’s and startup advisory boards.

Account Based Marketing 76

Account Based Marketing ABM DemandBase Marketing Analytics Tools 76

SalesIntel

JUNE 7, 2021

Data hygiene has become increasingly important to marketers, and the increasing volume of data has only made processing harder. To overcome this challenge, the need for quality data has led to automated data enrichment tools. So, there’s no doubt that data enrichment adds a huge value to the B2B sales and marketing approach.

Process 52

Process Automation Data Hygiene Paid Search Agency 52

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. We have listed the 10 best sales tools you must be acquainted with to boost your B2B sales. Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools. Why Use Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. That’s exactly why we share a list of the top marketing blogs each year. MarketingProfs.

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Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. That’s exactly why we share a list of the top marketing blogs each year. MarketingProfs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Adobe Experience Cloud Blog

MARCH 2, 2018

As you track the source of your lead through the funnel, you can quickly determine what is working and what is not in your marketing strategy. Although it’s best to start with optimized lead sources when you roll out your marketing automation platform , it’s never too late to spruce up your instance. Keep it Simple.

Marketing Automation Services 133

Marketing Automation Services Practices Lead Scoring Lead Ranking 133

LeadSloth

AUGUST 26, 2010

This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter.

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Marketing Automation Services Social Media Marketing Automation Social Marketing 100

Adobe Experience Cloud Blog

MAY 21, 2018

One of the biggest challenges in MarTech stack development is determining which technology categories and products should be incorporated as the stack evolves. There are a number of sources available to discover new products (CabinetM, Capterra, G2 Crowd, Trust Radius) but narrowing down a category of vendors is challenging.

Marketing Automation Services 134

Marketing Automation Services Work Management Marketing Management Ad Building 134

Adobe Experience Cloud Blog

JUNE 9, 2017

At this point, most of us have realized that traditional, or “spray-and-pray” marketing approaches no longer work. As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. Now, savvy marketers are turning to intent data to listen to their target audience.

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Intent Data Lead Ranking Intent Relevance 134

Adobe Experience Cloud Blog

SEPTEMBER 22, 2017

As marketers, we know the challenge of ensuring sales reps follow and use best practices processes, sales playbooks , and marketing content we painstakingly created. At its core, a successful rollout relies on a tight partnership between sales and marketing. Engage Your Key Stakeholders.

Work Management 134

Work Management Marketing Management Practices B2B Thought Leadership 134

The Point

AUGUST 8, 2013

Examples of leads that fall into this category include students and competitors. A lead that clicks on the same email 5 times in one hour shouldn’t be scored the same as someone who clicks on 5 separate emails over 5 months. No scoring suppression rules.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Marketo 100

Adobe Experience Cloud Blog

JUNE 4, 2018

Since the first email was sent in 1971, it has grown to be one of the strongest ways to reach your customers. Email is still one of the most underrated but valuable tools for any person who wants to grow their business while also nurturing potential customers. However, my findings are easily applicable to the B2C market as well.

Landing Pages 134

Landing Pages Banners B2B Thought Leadership Marketing Automation Services 134

Adobe Experience Cloud Blog

DECEMBER 22, 2015

Author: Mike Madden Gmail and other internet service providers are making it tougher to get your emails delivered. Due to smarter spam filtering algorithms and features like Gmail’s category tabs , your emails may not even make it to the recipient’s primary inbox, let alone get seen. Use HTML Buttons.

Email Marketing 48

Email Marketing CAN-SPAM Click Rate Marketo 48

Adobe Experience Cloud Blog

APRIL 28, 2015

Author: Rajiv Kapoor When implementing marketing automation one of the key, and often overlooked, strategies is sales enablement. So what is sales enablement and how does it pertain to marketing automation? Traditionally, sales enablement refers to educating sales on marketing activities, messaging, and content.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Lead Ranking Automation 48

Adobe Experience Cloud Blog

OCTOBER 26, 2016

Author: Loretta Jones Everyone dreams of predicting the future, and this is especially true of marketers. Knowing how likely a person is to become a customer, and why , is the Holy Grail for marketers. To create measurable campaigns, marketers need data that’s actionable. Data to define what they need for success (e.g.

Marketing Automation Services 48

Marketing Automation Services Analytics Automation B2B Thought Leadership 48

Martech

MARCH 10, 2022

Because of this it’s essential to have an Account-based marketing (ABM) strategy. This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. Get the daily newsletter digital marketers rely on. beforehand.

Account Based Marketing 101

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 101

Adobe Experience Cloud Blog

OCTOBER 27, 2015

Author: Chris Gillespie Marketing automation software is a huge blessing for sales teams, but unfortunately, it’s usually a tool that few salespeople leverage. Little do they realize that if they took the time to understand what marketing automation does, they wouldn’t have to spend nearly as much time looking for leads.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Thought Leadership 48

Adobe Experience Cloud Blog

FEBRUARY 1, 2019

Today, the term “marketing” encompasses a slew of interconnected tasks. Instead of simply promoting goods or services, marketers are spending colossal amounts of time researching, creating, managing, analyzing, and reporting on campaigns. Thus, modern marketing was born. The Changing Face of Marketing.

Marketing AI 134

Marketing AI Campaigns Marketing Management Word of Mouth 134

Adobe Experience Cloud Blog

OCTOBER 18, 2012

by Jon Miller Marketing automation is a technology that streamlines and automates marketing tasks so companies can increase operational efficiency and grow revenue faster. In other words, companies don’t buy marketing automation to automate their marketing. Measure and prove marketing ROI.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation ROI Automation 48

Inbox Insight

AUGUST 12, 2019

79% of marketing leads don’t convert ( HubSpot). But before you hang up your coat, here’s a collection of lead nurturing best practices worth exploring. 96% of visitors who come to your website aren’t ready to buy but are likely to exchange contact info for valuable content ( Marketo ). Reading time: 4 minutes.

