Sprout Social

FEBRUARY 15, 2023

YouTube may not be a new player in the social media game. With the importance and popularity of video only growing on social media, developing a YouTube marketing strategy is worth your while–and then some. Part discovery machine, part social platform, YouTube touts over 2 billion monthly active users. But it’s tried and true.

Youtube 85

Youtube Advertising Channels Branding Brand Identity 85

Hubspot

MARCH 5, 2021

Did you know that the first video published on YouTube was only 18-seconds long ? Since launching in 2005, the video giant's founders have learned time and time again that content doesn't need to be long to engage audiences. When You Can Access YouTube Shorts. billion cumulative daily views.

Youtube 101

Youtube Planning Viral Marketing Paid Search Agency 101

Marketing Insider Group

NOVEMBER 8, 2021

And YouTube videos can only take you so far. I’m oversimplifying it, but this type of data can help inform the keywords you are bidding on in paid search, and serve as your editorial calendar for any long-form content and YouTube videos you plan on posting. Audience Insights Drives Relevancy. I do understand though.

Buyer's Journey 344

Buyer's Journey PR Content Analysis 344

SocialPilot

APRIL 26, 2024

Knowing how to schedule social media posts on different platforms can really help you gain more traction, even when you are not online and when your audience is most active. Easy to Schedule for Different Social Channels Every social media channel has its own rules and guidelines, along with the audience type and their preference.

Social Media 90

Social Media Effectiveness Media Top of Funnel 90

Hubspot

FEBRUARY 27, 2019

YouTube is the second largest search engine in the world , so keyword-optimizing your videos on the platform is just as important as keyword-optimizing your blog posts for Google. One of the best ways to keyword-optimize your videos for YouTube is leveraging tags. What are tags for YouTube? Why Are YouTube Tags Important?

Tagging 95

Tagging Youtube Cost Per Click CTR 95

Webbiquity

AUGUST 24, 2021

70% of YouTube video views are on mobile devices. More than half (55.2%) of Facebook’s total advertising audience is between the ages of 18 and 34. Roughly 60% of Instagram’s global advertising audience is between the ages of 18 and 34. The most popular hashtag on Instagram is #love. YouTube Facts and Stats.

Social Networks 294

Social Networks Stats Spyware Mobile Advertising 294

SocialPilot

FEBRUARY 6, 2024

Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. 1.25% 1% YouTube 3.5% The top hashtags influencers use to maximize brand awareness include: #love (used 2.1 The top hashtags influencers use to maximize brand awareness include: #love (used 2.1 2% 1% Facebook 2% 1.5%

Statistics 96

Statistics Advertising Agencies Paid Search Agency Allocation 96

Martech

OCTOBER 30, 2023

Answer: To effectively market yourself on TikTok, it’s important to understand the platform’s unique culture and audience. Find your niche: Identify your target audience and create content that resonates with them. Find your niche: Identify your target audience and create content that resonates with them.

Campaigns 98

Campaigns Top of Funnel Best Practices Marketing AI 98

Webbiquity

APRIL 30, 2020

Other platforms are more general, with a vast audience reach. Multi-media posts, stories, live video, and IGTV are its most-used features that are outperforming rivals such as YouTube and Snapchat. They are a powerful way to redirect audiences to your landing pages. Hashtags are most effective when used strategically.

Tools 232

Tools Social Media Social Networks Work Management 232

Sprout Social

JULY 19, 2022

To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. What is hashtagging? How to use hashtags.

Effectiveness 119

Effectiveness Social Media Paid Search Agency Viral Marketing 119

Marketing Insider Group

JUNE 14, 2021

Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Sprout Social

JULY 26, 2021

Crafting a witty Tweet, optimizing your Instagram posts with hashtags or brainstorming copy for Facebook ads may all seem like completely different tasks. That said, what engages your audience will also vary depending on your industry. Instagram Hashtags. Maximum Instagram hashtag limit. Maximum Instagram hashtag limit.

