Marketing Insider Group

JULY 14, 2021

Every minute, about five hours of content makes its way to YouTube. In light of this reality, plenty of entrepreneurs have become full-blown content creators. Some create content specifically for social media websites. Others produce videos for search engines, private companies, or TikTok. Treat content like a commodity.

Work Management 358

Work Management Tips Copyright Marketing Management 358

KoMarketing Associates

APRIL 5, 2023

As marketers look for ways to leverage content and bolster their return-on-investment (ROI), new research suggests that creating a documented strategy and allocating more budget toward this initiative can help. In contrast, only 52% of content marketers who say that they are “unsuccessful” have a strategy in place.

Allocation 198

Allocation Marketing Budget Marketing & Strategy Marketing Strategy 198

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. For a more in-depth approach to building an AI strategy, check out my article, “ Decoding generative AI: How to build a basic genAI strategy for your marketing organization.”

Marketing AI 123

Marketing AI Paid Search Agency Generation Enterprise Management 123

Marketing Insider Group

MAY 24, 2023

No matter what tools you have, you probably do a lot of your marketing research on good old Google. Advanced tips don’t just help you research. Find New Ideas for Content When you’re publishing weekly, bi-weekly, or daily (like we do here), you can soon start to struggle to come up with new ideas. Image Source: Zyppy 5.

Search Marketing 293

Search Marketing Google Optimization Tips 293

Marketing Insider Group

JANUARY 8, 2024

Let’s face it, relying solely on AI to produce great content for humans is a bit like expecting a robot to write a bestselling novel – it may be possible eventually, but we’re definitely not there yet. Blend AI efficiency with human insight, ensuring SEO-optimized, creative, and original content.

Marketing AI 250

Marketing AI Ethics Content User-Generated Content 250

Webbiquity

APRIL 4, 2023

Our research among 4,000 US respondents ages 18-75 reveals that out of 10 social media platforms, only Facebook is primarily associated with serving social connection. Explore : If you peruse your friends’ spring break pictures, or watching animal videos, you’re likely taking a mini mental break. They’re showing off.

Social Media 259

Social Media Media Youtube Advertising Mediums 259

Webbiquity

MARCH 1, 2022

The way B2B buyers consume content has changed significantly in the past two years. But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. Buyers are spending more time with content. Known visitors spent on average twice as long viewing content as unknown visitors.

Research 349

Research B2B Marketing Marketing Automation Services Top of Funnel 349

Thinkers360

MARCH 31, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards. Join us today ! Marek Kowalkiewicz QUT (Queensland University of Technology) Contact Prof.

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 131

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 131

Thinkers360

APRIL 20, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards. 17 ANTONY WELFARE Commercializing Blockchain Research Centre (CBRC) Contact ANTONY WELFARE Score: 35.42

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Thinkers360

MARCH 1, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards. 39 Fatima Roumate International Institute of Scientific Research Contact Fatima Roumate Score: 35.86

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

Thinkers360

MARCH 8, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards. Join us today !

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Launch Marketing

NOVEMBER 15, 2023

Video Is the Key to Social Media Marketing Strategy Success 93% of social media marketers emphasize video as a crucial element in their strategies , especially favoring short-form content, which users find 2.5 times more engaging than long-form videos.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Buffer

JANUARY 4, 2023

Despite its limitations – only having data up to 2021 and sometimes spouting wrong information – ChatGPT is an incredibly powerful tool that is poised to change the way content creators work. As audiences demand more content across different platforms, the number of content creators is growing to meet the demand.

Marketing AI 129

Marketing AI Paid Search Agency Content User-Generated Content 129

RebelMouse

OCTOBER 19, 2023

As content creators ourselves, we know the importance of optimizing for search. At RebelMouse, we encourage our clients to do these same things, whether it’s staying up to date on something with a live blog , adding relevant updates to existing posts, or making sure related articles are internally linked properly.

Google 103

Google Keywords FAQ Custom Publishing 103

Thinkers360

MARCH 16, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards. 40 Neil Raden Hired Brains Research LLC Contact Neil Raden Score: 30.88 Join us today !

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Thinkers360

MARCH 22, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards. 40 Kashyap Kompella RPA2AI Research Contact Kashyap Kompella Score: 31.31 Join us today !

B2B Thought Leadership 105

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 105

Convince & Convert

DECEMBER 15, 2023

In this article, we’ve compiled the top five crucial insights for marketers crafting their digital strategies for 2024. If formal approval is needed before content can go out, leaders need to create an organizational culture that supports this need. to get through. In 2024, it’s time to truly know your audience by tapping into data.

Rules 151

Rules Planning Brand Identity Branding 151

Thinkers360

APRIL 7, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards. Join us today ! Angela Butts Chester Score: 51.11 20 Michael Fosberg Incognito, Inc.

