21 PPC Lead Generation Tools for More High-Quality Leads
KoMarketing Associates
APRIL 9, 2019
If it’s the only thing you get out of this article, please: Don’t advertise to people you can’t serve. It’s designed expressly for B2B marketers, and expressly to help you cull the type of searches that might technically generate a lead, but end up going nowhere (like students or bloggers doing research). Or at least they used to be.
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