Social Media 145

Social Media Media Ideal Customer Profiles Youtube 145

Conductor

JANUARY 19, 2022

In March 2021, Search Engine Journal named Google-owned YouTube as the second-most powerful search engine globally — after Google, of course. YouTube tags are critical for optimizing a video for YouTube and search engines overall. What are YouTube tags? What are tags on YouTube content ?

Tagging 52

Tagging Youtube SEO Optimization 52

Marketing Insider Group

MAY 18, 2021

Looking for an effective way to humanize your brand, engage your audience, and connect with customers? While it takes many forms , content marketing from your team breaks down the logo and creates face-to-face interactions between your audience and the people behind your brand. People buy from people – not brand names and logos.

Content Marketing 274

Content Marketing Planning Webinar Metrics Content 274

Sprout Social

MARCH 2, 2021

Most marketers undoubtedly want the audience growth and attention that comes from having content go viral, but they also know that there’s no one formula to attracting viral success. Videos can go viral on a variety of different platforms, from Facebook to YouTube to TikTok and more. Know your audience. Pinpoint your goals.

Viral Marketing 138

Viral Marketing Social Media Video Marketing Social Marketing 138

Sprout Social

OCTOBER 6, 2022

Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. It’s called “ going viral ” when a piece of content really takes off on social media and reaches a large audience very quickly by receiving an unusual amount of shares and exposure. Know your audience.

Viral Marketing 127

Viral Marketing Social Media Video Marketing Media 127

Sprout Social

OCTOBER 5, 2022

In this article, we will unearth trending Halloween 2022 hashtags and how your brand can create a creepy campaign to bolster your larger social media strategy. Halloween hashtags on Instagram, Pinterest, YouTube and Twitter drive content discovery. Popular Halloween hashtags for the 2022 spooky season. In the U.S.,

Social Media 113

Social Media Tagging Broadcasting Communities 113

Sprout Social

SEPTEMBER 21, 2023

Doing so is key to earning top-tier content and engaging your unique audience. But some places are better than others depending on your industry and audience. However, YouTube is more of a hub for digital creators. Hashtags A quick hashtag search on TikTok or IG can help uncover influencers with experience working with brands.

Media 91

Media Viral Marketing Case Studies Youtube 91

Webbiquity

MAY 18, 2021

First, there are other significant voices questioning that placement, and suggesting other networks may have already overtaken Twitter as the second-best social platform for B2B marketing: CMS Wire muses that the #2 social network for B2B marketers might still be Twitter…but it may be Facebook, Instagram, or YouTube.

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

Webbiquity

JUNE 1, 2021

Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. Create content your audience loves. In this time of content shock , when all of your competitors use content to reach their audiences, standing out is difficult. What sets them apart?

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

SocialPilot

DECEMBER 6, 2023

Sponsored Content Based on Interest Sponsored content, aka ads, are paid advertisements that target a specific set of audiences. With that number, Facebook is a crucially important platform for brands and marketers to win the algorithm and reach a wider audience. billion users worldwide.

Social Media 81

Social Media Paid Content Media Lead Ranking 81

SocialPilot

FEBRUARY 21, 2024

Do you want a piece of this pie and engage your target audience like all these marketers are getting? These are Instagram users who have built a following on the platform and can persuade their audience by virtue of their trustworthiness and authenticity. Mega: 1M+ (Larger audience but lower average engagement rate).

Work Management 91

Work Management Planning Advertising Agencies Marketing Management 91

Sprout Social

OCTOBER 6, 2021

Identify your target audience. The first step in growing your following on any social channel is to make sure you know who to target with your content and that you’re creating content that your target audience will enjoy. Include the right hashtags. Let’s get started. Maybe like five or six.).

Multi-Channel 132

Multi-Channel Marketing Budget Viral Marketing Ideal Customer Profiles 132

Scoop.it

SEPTEMBER 30, 2022

Search using hashtags. If you want to write timely topics on your blog, track hashtags. The most simple hashtag strategy is monitoring social media sites like Facebook, Instagram, Twitter, or LinkedIn. The most simple hashtag strategy is monitoring social media sites like Facebook, Instagram, Twitter, or LinkedIn.