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023. AI-assisted content.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

SmartBrief - Marketing

MARCH 22, 2024

This article from Pew Research from last year analyzed workers and notes that mostly, “if AI can either perform their most important activities entirely or help with them,” that’s a job that is in danger of being performed by AI. “AI Scriptwriters in Hollywood just took to the picket lines against AI-generated content.

Marketing AI 91

Marketing AI Copywriting Creativity CAN-SPAM 91

The Lead Agency

APRIL 14, 2024

You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. After all, we all love content. Your content helps them to qualify your business as a viable option for whatever their needs. Finding the right information is tricky.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. But generative AI hits differently and closer to home.

Marketing AI 121

Marketing AI Content Marketing Planning Ethics 121

Sprout Social

MARCH 21, 2024

The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. In this article, we’ll share more about how TikTok is growing in the UK, how to identify the right influencers for your campaigns and provide suggestions on real UK TikTok influencers you could work with on your next campaign.

Brand Identity 101

Brand Identity Branding Advertising Agencies Work Management 101

Hinge Marketing

JANUARY 5, 2023

The mysterious force of gravity is the most vivid analogy I can use to describe the power of a successful inbound content marketing plan. In this article, we will enter the gravity well of inbound content marketing. Let’s begin by providing a definition of the term inbound content marketing. . So journey with me!

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Go Beyond SEO

APRIL 23, 2024

In this article, we will explore the key strategies that can help you maximize your reach and attract potential customers who are in need of pest control services. Develop compelling content marketing campaigns to establish your expertise and generate leads. If you landed here seeking lead generation services – Contact us here !

Lead Generation 60

Lead Generation Lead Ranking Lead Scoring Generation 60

Thinkers360

MARCH 22, 2024

At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work. Highlighted Content : 33. After several technology marketing and market research industry analyst roles, I took the leap and created my own independent analyst practice in 2008.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

SocialPilot

FEBRUARY 19, 2024

Since the launch of tools like ChatGPT and other LLMs, users across the globe have started finding opportunities to leverage them to create content. Nowadays, from email copies, product descriptions, and creating social media posts using AI to detailed blog posts, AI-generated content is everywhere. What’s AI-Generated Content?

Generation 98

Generation Psychographics Content User-Generated Content 98

Stevens & Tate

NOVEMBER 14, 2023

Visual content plays a crucial role in capturing and retaining the attention of online audiences. Whether you’re a photographer, graphic designer, artist, or any other type of creative professional, it’s essential to understand how to optimize your visual content for search engines; also knows as Creative SEO.

Creativity 87

Creativity Optimization SEO Content 87

SocialPilot

JANUARY 15, 2024

Video is the new king of content. With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Martech

APRIL 2, 2024

B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Ogilvy recently conducted research on B2B influencers and found that an impressive 75% of B2B marketers are actively using B2B influencer marketing. Influencers. The difference?

B2B Marketing 132

B2B Marketing B2B Planning B2B Thought Leadership 132

Stevens & Tate

FEBRUARY 16, 2024

The Essence of SEO in Social Media First, let’s take a look at SEO’s Role : Enhances content discoverability on search engines : Implementing SEO practices can significantly improve the likelihood of your content appearing in top search engine results. Interested in learning more about how SEO benefits your future?

Social Media 98

Social Media SEO Optimization Media 98

Sprout Social

MAY 18, 2023

In this article, we offer 10 actionable tips for copywriting on social media with advice from our social team peppered in to help you level-up your skills and engage your audience in meaningful ways. Consult the competitive analysis and research you’ve done on your audience to inform your copywriting strategy. What are they missing?

Copywriting 127

Copywriting Social Media Practices Marketing AI 127

SmartBug Media

MAY 8, 2023

B2B content marketing should be an essential focus to connect with your customers. The goal is to create content to solve a prospect’s potential problem or to educate or inspire them so your brand is top of mind when they choose a solution or product. Don’t overlook video in your strategy. Is it relatable, funny, or engaging?

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Sprout Social

DECEMBER 6, 2023

Many organizations report HIPAA compliance measures inhibit their strategy, as some of the most engaging healthcare content they create features innovative studies, patient testimonials and medical breakthroughs, which require lengthy approval processes and careful execution. Please review our full disclaimer before reading any further.

Social Media 105

Social Media Enterprise Management Work Management Marketing Management 105

Martech

SEPTEMBER 11, 2023

Savvy marketers have been using AI tools for years to help with social listening, manage paid advertising campaigns, and conduct market research. Over the next several weeks, I’ll be publishing a series of articles aimed at helping marketers make the most of Generative AI. That has all changed, almost overnight.

Marketing AI 130

Marketing AI Generation Work Management Marketing Management 130

seo.co

NOVEMBER 28, 2022

Content marketing is always changing to reflect the latest technologies and the latest trends in consumption. Content is a broad term, referring to anything from simple social media comments to extensively detailed whitepapers, and everything in between. New Mediums For Content Marketing. New Mediums For Content Marketing.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98