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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

If it’s the only thing you get out of this article, please: Don’t advertise to people you can’t serve. It’s designed expressly for B2B marketers, and expressly to help you cull the type of searches that might technically generate a lead, but end up going nowhere (like students or bloggers doing research). Or at least they used to be.

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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

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Artificial Intelligence Will Change How You Do Marketing in 2021

Unbounce

Even thumbnails are selected by a neural network based on predicted clickthrough. I’ve always appreciated how Microsoft’s Purna Virji put it in an article for MarTech Today: In one way, this is actually the future returning to the past. Michelle Halsey, Content Blogger and Copywriter. Say you’re not Amazon or Netflix, though.

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The Business Blogger's Ultimate Guide to Mastering Lead Generation

Hubspot

link] ) or checking out the permalink of an individual blog article (e.g. While they're a little bit more hidden than your banner CTAs and tend to generate a lower clickthrough rate, they can give your blog a little lead gen boost. Within Individual Articles. Again, design these sidebar CTAs with their smaller width in mind.

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How Smart Marketers Are Sabotaging Their Calls-to-Action

Hubspot

If you''ve started to see a disappointing leveling off of your CTA clickthrough rates (not submission rates, mind you), it could be due to design overexposure. I know it might be a good use of time because when I compare the clickthrough rates on these two CTAs, the latter is almost double the former. You''re not updating your design.

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B2B Social Media Best Practices for the Integrated Age

Adobe Experience Cloud Blog

by Jason Miller I’m pleased to introduce Rajesh Kadam, founder and CEO of Growth Fusion , as a guest blogger. B2B companies with a strong social media presence vary the content of their updates, posts and tweets between blog posts, external articles, employee spotlights, open-ended questions, and the occasional promotions.

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How I Came in Second to Bill Gates: The Brilliance of the LinkedIn Influencer Program

Hubspot

This article originally appeared on LinkedIn Today. You write an article. Within 48 hours your post has received over 1 million page views -- and from that one article, over 500K people decide to follow you so they can read subsequent posts. More on some of the other influencers later in the article; first some background.