Lead Nurturing 81

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 81

Leadspace

JANUARY 4, 2017

After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), Category #1: Real-time data technologies. Hello, all, and here’s to a promising 2017! As most of you know, I had a big change in 2016.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

The Point

SEPTEMBER 6, 2011

When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Vidyard

MARCH 23, 2021

You’re peppering them into your marketing, sales, support, and elsewhere throughout your business. You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Why Do Video Marketing Metrics Matter?

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Adobe Experience Cloud Blog

FEBRUARY 12, 2013

by Jon Miller This is an excerpt from our latest comprehensive guide, the 100-page Definitive Guide to Marketing Automation. Download the entire ebook here for free to learn everything you ever wanted to know about marketing automation. Raise your hand if your company has the ability to send marketing emails.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Lead Scoring 48

Circle Studio

NOVEMBER 8, 2018

Over the last decade, marketing has become increasingly dependent on technology—requiring new skills and processes and creating new challenges. As A/E/C marketers look to empower their efforts with technology solutions, the challenge of keeping up with all the available tools—and deciding which ones to use—can be overwhelming.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

Adobe Experience Cloud Blog

MAY 6, 2019

Amazon, which paved the way for one-on-one digital marketing, has recently reported that 35% of its sales come from product recommendations. It’s only natural that the marketing world is now craving a slice of that cake. Here’s where a marketing automation tool with separate flows for each scenario will work wonders!

Top of Funnel 134

Top of Funnel Customer Surveys Work Management Marketing Management 134

LeadSloth

OCTOBER 4, 2009

Monday and Tuesday I’m attending the Boston MarketingSherpa B2B Marketing Summit. In this post some thoughts about the program… First of all, the best thing about this event is that the speakers are marketing practitioners, not vendors. The Marketing Automation Vendors. Marketo (booth 6).

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Manticore B2B Marketing Marketing Management Marketing Automation Services 100

The Effective Marketer

MARCH 9, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? We also spend some time talking about the emails we hated and those that could be improved.

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Marketing Budget Creation Design Email Marketing Planning 100

Adobe Experience Cloud Blog

AUGUST 23, 2016

Author: Patrick Groover As marketers, we’re in a race–a race to capture and hold the attention of our target audiences. If you’re spending more time aligning your campaigns and content in a cohesive manner than distributing them, it may be time to review your go-to-market strategy. Develop Messaging Categories.

Personalization 48

Personalization Marketing Automation Services Thought Leadership Marketing Management 48

Adobe Experience Cloud Blog

OCTOBER 25, 2017

It also highlights that competition is stiff in search engine marketing. As marketers, we’re always looking for a way to get ahead of the competition. Tip #1: Use In-Market Audiences. More importantly, can we marketers use it? The answer is yes, as Google recently released “ in-market audiences.”

Adwords 134

Adwords Cost per Acquisition Optimization Tips 134

Adobe Experience Cloud Blog

FEBRUARY 22, 2016

Author: Frank Passantino Ad Tech (paid media) has been around for quite some time—with advertising on social networks and popular ad platforms like Google AdWords—but it has historically been seen, and treated, as its own category. Mobile Ad Tech + MarTech = Better Mobile Marketing. The More Modern Ad.

Mobile Marketing 48

Mobile Marketing Paid Search Agency Ads Marketing & Strategy 48

Adobe Experience Cloud Blog

JUNE 6, 2016

Author: Heidi Bullock A little over two weeks after marketers gathered at the Marketing Nation Summit in Las Vegas, a new group of savvy marketers converged in Nashville, Tennessee for three days of informative sessions, networking, and, let’s be honest, great music. As you might expect, SiriusDecisions did not disappoint.

Account Based Marketing 48

Account Based Marketing Lead Ranking Marketo Thought Leadership 48

Adobe Experience Cloud Blog

NOVEMBER 22, 2013

Author: Daniel Ho Facebook advertising is a powerful tool for marketers. On the downside, Marketers have to adapt their strategies to each upgrade and development – a challenge, to say the least! Here are 4 ways to use Facebook, combined with data within your marketing automation system, to skillfully drive ROI.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Facebook ROI 48

Adobe Experience Cloud Blog

JULY 12, 2010

As part of a ‘mini-series’ of virtual events happening at the beginning of every month, MarketingProfs has collected a number of speakers including Sara Erzin from CheetahMail, Greg Cangialosi of BlueSky Factory and Scott Voigt of Silverpop to discuss topics ranging from email segmentation to social media and lead nurturing.

Email Marketing 48

Email Marketing Practices Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

DECEMBER 21, 2016

Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. Recently, Twitter announced that marketers will no longer be able to create lead generation campaigns with Twitter’s Lead Generation Card feature.

Lead Generation 48

Lead Generation Twitter Paid Search Agency Sales Qualified Leads 48

Adobe Experience Cloud Blog

APRIL 15, 2016

Author: Bryan Hernandez Too often, marketers abandon disengaged subscribers, assuming their inaction means they’re off their brand for good. A Return Path study on e-commerce re-engagement email campaigns saw an average of 12% open rates, and regardless of whether the “win-back” email were opened, 45% of subsequent emails were opened.

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Marketing Automation Services Ad Frequency Thought Leadership Marketo 48