KoMarketing Associates

MAY 26, 2015

I highly recommend you check those articles out for discovering ways of creating the compelling content your B2B audience is looking for. I wanted to share a process for one of my favorite solutions, which is interviewing Subject Matter Experts (SMEs). Complete Keyword Research. Preparing Your Questions.

SME 120

SME B2B Marketing Planning Content Marketing 120

Animalz blog

NOVEMBER 28, 2023

In this article, he shows how content teams can use AI tools in their research process. Forget table stakes like using AI to brainstorm headlines or expand a list of SEO keywords. Let me know if there are aspects of that topic that still need coverage or haven't been explained well by existing articles.”

Marketing AI 78

Marketing AI Research Tactics SME 78

Animalz blog

OCTOBER 11, 2022

We embraced Parabol’s culture of experimentation to discover an approach we call content journalism : a mix of content marketing and brand journalism that catapulted Parabol’s blog to more than 150k monthly visits. Both small and large companies like Atlassian, Miro, and monday.com fight over keywords in that space.

Lead Scoring 58

Lead Scoring Lead Ranking Paid Search Agency Content 58

WriteSpark

MARCH 2, 2011

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are now expected to be a white paper writer, a web content writer, and a blog post writer. Your SMEs may not know about the problems that can be created by certain language and claims in their content.

SME 120

SME Copywriting Work Management Paid Search Agency 120

Moz

SEPTEMBER 21, 2020

It takes time to write a brand-new blog article every day, especially when you're an in-house team with a low number of resources and budget. In fact, this article was transcribed. For every article you write about, you must do extensive research, write out your first draft, edit, make changes, and more. That is about 3.5

SEO 85

SEO Top of Funnel SERP Content 85

KoMarketing Associates

JULY 26, 2018

For example, reach out to a subject-matter expert (SME) on the topic to set up a brief conversation or interview around the topic at hand. Monitor Google Trends , set up Google Alerts , and check Google News around your priority keywords. Take advantage of any real-life resources available. Refine Research Skills. Final Thoughts.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

Marketing Insider Group

JULY 14, 2020

Every week, they publish two customer-focused articles. You reach by using the keywords the use. How often should you blog? Check out our post on blog frequency that delivers data-driven conclusions to the question. This allows her team to create more content and tap into every SME (subject matter expert).

Paid Content 291

Paid Content Ad Frequency Paid Search Agency Marketing Budget 291

ClearVoice

JANUARY 31, 2024

This article isn’t just about the nuts and bolts of building such a team; it’s a journey into orchestrating a powerhouse of creativity and efficiency. They also keep up-to-date with the latest trends regarding keywords and audience preferences. The company can then recycle that content as they see fit.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Allocation 52

ClearVoice

JANUARY 31, 2024

This article isn’t just about the nuts and bolts of building such a team; it’s a journey into orchestrating a powerhouse of creativity and efficiency. They also keep up-to-date with the latest trends regarding keywords and audience preferences. The company can then recycle that content as they see fit.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Allocation 52

Animalz blog

SEPTEMBER 19, 2022

“You should add some more narrative to your articles,” my editor said in our regular catch-up. Anyone — including robots — can write a listicle or keyword-stuffed what-is-X article. Sometimes, we grasp an article’s format right away. Existing search results might show a topic just needs a 101 article.

Storytelling 55

Storytelling Content Marketing Planning SME 55

ClearVoice

OCTOBER 11, 2021

Related internal resources (similar blogs, videos, case studies to reference and respin). competitors to one-up, top-ranking articles, answers to “people also ask” questions). Subject matter expertise (provide bullet points or an interview transcript from an SME). This is the 52nd article I’ve written for ClearVoice since 2017.

Marketing Budget Creation 100

Marketing Budget Creation Content Guidelines Thought Leadership 100

The Marketing Blender

JULY 13, 2022

Speaking Engagements : Create a speaker bio and media kit for an SME or leader in your organization. Create an email script to reach out to podcasters, bloggers, and publications in your industry asking if they would like to feature one of your experts as a guest speaker or if they would be open to a guest blog post/article.

B2B Marketing 52

B2B Marketing Examples Effectiveness Marketing Budget 52

nDash

NOVEMBER 3, 2021

Blog Posts. Blog posts are (by far) the most popular type of content that brands pay freelance writers for on nDash. Whether it’s increasing brand awareness, displaying thought leadership, generating leads or improving SEO ranking, a well-written blog can make a major impact for a brand. Let’s get started…. **.

Top of Funnel 98

Top of Funnel Case Study Case Studies Work Management 98

nDash

AUGUST 6, 2020

A highly technical client that needs a handful of white papers will take up significantly more time and money than an e-commerce client that requires a few blog posts per month. Say you agree to the price of $500 for a blog post. How much money do you give a freelancer to write the article? Keyword research and SEO.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Service 52

Directive Agency

SEPTEMBER 3, 2019

You can meet your customers’ pain points by writing top-of-funnel blog posts, publishing middle-of-funnel eBooks (with actionable steps the user can apply), or maybe your company is video savvy, and you can start a video series. Content is a beneficial way to drive new users to your site by ranking for keywords in Google.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Ambal's Amusings

NOVEMBER 5, 2009

Blog WhitePaperPundit Twitter Jonathan_Kantor. He is also the author of the White Paper Pundit blog. As part of my weekly Friday FREE White Paper List on the WhitePaperPundit.com blog , I have an opportunity to review hundreds of white papers that have been freely distributed via Twitter. Jonathan Kantor. ” strategy.

