Sales Engine
AUGUST 2, 2017
In this article, we look at a case study of lead nurturing that finds that nurtured leads were three times more likely to convert to sales-accepted leads than traditional marketing-qualified leads. This kind of buyer isn’t ready to be handed over to a senior sales executive and should instead be nurtured, or so common wisdom dictates.
Biznology
OCTOBER 15, 2012
BtoB Magazine’s recent study, “Content Marketing: Ready for Prime Time” found that content marketing was either “fully integrated” (12%) or “very integrated” (22%) for about a third of respondents. (34% Here are a few more interesting data points from that BtoB study. 57% Videos.
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Paul Gillin
JULY 15, 2011
The article notes that Epson reported that revenue per visitor nearly doubled after it started including customer reviews on its site. Good Riddance to the Corporate Case Study. In this post I rant just a bit about corporate case studies, those pervasive and largely useless vessels of happy talk that no one really believes.
Marketing Insider Group
JUNE 21, 2012
I also found the title of the article to be a bit provocative. We know from other studies that only email and search have higher influence on the buying process than social. I can see all the old-school marketers using this article as their “proof” that social is a waste of time. And misleading.
KoMarketing Associates
JANUARY 25, 2013
Recent studies from sources such as eMarketer and BtoB Magazine support this observation, in particular as it relates to SEO and social media as top B2B marketing channels for lead generation. More information on this topic can be found in this article from Search Engine Watch. Most Used Channels.
markempa
SEPTEMBER 12, 2007
" Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge. Her article summarizes some new research by the Association of National Advertisers in conjunction with Marketing Management Analytics.
The Effective Marketer
FEBRUARY 15, 2010
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.
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