SmartBug Media

APRIL 23, 2021

From publishing content to making sure your pages are well optimized, there's a lot you need to do to be successful. If you're new to HubSpot CMS, here is an SEO roadmap that will guide you through the main native SEO functionality and integrations. HubSpot hosts your site when you sign up for the CMS subscription.

CMS Development 98

CMS Development Hubspot SEO Marketing Analytics Tools 98

Hubspot

FEBRUARY 4, 2021

But, once your website is built and your customers find your content online, how do you improve your search ranking and reach a larger audience? That's why we spoke to experts on HubSpot's SEO team to learn how they've improved content strategy over time. How to Improve SEO Like HubSpot. Prioritize internal linking.

Hubspot 101

Hubspot SEO Content Lead Scoring 101

Marketing Insider Group

JUNE 7, 2021

In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). It can help you convert leads and win new customers. You can also use content to boost brand awareness and connect with prospects and leads at every stage of the buyer’s journey. Reach Your Ideal Customers. Quick Takeaways.

Content Marketing 339

Content Marketing Planning Marketing Budget Creation Allocation 339

Optinmonster

FEBRUARY 1, 2021

Do you want to use a HubSpot popup on your site to grow your mailing list? Fortunately, the right popup makes it easy to grab your website visitors’ attention and convert them into leads and customers. By the end of this tutorial, you will know exactly how to create a HubSpot popup that will increase your email list.

Hubspot 75

Hubspot Display Rules Template 75

SmartBug Media

DECEMBER 8, 2020

The first implication you should consider is SEO value and ability to nurture leads. Therefore, the choice of where to put your blog, on HubSpot or WordPress , should in most cases be answered by the question, “Which platform am already hosting my main website on?”. HubSpot has multiple tiers of their CMS based on your marketing needs.

Hubspot 86

Hubspot CMS Development Marketing Automation Services Top of Funnel 86

Oktopost

JUNE 14, 2021

Potential customers rarely grow on trees. . For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. What Is Lead Generation? What Is Demand Generation?

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Oktopost

JULY 15, 2020

A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. Meanwhile, many companies still have a LinkedIn page that’s designed and operated by their HR department, a holdover from the days when a LinkedIn page was more of a recruitment tool than a lead generation channel.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. Cultivating new leads and clients can be much costlier and more time consuming than retaining or upselling current ones. Providing real value today and consistently into the future will help you connect with customers on a deeper level.

Top of Funnel 335

Top of Funnel Work Management Marketing Management Content Marketing 335

SmartBug Media

MAY 28, 2020

For most inbound campaigns, success is measured by the number and quality of leads generated. Through extensive persona development and by building out a Buyer’s Journey, marketers can start identifying high-priority leads and begin forecasting lead generation metrics for the upcoming year. Visit-to-Lead Conversion Rate (VTL).

Marketing Qualified Leads 117

Marketing Qualified Leads Sales Qualified Leads Lead Ranking Lead Generation 117

PureB2B

MAY 30, 2022

How would your business benefit from a constant source of qualified leads? In this article, we’re going to show you the best lead providers and lead generation tools out there today. All of these tools will help you identify contact details for leads, which your sales reps can use to reach out and engage with them.

Lead Generation 62

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 62

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. Users can filter them to see how companies similar to them apply the Vend solution.

Paid Search Agency 324

Paid Search Agency Content Marketing Companies Case Study 324

Only B2B

FEBRUARY 23, 2022

It is invariably said that the purchase process is now reliant on the customer. As a result, a one-size-fits-all lead generating strategy will not work everywhere. Is The United States Ahead Of The Game In Terms Of Lead Generation? Lead Generation In Europe Vs. The USA. Graham Curme, CEO of LiveHive, Inc.,

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Hubspot

SEPTEMBER 12, 2019

Fact: HubSpot's pictures are worth 120 thousand clicks. This refers to traffic that comes from people who conduct a search in Google, or a similar search engine, and click on an image result that leads to the HubSpot Blog. HubSpot publishes (or republishes) approximately 260 blog posts every three months.