Tips 84

Tips CMS Development Blogger AIO 84

SmartBrief - Marketing

FEBRUARY 27, 2024

By livestreaming events, you can expand possibilities for real-time engagement with a global audience, significantly extending your brand’s reach. Livestream experiences to engage audiences Businesses have a golden opportunity to captivate and engage their audiences like never before with livestreaming.

Buzz 101

Buzz Marketing & Strategy Barriers Paid Search Agency 101

ClearVoice

AUGUST 16, 2021

If you’re following this series, you’re now aware of the fundamentals of Hashtag best practices. However, with each platform, there are unique hashtag practices that either make or break your user experience and organic discovery. Instagram Hashtag Dos and Don’ts: DO consider your hashtags before creating your post.

Practices 131

Practices Examples Best Practices Paid Search Agency 131

Convince & Convert

NOVEMBER 30, 2023

And here’s what it came up with: You can prompt ChatGPT to add emojis or hashtags if you are going to extend your campaign to Instagram and/or Twitter. You can filter updates by post type to evaluate your competitors’ more creative tactics, like engaging questions they ask their audience or videos they invest in promoting.

Social Media 105

Social Media Advertisements Advertising Tools 105

Buffer

DECEMBER 14, 2022

With the buzz around TikTok’s value as a source of knowledge for its audience, businesses and creators need to pay attention to TikTok SEO which helps you get your videos to the top of TikTok’s search results. It's the ultimate tactic for reaching interested audiences and giving your videos the visibility they deserve.

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

Spiralytics

APRIL 12, 2023

Viral marketing is valuable because it gives companies an inexpensive way to reach a wide audience. The platform also has a robust advertising system, which makes it easy for brands to promote themselves and grow their audience. YouTube YouTube is the world’s largest video-sharing platform, with over 2.1

Viral Marketing 62

Viral Marketing Word of Mouth Branding Brand Identity 62

Sprout Social

APRIL 14, 2021

TikTok has a lot to offer brands, but the answer to that question comes down to your goals and your audience. Instagram Reels, YouTube Shorts, Snapchat Spotlight) your brand can leverage the following six TikTok takeaways to influence strategies for your other social channels. Videos with the hashtag #YasClean have garnered over 6.5

Trends 144

Trends Effectiveness Marketing & Strategy Viral Marketing 144

Contently

JANUARY 20, 2023

To achieve this, Always launched a social media campaign that encouraged girls and women to share their stories and experiences using the hashtag #LikeAGirl. The campaign was a huge success; over 6 million social posts included the hashtag. The campaign was informative, inspiring, and relatable to the audience.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Sprout Social

MAY 11, 2023

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. This intel gives you the audience insights you need to create a customer-centric social strategy.

Paid Content 129

Paid Content Tools Branding Brand Identity 129

BOP Design

APRIL 26, 2022

How can you engage your target audience and educate them about your products or services? Let’s take a look at a few B2B brands that created clever campaigns on social media to engage with their audiences. Each event features an overview of the topic, regular segments like “Hot or Not,” and questions from the audience.

Social Media 99

Social Media Work Management Campaigns Marketing Management 99

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. Managing social media platforms Most businesses can only thrive if they use the platform their audience is on. Each social media platform has its own personality, audience, and format.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

CoSchedule

JANUARY 27, 2023

Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. Consistency allows you to set your audience’s expectations and position yourself as an approachable and trustworthy business. Their launch campaign?

Social Media 126

Social Media Social Marketing Examples Planning 126

Optinmonster

NOVEMBER 3, 2021

Social media can be one of the best ways to connect with your audience and get your company in front of countless numbers of prospective customers. To best maximize your social media presence, you also want to entertain, educate, and entice your audience. Extra giveaway templates for Instagram, Twitter, Facebook, and YouTube.

Social Media 77

Social Media Media Tips Ideal Customer Profiles 77

SmartBrief - Marketing

MARCH 17, 2024

Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue. Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown.

Trends 107

Trends Paid Search Agency Planning Peer-to-peer 107