Paper 100

Paper Enterprise Management Work Management SME 100

Moz

FEBRUARY 22, 2021

So, when we think about how small and medium-sized enterprises (SMEs) can compete in today's ever-evolving SERP landscape, time and time again, well-implemented structured data is what makes the difference. In this blog I’ll explain the following: What is structured data? Why should SMEs prioritize structured data implementation?

SME 62

SME CMS Development Marketing Websites Industry CMS 62

ClearVoice

APRIL 2, 2020

While vetting freelancers for your projects, you’ll see these terms pop up often: generalist, journalist, influencer and subject matter expert (SME). Generalists bring a fresh set of eyes to your topic, which can be a refreshing change when your team feels like they’ve said all there is to say about your preferred keywords.

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

ClearVoice

AUGUST 14, 2023

This article will discuss the content marketing challenges unique to cybersecurity companies and some tried-and-tested content strategies for increasing cybersecurity awareness and adoption. For example, visually appealing content works best on social media, while blogs and webinars are best for comprehensive guides.

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 52

Parse.ly

MAY 9, 2023

allows you to see what articles and blogs your audience is most interested in, what they’re downloading and reading, and which topics are most compelling to them. For example, package up two blog posts and a video recording from a webinar on a related topic into a single downloadable asset. What changes?

Webinar Metrics 52

Webinar Metrics Work Management Marketing Management SME 52

Tiecas

JANUARY 17, 2024

Have the SME review and vet your draft and publish it under their names. See Industrial Blogging Lessons Learned from Working with Technical SMEs ). (See See Industrial Blogging Lessons Learned from Working with Technical SMEs ). Manufacturing blogging is an excellent channel for this.

Differentiation 52

Differentiation Work Management Case Study Case Studies 52

Ambal's Amusings

JULY 15, 2010

Blog WhitePaperPundit Twitter Jonathan_Kantor. He is also the author of the White Paper Pundit blog. I recommend a structured development process comprised of the following steps: Step 1 Formulating the right kind and quantity of questions for SME interviews that can translate into highly appealing white paper content.

Paper 100

Paper Enterprise Management Marketing Management SME 100

Content Standard

AUGUST 9, 2023

Some use cases include: Content planning Generative AI can analyze text from source material, such as blog posts, books, social media posts, or conversations, to identify common or related themes and topics. Examples: Rough drafts – Take notes or topic ideas and use AI to generate sentences for the foundation of your article.

Marketing AI 89

Marketing AI Lead Ranking Generation Brand Identity 89

Ambal's Amusings

SEPTEMBER 3, 2009

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Michael Stelzner's WritingWhitePapers Blog. Jonathan Kantor's TheWhitePaperPundit Blog. Jim Lodico's WhitePaperSolution Blog. Phil Dunn's QualityWriter Blog. Bob Bly's CopyWriting Blog. White Paper FAQs.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Single Grain

NOVEMBER 18, 2019

Here are three models that work: Internal Brand Editors, Outsourced SME Copywriters. Consider contracting out content projects to Subject-Matter Expert (SME) copywriters. If you’ve already hired an intra-organization SME editor but they’re often time constrained to write promotional content, consider partnering with a content agency.

Paid Content 106

Paid Content SME Product Tips 106

Single Grain

JUNE 19, 2019

There are a vast number of technology resources available that can help extend your reach, but knowing which ones are the most suitable for your SME can be challenging. Your website already has content available in the form of product descriptions, blog posts or even just the ‘About Us’ page. Lessons to Learn from Andertons Music Co.

SMB 111

SMB Marketing & Strategy Marketing Strategy Enterprise Management 111

Ambal's Amusings

NOVEMBER 23, 2010

Blog WhitePaperPundit Twitter Jonathan_Kantor. He’s is the author of the widely acclaimed book, Crafting White Paper 2.0 , and the founder of The White Paper Company and the White Paper Pundit blog. Blog sharing sites such as BizSugar.com, Sphinn.com, and Reddit.com. Blog Savvy B2B Marketing Twitter StephanieTilton.

Paper 100

Paper Work Management Marketing Management SME 100

Referral Rock

OCTOBER 30, 2019

If you run an SME or startup, then you know scaling a business is all about how many customers you can gain while retaining as many customers as possible. WordPress began as a blogging software in 2003 but has quickly climbed the ladder as the most popular CMS, dominating the market at over 60%. Customer Relationship Management (CRM).

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69

Directive Agency

JULY 26, 2016

High risk strategies and tactics can hurt your marketing efforts, be wary of those that focus too much on outdated terms such as blog commenting, private blog networks (PBNs) and social bookmarking – anything that feels unnatural or that could be automated. Do they produce GREAT blog content? Read their blog posts.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76