Brightedge

DECEMBER 21, 2020

As the digital marketing world continues to evolve, so are businesses and companies who are changing their marketing styles. Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. Why YouTube marketing? YouTube live.

Youtube 59

Youtube Brand Identity Branding Advertising Agencies 59

Salesforce Marketing Cloud

OCTOBER 10, 2023

3 ways to optimize your sales cycle Follow a clear path from prospecting to close Sales Cloud gives you the tools to navigate every sale easily, tracking each stage in the sales cycle and surfacing recommendations for actions that will get you to closer faster. Then, look for contacts within that company and follow them on LinkedIn.

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

Contently

JUNE 13, 2018

Most of our social content links to an article or report we want our audience to read, so if they follow through to our site, that’s a better win for us. Just as paying to distribute mediocre content won’t help in the long run, posting poor content at the optimal times isn’t good for business.

Social Media 158

Social Media Paid Search Agency Companies Media 158

Webbiquity

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. For example, a customer might: Discover a product while browsing videos on YouTube. Become a Brand Influencer on TikTok, Instagram, or YouTube.

Privacy Policies 339

Privacy Policies Brand Identity Branding Multi-Channel 339

Marketing Insider Group

MAY 10, 2023

Statistics show that most companies are increasing their marketing budget because of a demonstrable return on investment. As the name suggests, a digital agency focuses on marketing with digital content , pay-per-click ads, email, search engine optimization, social media, logos, branding, or web design. True Believers Hold up!

Marketing Agencies 2 264

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 264

KoMarketing Associates

FEBRUARY 10, 2021

That’s how important it is to optimize for SERP features. Because HTML titles play such a prominent role in SERPs we recommend putting some effort into optimizing them. Simply optimizing your content for featured snippets is no guarantee you’ll get the coveted “position zero” (another common term for featured snippets).

SERP 295

SERP Features Google Top of Funnel 295

Convince & Convert

NOVEMBER 6, 2017

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. I disagree.

Facebook 225

Facebook Paid Search Agency Companies B2B 225

Huptech Web

JULY 26, 2022

Earlier, we discussed in our recent Shopify Speed Optimization guide the entire Shopify Speed Optimization process in detail and also discussed some of the best Shopify speed optimization apps in this article that majorly focus on various factors that impact the speed of web page.

Optimization 52

Optimization Lead Scoring Lead Ranking Best Practices 52

Webbiquity

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties.

Social Media 306

Social Media Work Management Marketing Management Media 306

Martech

AUGUST 29, 2023

followers) X/Twitter: @Brie_e_anderson ( 5K followers) YouTube: @BrieEAnderson (1.5K subscribers) Charles Farina Charles is head of innovation for the ad services company AdSwerve and is always up on the latest GA4 developments. Its popularity is due to his knowledge and the easy-to-follow articles and tutorials. In your inbox.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 100

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%).

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

Stevens & Tate

JULY 3, 2023

Noteworthy Marketing News Peloton to relaunch brand as company continues to struggle Peloton aims to reposition its brand to appeal to a wider demographic. While the brand is known for its at home bike services, the company looks to re-shift the brands image to be more welcoming to new users. Find these articles interestng?

Trends 70

Trends Planning Paid Search Agency Youtube 70

seo.co

OCTOBER 16, 2020

While a lack of results could be tied to thousands of company-specific factors and circumstances, it’s often underscored by one simple reality: Most businesses don’t have a plan for how they market their products and services to prospects. These information searches ultimately lead the customer to different companies and professionals.

Top of Funnel 116

Top of Funnel Marketing Funnels Optimization Marketing Analytics Tools 116

Contently

MAY 2, 2018

Content is the key to optimizing conversion rates across the marketing funnel—from raising awareness about the book, to gathering supporters and subscribers, to driving conversions, and finally to getting buyers to write reviews and spread the word. In the long run, selling books builds my brand and allows me to further my company and ideas.

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

B2B Marketing Insights - WE

JUNE 8, 2022

You might be missing out on easy ways to optimize your content. High-quality SEO content is about balancing two things: the art and the science of search engine optimization. As an SEO agency, we all too often see content that is full of fluff and not optimized for any specific search terms. Optimize the Right Way.

Optimization 52

Optimization SEO Tips Long Tail Marketing 52

ClearVoice

NOVEMBER 4, 2022

” Improving the quality of content came out number one, closely followed by a focus on search engine optimization and increasing visual content. An article to check out SEO Myths—10 Times Almost Every SEO Expert Was Wrong. There are articles for both beginners and more advanced marketers. Interested in TikTok?

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. For a more in-depth approach to building an AI strategy, check out my article, “ Decoding generative AI: How to build a basic genAI strategy for your marketing organization.”

Marketing AI 120

Marketing AI Paid Search Agency Generation Enterprise Management 120

Marketing Insider Group

FEBRUARY 22, 2021

Well, most companies say they use content marketing to either create brand awareness or build trust: Content Marketing Institute. Even the highest authority sites like Wikipedia and YouTube only make it into the high 90s. More Chances for Image Optimization. Gotta have that content. You can’t be an expert in everything.

Domain 334

Domain Long Tail Marketing Content Keywords 334

Marketing Insider Group

OCTOBER 21, 2021

Companies are waking up to the power of content marketing due in part to the pandemic. Every company needs a strategy to activate these employees as both creators and as the most effective distribution channel to share that content. Content Marketing Institute annual survey on Content Marketing Trends. The Future of Social Media.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

BOP Design

JULY 13, 2021

Search engine optimization is absolutely critical for B2B web design and content marketing. There are some great resources out there for optimizing your videos for search, including a great in-depth article on Video SEO from the knowledgeable folks over at WordStream. But what about videos and video marketing?