Hubspot 77

Hubspot Traffic SERP Template 77

ClearVoice

OCTOBER 14, 2022

However, there’s much more to content marketing than publishing loads of content pieces for your business. Here’s what the current landscape looks like: 82% of marketers have a content marketing strategy ( Hubspot ). 60% of marketers say that content marketing helps generate leads ( Content Marketing Institute ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Webbiquity

JUNE 21, 2022

Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. Furthermore, more influence equates to more aspirational qualities, which leads to increased brand loyalty and more brand ambassadors. Image credit: HubSpot.

Privacy Policies 342

Privacy Policies Brand Identity Branding Multi-Channel 342

Martech

APRIL 26, 2023

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. Likely, you are now asked to create more content, run more campaigns and do more reporting with a smaller team than last year.

Knowledge Base 87

Knowledge Base Hubspot Validation Landing Pages 87

Zoominfo

MAY 25, 2021

Back in 1989, when hair metal music played on MTV and a lone protester famously stood in front of a tank in Tiananmen Square, the Harvard Business Review published an article that explored how automation was ready to boost marketing and sales teams. Why has automation failed to gain traction despite its obvious promise?

Automation 252

Automation Marketing Automation Services Zoominfo Planning 252

Optinmonster

DECEMBER 21, 2023

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Because what you do in the months leading up to the launch will determine whether it’s a big bang or a dud. In this article, we’ll look at 5 proven pre-launch ideas to include in your marketing strategy.

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89

Sprout Social

JUNE 28, 2023

There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools. They empower teams to uncover insights or connect with customers in a faster, smarter way—all while offloading time-consuming tasks.

Marketing Automation Services 106

Marketing Automation Services Marketing Automation Enterprise Management Automation 106

Unbound B2B

JANUARY 10, 2023

Quick Summary: Outsourcing Lead Generation means hiring an external company to help you generate business leads. The cost-per-lead acquisition is different for every business based on size and market competition. Outsourcing lead generation services can save you time and money. Lead gen is not a simple exercise.

Cost per Lead 52

Cost per Lead Lead Generation Sales Qualified Leads Lead Ranking 52

Valasys

JULY 31, 2023

With automated content generation and distribution, businesses can maintain a consistent online presence, engage their target audience, and nurture customer relationships effectively. They enable businesses to nurture leads, send automated follow-up messages, and segment their email lists for more relevant communication.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

PureB2B

MAY 30, 2022

Let's jump into the article. That's why more and more sales teams are looking to diversify their sales strategies, and invest in new sales and marketing tactics to drive qualified leads to their product or service. Best Strategies to Generate Sales Leads Without Cold Calling. Use Content Marketing to Generate Inbound Leads.

Cold Calling 62

Cold Calling Marketing Budget Sales Leads Sales Qualified Leads 62

ClearVoice

OCTOBER 21, 2019

If you read our article about the importance of great landing pages , then you know just how important they are for boosting conversion rates, driving leads and closing sales. In that article, we also introduced you to some of the best tools that can help you get started with building and optimizing your landing pages.

Landing Pages 49

Landing Pages Hubspot Optimization Marketing Automation Services 49

ClearVoice

APRIL 30, 2020

Businesses of all shapes, sizes, scope, and industries are trying to turbocharge their lead generation efforts. Generating more leads might just require a few changes to your current sales and marketing strategy, however, generating quality leads and at scale is quite another challenge. What is a lead generation tool?

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Only B2B

NOVEMBER 30, 2020

marketing is an effective way to attract more leads and 69% think content is the best way to direct mailing and PR. This is a conventional method of seeking the customers or say potential leads by randomly shooting the content. Enhance conversions rates Establishes strong relationships between your customers and business.

Paid Content 126

Paid Content Paid Search Agency Content Marketing Planning 126

SmartBug Media

APRIL 24, 2023

Once you have solid semi-fictional representations of your customers , you can address their pain points directly and help them understand how your solution directly solves their problems. Google will lead them to your SEO-optimized article, “Tips to Keep Your Network Secure in 2023.” With HubSpot, lead nurturing is a breeze.

