The Convergence of Marketing Automation and Account-Based Marketing
Engagio
OCTOBER 11, 2021
Campaign Management software automated the process of sending out campaigns — primarily direct mail at that time and then email. Campaign Management was mostly industry-agnostic — B2C, B2B, B2B2C, it didn’t matter — which also meant that it mostly catered to the lowest common denominator, usually B2C. Check it out here.
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