SEO 159

SEO Video Marketing Marketing Agencies 2 Tips 159

Stevens & Tate

JUNE 18, 2019

It’s why YouTube is so popular. However, what you may not realize is that YouTube is not only considered one of the most popular–and biggest–social platforms, it’s also the second biggest search engine on the web behind Google. As such, YouTube is not something you can ignore.

Youtube 43

Youtube Marketing & Strategy Click Rate High Quality Lead 43

Heinz Marketing

SEPTEMBER 25, 2022

In this article for the Harvard Business Review, Anthony C. Klotz and Bolino offer three different strategies in this article for both employees and leaders. How to Easily Make YouTube Shorts With Your Longer Videos. When Quiet Quitting Is Worse Than the Real Thing. Klotz and Mark C. Three Reasons You Must Take Your Vacation.

B2B 70

B2B Marketing Management Youtube Planning 70

The Marketing Blender

NOVEMBER 25, 2019

How to optimize your LinkedIn profile for B2B success. 10 tips and best practices to optimize your LinkedIn profile for B2B sales. Tips to optimize your LinkedIn profile for sales success. Use relevant keywords throughout your profile for Search Engine Optimization (SEO). Our Services. See Our Work. Who We Are.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Linkedin Optimization 52

Sprout Social

JANUARY 4, 2022

In this article, we’ll share the latest social media video statistics from the Sprout Social Index™, Edition XVII: Accelerate and other reputable sources to help you make sense of video’s value and feel confident incorporating it into your social media strategy. 93% of companies have acquired new customer(s) via social media video.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Optinmonster

MAY 16, 2023

In the ever-evolving world of search engine optimization (SEO) , on-page optimization alone is not enough to achieve high rankings and drive organic traffic to your website. You might be thinking, “Why should I bother with off-page SEO when I can focus on optimizing my website?” Let’s break it down.

SEO 76

SEO Lead Scoring Lead Ranking Link Building 76

SocialPilot

FEBRUARY 6, 2024

1.25% 1% YouTube 3.5% For instance, if you are a betting company, using retired athletes or a sports journalist as your marketing influencers makes more sense. More than 55% of marketers use YouTube to promote brands Ideally, when it comes to ads, the first thing that many people think about is YouTube.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Sprout Social

JUNE 17, 2020

Finally, if you’re looking into recurring series, such as product how-to guides, take a look at networks like YouTube and Facebook where you can categorize them into playlists. Instagram recently added a series option for IGTV, too.This isn’t to say that you can’t use portrait-oriented videos on YouTube. Landscape feed. Portrait feed.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

Contently

APRIL 4, 2023

Big brands know this as well — which is why you often see Fortune 500 companies updating their content regularly. There’s nothing worse than going to a website and realizing the link you clicked on is four years old, and all the information within the article is terribly outdated. Optimizing for voice search assistants (e.g.,

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Scoop.it

MARCH 18, 2021

Let’s take the example of a marketing software company. Click on Add more+ to connect any social channels you want: Twitter, LinkedIn, Facebook Page, LinkedIn Company Page, Buffer, Pinterest, Yammer, or Tumblr. Videos from a YouTube channel. The post How to optimize your content publication process in Scoop.it demo today.

Process 53

Process Optimization Curation RSS 53

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Outbrain

MAY 4, 2022

Of course, for that fantastic long game to work, you need to first collect the leads, which is where lead capture optimization comes in. After you’ve created that framework, you can get serious about lead capture optimization. Optimize forms for high-traffic pages. It could even be a webinar recording or YouTube video.

Sales Qualified Leads 37

Sales Qualified Leads High Quality Lead Optimization Marketing Websites 37

Kevin Indig

JUNE 19, 2023

link ] 2/ The Verge published an article about how SEO has flooded the web with garbage text. link ] I highly recommend reading all 3 articles because they circle around the same problem: the value of content when anyone can use AI to create it. Remember the last sentence because we’ll return to it in the next article.

Lead Ranking 103

Lead Ranking Content Lead Scoring API 103

Binary Demand

FEBRUARY 26, 2024

The new era of B2B demand generation companies brings a personalized revolution powered by AI’s insight. AI in the demand generation process enables marketers to extract actionable insights, optimize workflows, and provide personalized experiences that drive conversions and create enduring customer relationships.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

Scoop.it

DECEMBER 28, 2023

By knowing what your prospects want and need at various points of their buyer’s journey and understanding their frustrations and emotional states, you can optimize your content to have the highest chance of inspiring conversions. Take a look at how they did it in the Asana vs. Monday.com comparison article below.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Tiecas

JANUARY 27, 2024

BKA Content ) Companies with blogs produce an average of 67% more leads monthly than companies that don’t blog. DemandMetric ) Companies that blog get 55% more website visitors than businesses that don’t. BKA Content ) Companies with blogs produce an average of 67% more leads monthly than companies that don’t blog.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Martech

NOVEMBER 11, 2022

This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. Retail storefronts, ecommerce companies and even online streaming platforms such as Netflix all accomplish their sales via B2C transactions. blog posts, articles, videos, etc.),

Digital Asset Management 114

Digital Asset Management Work Management Marketing Management Digital Experience Platform 114

Navigate the Channel

JUNE 19, 2023

A quick video of the president of your company walking the office dog on her lunch break shows that your company consists of humans, but also shows that you can be trusted to display what’s real. Browse The Web and Your Email for Engaging Articles This doesn’t need to be endless scrolling. We can help.)

Social Media 65

Social Media Media Curation Content 65