Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” That’s precisely why Kerry’s article caught my attention. Remember to wrap your URL with anchor text that includes one or two keywords. The steps are: 1.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

AUGUST 10, 2010

Another key setting is the canonical URL field. You want to check this because it will automatically redirect non-www URLs to those that include the www. Did you find this “how to” article helpful? NOTE: %blog_title% in the above screen shot will be picked up automatically from your General Settings.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Single Grain

MARCH 9, 2021

In this article, you will learn how B2B SEO is different from B2C SEO, why B2B SEO is important for your business, and the best B2B SEO techniques to improve the visibility of products. Write compelling titles and meta descriptions to entice searchers into clicking on your article. Step 6: Publish your webinar on YouTube.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Online Marketing Institute

MARCH 21, 2011

Enter your URL here and on the results page, scroll down to the “Download times&# section. Use ONE URL and drive all traffic to it. Directing people to more than one URL lowers your link juice, plus it’s just plain confusing. Do a search for all the content, articles, blog mentions, etc. Check your site speed.

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Write articles for the different types of customers that are relevant for each of your vertical markets 8. Run polls and surveys on your blog 19.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Hubspot

JUNE 23, 2010

is a free URL shortening service that provides statistics for the links users share online. is popularly used to condense long URLs to make them easier to share on social networks such as Twitter. Digg - Digg is a social news website that allows members to submit and vote for articles. Bit.ly - Bit.ly Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Industrial Marketing Today

MAY 31, 2010

Making permalinks search engine friendly – a permalink or permanent link, is a URL that points to a specific post, category or page in your blog. Use this article as a starting point to implement simple do-it-yourself SEO tactics and you’ll start to see better search engine results. What is On Site SEO?

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Hubspot

NOVEMBER 27, 2012

That's why we were so excited in October, when Facebook announced Global Pages that allowed marketers to maintain just one Facebook page URL, but route fans to different versions of the page based on their location. The Biggest LinkedIn Updates of 2012. 8) New LinkedIn Company Pages. 9) Targeted LinkedIn Updates.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Online Marketing Institute

MAY 18, 2010

Optimizing news related content such as press releases and images can attract journalists to use the company in a story. TopRank SEO client, Jiyan Wei from Vocus will present a case study of how they’ve used and advanced their SEO efforts with the 500,000 press releases hosted on PRWeb. We hope to see you there!

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Online Marketing Institute

JUNE 15, 2009

Don’t send a regular pitch with a press release to a blogger. Bloggers don’t typically scan press releases and write stories. They point to press releases hosted elsewhere, or better yet, point to stories other people have written based on a press release. This article is perfect for my quest.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Scoop.it

MARCH 11, 2021

Your content hub isn’t a blog page, a YouTube channel, or a podcast. Once you click ‘Create a topic’ from your dashboard, you’ll be able to add a name, customize the URL, select the language, and set the privacy for your content hub—your Scoop.it Sharing through accounts like Twitter, LinkedIn, Facebook, Buffer, and Yammer.

Curation 66

Curation Advertising Agencies Press Content 66

Hubspot

APRIL 25, 2017

Below, you'll find a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, Instagram, SnapChat, and YouTube. Often, people look at the image of the article and then directly down at the meta title and meta description for context clues," she explains. "A

Video Marketing 101

Video Marketing Social Media SERP Youtube 101

Single Grain

MAY 24, 2021

In this article, I will discuss what audio SEO is and explain the types of podcast carousels that Google uses. Video SEO is used to optimize videos on platforms such as YouTube to generate higher views and engagement. <enclosure> – It provides the fully qualified URL of the episode audio file. xml version=”1.0″

Lead Ranking 98

Lead Ranking Lead Scoring Paid Content SEO 98

Webbiquity

JANUARY 19, 2011

But fundamentally, 1) there are now far more online venues than just your website or blog where you and/or your company be found (social media pages and profiles, articles, videos, etc.), and how to leverage Flickr through blogs, articles, Facebook and other tools. Don’t say those words!) of the past year.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Convince & Convert

AUGUST 10, 2012

Jay : So, speaking about productivity and paying attention and all those kind of things, here’s my topic du jour, there was an interesting article in Ad Age a couple of weeks ago. Because as we know, Twitter, Facebook, Pinterest, maybe LinkedIn, Instagram, and Foursquare do not keep nine to five hours.

