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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

Outbrain recommends 150 billion articles and videos each month to more than a half a billion people worldwide. Video Advertising: YouTube Ads Image Source: YouTube YouTube Ads provide a powerful platform for video advertising, leveraging the second largest search engine’s massive audience. Why YouTube Ads?

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Earnings Per Click: How to Win Big at Affiliate Marketing

Optinmonster

Read too many marketing articles, and you start to feel like you’re staring at a bowl of alphabet soup: But here’s the thing: not all acronyms are created equal. By the end of this article, you’ll know exactly how to make more money through affiliate marketing. That’s “earnings per click.”

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Get Started with Performance Marketing – A Beginner’s Guide

Huptech Web

Cost Pеr Click (CPC) – CPC rеfеrs to thе price an advertiser pays еach time a user clicks on their ad. CPC = Total Cost of Clicks / Numbеr of Clicks. If an advеrtisеr spеnt $500 on a campaign and rеcеivеd 1,000 clicks, thе CPC would bе $0.50 Pay-per-click advertising models usе thеsе metrics.

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Why we care about adtech: The complete guide

Martech

For example, you could use YouTube ads to test their effectiveness and use the results to help you decide which ads to air on TV. AdWords functions on a CPC model. It controls a large number of ad platforms and marketplaces for ad transactions, including YouTube. So, in turn, it ensures efficient spending and improves branding.

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Build a Successful B2B SEO Strategy Using Sales Team Insights

SalesIntel

But to tailor the product pages, blog articles, and other website content to fit potential customers best, you need to listen to what this department has to say. Optimizing your website for the right keywords, or paying for a CPC campaign, means that you can be at the top of the search engine results for the desired phrases.

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Is paid social advertising still worth it in 2023?

Metadata

This article is my way of addressing (and hopefully squashing) those doubts. Still, it primarily relies on building better audiences, which Joe Hill outlines in his article, Building B2B Audiences Across Native Ad Channels with Metadata. But Abdallah, paid social is sooo expensive I want to remind you of my CPL at Armorblox: $3k.

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What’s Trending in Marketing for October 2019

Stevens & Tate

The following articles come from popular marketing blogs. YouTube masthead ads hit TV app. YouTube is now introducing masthead ads for its TV app. With streaming platforms outshining regular TV programming, this new feature gives brands a way to connect with their audiences whenever they launch the YouTube TV app.