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PPC vs. SEO: Which One is Right for You and Your Organization?

EMagine B2B Blog

While PPC and SEO both help brands achieve a strong presence on Google’s search results page, they are actually quite different, both in terms of execution and how success should be measured. PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads.

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PPC vs. SEO: Which One is Right for You and Your Organization?

EMagine B2B Blog

While PPC and SEO both help brands achieve a strong presence on Google’s search results page, they are actually quite different, both in terms of execution and how success should be measured. PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads.

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Back to Basics: PPC 101

EMagine B2B Blog

To that end, we’d like to take a moment to provide a PPC 101 and get down to basics. Whether you’re brand new to digital marketing or just want to make sure your foundation doesn’t have any gaps, this article will help bring you the knowledge that will solidify your understanding of PPC advertising. What is PPC?

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How Can SEO and Paid Media Work Together for Better Results?

Directive Agency

Too often, companies can get stuck in a sort of tunnel vision, focusing only on one digital marketing solution for their business, either SEO or PPC. This article will highlight each digital marketing component providing the unique benefits while also including the drawbacks of having tunnel vision in each. What is PPC?

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50 Inbound Marketing Resources Every B2B Marketer Should Subscribe To

SmartBug Media

In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! Must-read articles: Are Blogs Dead in 2021? Must-read articles: Inbound Marketing: The Biggest Shifts Happening in Marketing Strategy. Must-read articles: Publishers, curation and algorithms.

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What Is Paid Advertising?

ClearVoice

Paid advertising can get you seen in places like YouTube, Google searches, social media and more. There are three main types of paid advertising: Pay-per-click : With pay-per-click (or PPC) ads, you don’t pay unless a user clicks on your ad. Common PPC ads are links when people use a search engine or display banners.

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What is Google Shopping and How Does It Work?

seo.co

In this article, you can learn how to list your own product(s) on Google Shopping and take advantage of its huge reach. For example, any product listed with Google Shopping can appear in regular Google SERPs. So your product may be featured as a website listing, a shopping result, or even a PPC (pay-per-click) ad result.