Paid Search Agency 116

Paid Search Agency Work Management Social Media Advertising Agencies 116

Contently

JULY 5, 2016

Welcome to your monthly edition of “Ask a Content Guy,” in which I answer all of your most pressing content questions and try to incorporate as many GIFs as possible. In 2016, shouldn’t I be snapping my #tbt Instant Article and ‘gramming the entire content experience?

Paid Content 103

Paid Content Distribution Paid Search Agency Content Marketing 103

Webbiquity

JANUARY 10, 2010

Noting that with the collective millions of tweets produced every day, there is “an emerging demand to sieve signals from noises and harvest useful information,&# Yung-Hui Lim reviews Twitter analytics tools that can help with the task, including Twitalyzer , Trendistic (formerly Twist), Twitt(url)y and TweetStats. by Dave Fleet.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Vidyard

JUNE 24, 2020

After a long history of prioritizing the written word, the world’s largest professional networking site LinkedIn is now a prime place to post your marketing videos. LinkedIn’s pivot to video came late, but its conversion has been total. Not long after, the LinkedIn Marketing Blog named video the top thing to post on the network.

Linkedin 168

Linkedin Video Marketing Paid Search Agency Ideal Customer Profiles 168

Webbiquity

JANUARY 19, 2012

gShift enables you to set up external pages to track in different categories: Press Releases, Blogs, social media accounts, videos, and shortened URLs (e.g. URL links). number of mentions and retweets), LinkedIn and YouTube all into one spot. The ability to track external pages is another nice feature. Competition.

Marketing Management 100

Marketing Management Paid Content Software Optimization 100

Webbiquity

FEBRUARY 13, 2017

Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Get analytics for Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram, and blogs. 1) Socialbakers. 2) Netvibes.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Outbrain

JULY 24, 2019

Viral content is an article, image or video that rapidly surges in popularity by receiving lots of re-shares and links. Articles that were longer and evoked positivity were liked and shared the most. Conduct interviews with influencers or quote them in your articles. Going viral is key to minimizing the effects of content shock.

Viral Marketing 45

Viral Marketing Rules Work Management Case Studies 45

Hinge Marketing

JULY 21, 2022

This article will answer the most frequently asked questions about integrated marketing communications: What is integrated marketing communications? Press kits are also recommended and can be helpful in securing speaking engagements, podcast appearances, and guest contributions. What is owned media?

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Vidyard

MAY 27, 2021

After a long history of prioritizing the written word, the world’s largest professional networking site LinkedIn is now a prime place to post your marketing videos. LinkedIn’s pivot to video came late, but its conversion has been total. For any sales rep, LinkedIn is increasingly becoming an essential virtual selling tool.

Linkedin 65

Linkedin Video Marketing Paid Search Agency Peer-to-peer 65

Single Grain

JULY 5, 2023

In this article, I will share some step-by-step tips for creating a variety of awesome ChatGPT marketing prompts that can help take your marketing efforts to the next level. If Google is a search engine, ChatGPT is an answer engine that enables you to do human-like question-and-answer sessions with a bot. Let’s begin!

