Act-On

NOVEMBER 1, 2018

Marketing automation reports can be a great source of info when looking for the right vendor. Consider these 3 types of vendor reports when researching.

Marketing Automation Services 107

Marketing Automation Services Vendors Marketing Report Marketing Automation 107

Act-On

AUGUST 1, 2018

Credit unions are taking advantage of marketing automation platforms, such as Act-On, to adapt, evolve and better serve their members along their financial journeys.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Act-On 100

Act-On

OCTOBER 25, 2018

The insurance industry these features of marketing automation to successfully cross-sell policies at the optimal time for the right customers.

Cross-Selling 100

Cross-Selling Marketing Automation Automation Marketing & Strategy 100

Act-On

AUGUST 16, 2018

Now is the time to prepare your holiday season's automated nurture programs, especially for credit unions. Here is how one credit union did it.

Automation 100

Automation Lead Nurturing Leads Lead 100

Act-On

MAY 15, 2018

Get the tips and tricks for how to get started adding video to your automated nurture programs, so you can reap the rewards of more engaged prospects today!

Video Marketing 125

Video Marketing Automation Tips Ads 125

Act-On

APRIL 10, 2024

Rethinking Your Marketing Automation Migration Strategy Proven strategies to reduce risk, accelerate “time-to-live,” and optimize performance. Marketing and sales teams usually manage lead scoring within their marketing automation and CRM software, and lead metrics are divided into two categories: implicit and explicit.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Act-On

DECEMBER 8, 2023

Migrating to a new marketing automation platform can be intimidating. Use this article as your guide for a smooth transition for marketing automation migration. Gather critical assets for marketing automation migration A successful migration starts with gathering your critical assets. But it doesn’t need to be.

Marketing Automation Services 228

Marketing Automation Services Marketing Automation Automation Advertising Agencies 228

Act-On

NOVEMBER 15, 2023

But here’s the tricky part: You need the ability to anticipate the audience’s needs at every turn, and doing that at scale is hard without a sales enablement tool such as marketing automation. Marketing automation helps you provide the right content to the right person at the right moment. Consideration.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

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OCTOBER 2, 2023

Marketing automation in financial services can help address the sector’s unique marketing challenges. Fortunately, help is here, in the form of marketing automation. You can use automation to enroll new leads in nurture campaigns that send educational content over time. Use cases abound.

Marketing Automation Services 195

Marketing Automation Services Marketing Management Marketing Automation Service 195

Act-On

FEBRUARY 16, 2024

And when we say “known,” we mean they’ve interacted with your brand in the past , so you have their email address (courtesy of your marketing automation platform ). For example, let’s say you offer a marketing automation solution. Imagine a known prospect visiting your product page but not performing the desired action.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Act-On

SEPTEMBER 24, 2023

One thing is for sure, though: search intent isn’t aligned with marketing automation, which is what we do here at Act-On. Middle of Funnel: Consideration Staying with the same example, the marketer decides she is interested in marketing automation. At this stage, she might search for “Top marketing automation solutions.”

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Act-On

NOVEMBER 27, 2023

Marketing automation is a tool that promises to help streamline workflows, scale with ease, and get better results. That’s why we’ve pulled together our favorite B2B marketing automation strategies to set you on the path to success. How can your sales team leverage B2B marketing automation?

Marketing Automation Services 216

Marketing Automation Services Marketing Automation Automation B2B Marketing 216

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OCTOBER 4, 2023

Your marketing automation platform houses crucial marketing data that drives your business. Most of the major marketing automation platforms have some form of analytics built into the user experience. What reports should you be looking at regularly to get the most out of your automation stack?

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

Act-On

SEPTEMBER 24, 2023

In the example below, the page title is “What is marketing automation?” For example, we’d look for a topic related to marketing automation since that’s what we do at Act-On. If we type “marketing automation” into a keyword tool, we can find related keywords and begin grouping them.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Act-On

SEPTEMBER 25, 2023

And marketing teams depend on a solid marketing automation platform (MAP) to deliver personalized content at scale. Some teams believe an all-in-one, mega-platform that provides both marketing automation and CRM capabilities is the easiest way to achieve this kind of visibility. When the two platforms work together, magic happens.

Marketing Automation Services 145

Marketing Automation Services Software Top of Funnel Process 145

Act-On

OCTOBER 11, 2023

Once you have the big-picture layout in place, you may want to focus on one area of specialization: your marketing automation team.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

Act-On

NOVEMBER 7, 2023

Many other social media management or marketing automation tools also offer re-sharing features, too. Reposting your content costs next to nothing If you’re using a tool like Hiplay or Oktopost , it takes just 3-5 clicks to add a post to a content library that gets reposted randomly and automatically. Don’t say you can’t afford this, either.

Social Media 181

Social Media Top of Funnel Media Marketing Automation Services 181

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SEPTEMBER 25, 2023

Marketing operations specialists (MOPS) who manage the technology and processes that support marketing (like a marketing automation platform). Content marketers who strategically produce content across the lifecycle (including sales enablement materials). Product marketers who develop go-to-market strategies and positioning.

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

Act-On

OCTOBER 9, 2018

Pulpo Media adopted marketing automation to improve its marketing efforts, generate better inbound leads and increase ROI. Check out excerpts from our interview with Oscar Padilla, Executive Vice President for client services and ad opportunities at Pulpo Media, to learn how they did it.

