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A Year Full of ‘No Way!?’ Moments for CCO Magazine

Content Marketing Institute

2017 will go down as the year contributors to the magazine repeatedly blew my mind. At least a half dozen CCO articles in 2017 inspired an exclamation I can only describe as “No sh*t?!,” but for the purposes of this article, I’ll refer to as “No way?!”. This year was different. In that spirit, Andy brought us a “no way?!”

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Your Marketing is Not Going to Go Viral – And it Doesn’t Matter

Biznology

Wouldn’t the cover of a trade magazine read by your target market be better? So craft a story that the publishers of that trade magazine – and others like it – can’t say no to, and stop worrying about getting your face on billboards. As in television screen and movie screen. Micro Fame Works Wonders. Be Visual, Be Concise.

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5 Content Campaigns That Changed the Way I Saw Marketing

Contently

Inspired by an article in National Geographic, my approach celebrated how Bhutan was far off the beaten path, each ad highlighting a local distinction. Taking cues from television instead of advertising, the series starred five teenagers at a fictional suburban high school. This experience taught me two things.

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The 4 essential elements of effective in-app advertising

ClickZ

It’s not enough to take creatives used for television or web and port them over to in-app as-is. As apps overtake television as the most popular mass media, it’s critical for brands to advertise where consumers are spending their time. A minute or 30 seconds may be fine for television, but even 30 seconds is too long for mobile.

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Best Reads To Start 2022

Biznology

The groom: handsome and charming, a rising television star. The bride: smart and ambitious, a magazine publisher. It’s a wedding for a magazine, or for a celebrity…But perfection is for plans, and people are all too human. ” This article was originally published here.

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A Non-Writer’s Guide to PR

nDash

Here are examples illustrating the difference between PR and advertising: Advertising example: A brand creating a commercial and purchasing airtime for it on the radio or television. PR example: A television or radio show inviting a brand to speak about their products or services. Social Media’s Role in PR.

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Why Twitter is Not Your Bae

Convince & Convert

There was an interesting article on Digiday about this the other day, and Shankar Gupta from 360i said that when brands use terms like “bae” and “on fleek,” it’s a desperate attempt to connect with their audience and shows that they are failing to connect with their audience.

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