Marketing AI 52

Marketing AI CMS Development Campaigns Planning 52

Convert

MARCH 21, 2023

This article was months in the making. I’m thrilled to present the most comprehensive heatmaps and session recording tools comparison article. You can learn, for instance, that visitors from LinkedIn tend to be more interested in checking out your pricing first. It’s unlike anything else you may find online. How does it work?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Convince & Convert

SEPTEMBER 21, 2010

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. It works like bit.ly, but incorporates all URL shorteners into the data mix. The dominant URL shortener is also the best – in my opinion – at tracking and analytics. I implement bit.ly Try it yourself.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Single Grain

MARCH 4, 2022

A good marketing agency will have several awards and press recognitions to present to their clients. Their social media experts boost the audience reach on major platforms like Facebook, Twitter, and LinkedIn. They also have a team of social ad experts to manage paid ads on social channels like Facebook, LinkedIn, and YouTube.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

Directive Agency

JUNE 18, 2019

One of the things Joel you talk about a lot too though is how much you’re always impressed with LinkedIn from the posts. Like, instead of posting on your own blog now, you’ve mentioned there is a lot of power in LinkedIn. How do you see the power of LinkedIn from an article publishing perspective?

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Directive Agency

JUNE 18, 2019

One of the things Joel you talk about a lot too though is how much you’re always impressed with LinkedIn from the posts. Like, instead of posting on your own blog now, you’ve mentioned there is a lot of power in LinkedIn. How do you see the power of LinkedIn from an article publishing perspective?

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Hubspot

MARCH 1, 2012

For example, when clicking through the 'About Us' section of HubSpot's navigation, you reach this page that contains 'News,' and the 'Press Room,' both of which house content you would want to index in your analysis. Feature articles. Press releases. Sharing long form content on LinkedIn? Blog posts. Whitepapers.

Analysis 28

Analysis Webinar Metrics Marketing & Strategy Case Studies 28

Sprout Social

MARCH 29, 2023

In this article, we’ll explain how to make a GIF in a number of ways, including with Photoshop and iPhone. In the Gallery app, long press on an image to select multiple photos. Make a GIF With Make a GIF, you can make animated GIFs from images or URLs from YouTube or Facebook videos. Select Create. Quite simple.

Social Media 116

Social Media Youtube Video Marketing Ideal Customer Profiles 116

Hubspot

JULY 24, 2014

Here are some examples of content that works for getting discovered by your potential attendees: A press release announcing your event and what your attendees will learn at it. Use snippets from the previous year, compile them into a ‘Highlights from last year’ video, and embed it on your event website or upload it to YouTube.

FAQ 28

FAQ Clickthrough Landing Pages Template 28

Single Grain

JUNE 24, 2021

In this article, we'll go through twelve vital factors that impact the search ROI from publishing web content in 2021. Earn backlinks and press mentions on high-quality niche blogs and publications. “ 7,000+ word articles drive almost 4 times more traffic and 43% more shares than articles of average length (900-1,200 words).

SEO 138

SEO Trends Content Marketing SERP 138

seo.co

DECEMBER 8, 2020

URL structure. A link is simply a clickable word, phrase, image, or button that directs you to another URL. Brand mentions are simply mentions of your brand – linked or unlinked – that appear in published articles or other content across the web. Fix your URLs. Structure includes: Optimization for mobile devices.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Online Marketing Institute

OCTOBER 31, 2010

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. It works like bit.ly, but incorporates all URL shorteners into the data mix. The dominant URL shortener is also the best – in my opinion – at tracking and analytics. I implement bit.ly Try it yourself.

Social Media 40

Social Media Paid Content Tools Media 40

Webbiquity

JUNE 8, 2011

Almost every PR pro over a certain age remembers press kits–actual physical folders stuffed with a company’s recent press releases, management bios, a corporate fact sheet, a few case studies, and maybe an article reprint or two. Links to media coverage and bylined articles. •

Ad Building 100

Ad Building PR Press B2B Thought Leadership 100

Online Marketing Institute

JUNE 22, 2009

Millions of white papers, books,… Read more… Doug Kessler | March 24th, 2009 | 4 comments SouthWest rap elevates the brand Saw a fabulous YouTube video the other day, where a Southwest airlines attendant delivered the pre-take-off welcome and safety instructions via an entertaining rap. Zillions of blog posts. See it here.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40