Content Marketing 98

Content Marketing Planning Word of Mouth Content 98

Optinmonster

FEBRUARY 21, 2024

Write Pillar Articles In our writing, we focus on writing one pillar article that covers everything, rather than writing a bunch of different blog posts all related to the same topic. Pillar articles are the highest quality posts that drive the majority of our traffic.) Google likes articles that are fresh and new.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

SmartBug Media

MAY 28, 2020

For most inbound campaigns, success is measured by the number and quality of leads generated. Through extensive persona development and by building out a Buyer’s Journey, marketers can start identifying high-priority leads and begin forecasting lead generation metrics for the upcoming year. Visit-to-Lead Conversion Rate (VTL).

Marketing Qualified Leads 66

Marketing Qualified Leads Sales Qualified Leads Lead Ranking Lead Generation 66

SmartBug Media

DECEMBER 4, 2019

At one point or another, every marketer, agency, business owner, and inbound enthusiast has asked this question: “How much of my organic traffic should really be converting into leads?” This question has good reason behind it: organic visit-to-lead conversion rate is a great benchmark of inbound success. So what’s the number?

Organic Leads 111

Organic Leads Paid Content Sales Qualified Leads Lead Ranking 111

SmartBug Media

MARCH 25, 2020

Webinars are one of the best ways to generate quality leads , according to 73 percent of marketing and sales leaders polled by InsideSales.com. Registration offers the perfect opportunity to capture lead data that your sales team can use to deliver relevant, personalized content for weeks and years to come. How many conversions?

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

Martech

SEPTEMBER 16, 2022

But these days, a more accurate statement is probably: customer experience is king. Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers.

Digital Asset Management 128

Digital Asset Management Paid Content Work Management Marketing Management 128

Optinmonster

OCTOBER 29, 2023

General Blogging Statistics 70 million new posts are published on WordPress each month. 44% of bloggers publish new content between three to six times monthly. Blogging SEO Stats Only 38% of bloggers are updating older articles. SEO leads have a 14.6% 59% of people will share an article without reading it first, or ever.

Statistics 94

Statistics Paid Content Stats Blogger 94

Hubspot

MARCH 28, 2019

Though you may see the occasional article proclaiming “email marketing is dead,” you can safely continue your campaigns, and know that “the money is in the list” ( as they say ). Now, there are many ways to build an email list - tactics and tools beyond simple sidebar lead magnets and popup forms. Ask, “what’s in it for me?”.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

Stevens & Tate

JULY 12, 2021

Building a website for your company is great, but building a website that doesn’t generate any leads online is, well, not so great. Fortunately designing a site that brings in leads doesn’t have to be too hard or overwhelming. According to HubSpot, using marketing personas can make your website 2-5 times more effective.

Design 69

Design Sales Qualified Leads Lead Scoring Lead Ranking 69

SmartBug Media

MAY 12, 2022

Have no fear—here are some of our favorite inbound marketing strategies to help you attract, engage, and delight your prospects and customers at each stage of their buyer’s journey. Helpful, informative, and relevant articles draw people to your website and build trust with readers, turning them into leads and then clients.

Inbound Marketing 105

Inbound Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 105

Optinmonster

JANUARY 14, 2024

In this article, we’ll dive deep into the most recent and compelling content marketing statistics, drawing insights from the comprehensive “The State of Content Marketing Global Report” by Semrush , HubSpot Marketing Trends Report , and Wyzowl. of all articles use these formats. .

Statistics 52

Statistics Content Marketing Marketing Budget Creation Planning 52

Scoop.it

DECEMBER 28, 2023

Cater to Your Entire Spectrum of Buyer Personas When investing in ecommerce content production, one of the main things you must understand is that every post you publish must answer your readers’ questions. Take a look at how they did it in the Asana vs. Monday.com comparison article below. Let’s dive in.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107