Act-On 110

Act-On Lead Generation Generation Media 110

Act-On

APRIL 19, 2018

In this podcast episode & transcript, Phil Bosley, CEO and founder of Tactical Marketing, discusses the importance of using forms, form tools, and form integrations with your marketing automation so that you can increase conversions by identifying anonymous website visitors. .

Conversion 116

Conversion Marketing Websites Marketing Automation Services Marketing Automation 116

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JULY 5, 2018

When every lead counts, here are four tips for getting started with your first automated program. A lead nurturing program will build better leads, create more sales opportunities, and generate more revenue. So why do most B2B marketers fail to set them up?

Lead Nurturing 103

Lead Nurturing Sales Cycle Tips Leads 103

Act-On

MARCH 19, 2024

Rethinking Your Marketing Automation Migration Strategy Proven strategies to reduce risk, accelerate “time-to-live,” and optimize performance. For example, if you sell marketing automation, perhaps an existing customer attends a webinar about email deliverability and then downloads an eBook on the same topic.

Marketing Automation Services 193

Marketing Automation Services Budget Programs Generation Cross-Selling 193

Act-On

OCTOBER 6, 2023

Widespread use of text messaging, coupled with modern technologies like marketing automation makes SMS marketing a smart and effective way to connect with leads and customers throughout the buyer’s journey. If you have the right strategies, content and timing in place, this immediately can work in your favor for automated SMS marketing.

SMS 187

SMS Advertising Mediums Work Management Marketing Management 187

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FEBRUARY 6, 2024

Migrating to a new email marketing platform (aka marketing automation) can be intimidating. What automated programs do you have in place, and which programs will you migrate to the new system? Rethinking Your Marketing Automation Migration Strategy Proven strategies to reduce risk, accelerate “time-to-live,” and optimize performance.

Marketing Automation Services 130

Marketing Automation Services Email Marketing Advertising Agencies Paid Search Agency 130

Act-On

FEBRUARY 26, 2024

How to Find a Better Marketing Automation Solution Stop dreading your software. You deserve marketing automation that fits better with your team’s needs. How to Find a Better Marketing Automation Solution Stop dreading your software. You deserve marketing automation that fits better with your team’s needs.

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

Act-On

SEPTEMBER 28, 2023

But to execute strong inbound and outbound marketing campaigns, you need to integrate these sales tools with a marketing automation platform, which is the functional layer of successful companies. Marketing automation makes it much easier to manage, measure, customize, and optimize the customer experience across multiple online channels (e.g.,

Paid Search Agency 200

Paid Search Agency Work Management Marketing Automation Services Planning 200

Act-On

MARCH 1, 2024

Marketing automation is a big part of that scalability, but it’s important that teams learn to use it and start asking important questions such as: How effective are my emails? And then use tools like marketing automation to scale and expand that success. Run experiments. Pinpoint success.

Lead Scoring 130

Lead Scoring Lead Ranking Paid Search Agency Marketing Automation Services 130

Act-On

NOVEMBER 27, 2023

Using marketing automation, the organization automated email campaigns and improved segmentation efforts. Slowed down and frustrated, the team implemented marketing automation to segment and personalize content. For example, Tower Federal Credit Union used a basic email marketing tool for email nurturing.

Sales Qualified Leads 187

Sales Qualified Leads Practices Marketing Automation Services Campaigns 187

Act-On

NOVEMBER 7, 2023

And that doesn’t even get into planning automated nurture programs and assigning lead scores to key intent signals. Avoid poor performance on mobile devices by using your marketing automation platform’s mobile preview feature to check how your email looks and reads on mobile devices. Are your emails making it to the inbox?

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187

Act-On

SEPTEMBER 25, 2023

That’s where lead scoring can be immensely useful to keep sales and marketing teams aligned—and to automate a time-consuming process. Plus, that “hand-off” to sales might be more of a back-and-forth along the course of today’s non-linear buying journey.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Lead Scoring 130

Act-On

AUGUST 15, 2018

Coming up with fresh content can be a challenge when you're dealing with writer's black or lacking inspiration. Here are five things B2B marketers can do to find their next great content idea and start building their content calendar.

B2B Marketing 107

B2B Marketing B2B Content Marketing 107

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AUGUST 9, 2018

Amber Case asks whether technology is making our lives easier or more complicated. She is a cyborg anthropologist and advocate of calm technology, which she describes as technology that gets out of your way and lets you live your life.

Marketing Automation 101

Marketing Automation Automation Marketing Strategy Marketing & Strategy 101

Act-On

MAY 1, 2018

Marketing Basics: the best marketing minds are a marriage of seeming opposites that end up working together. Strategic marketers today must balance the right brain that controls creativity and intuition and the left brain that processes information logically and analytically.

Marketing & Strategy 103

Marketing & Strategy Marketing Creativity Analytics 103

Act-On

OCTOBER 10, 2018

You've created your targeted audience's buyer persona, but do you know where to find them on the web? Learn why that's important.

Buyer Personas 101

Buyer Personas Marketing Automation Automation B2B Marketing 101

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OCTOBER 4, 2018

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Marketing Strategy 115

Marketing Strategy Marketing & Strategy Marketing Buyer Personas 115

Act-On

NOVEMBER 2, 2018

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Marketing 100

Marketing Marketing Automation Automation 100

Act-On

NOVEMBER 2, 2018

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Marketing 100

Marketing Marketing Automation Automation 100