Analytics CEO makes a passionate case against marketing attribution
OCTOBER 30, 2016
But there is of course an ultimate promise: a mastery of the formula results in consistently getting more money out of it than the amount originally invested. An imperative to audit the organization’s martech and adtech stack to ensure maximum interoperability, discarding legacy solutions unable to provide reliable reporting APIs or bulk access to client data. A BLACK HOLE.
Romi Mahajan leaves Microsoft to Join Metavana as CMO
Buzz Marketing for Technology
NOVEMBER 17, 2011
My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. Of course I know of NLP, LSI, DA, etc. Q: Which firehoses or APIs will Metavana be accessing during the initial launch? That itself puts us in a category of one.
Twitter for B2B Marketing
MI6 Marketing Agency
JANUARY 10, 2011
There are only linchpins and tribes, no one person is in charge…it’s ONE organism. Relevant trade associations, trade pubs, customers, and @B2BTOTY, of course! Voice needs to be from company if corporate account and person if individual account. Some personal brands are greater than corp brand. There’s room for both individual and brand personalities need to be reflected in tweets. I would prefer to hear from a person, but obviously not from a “personal standpoint – that would be meaningless in B2B. First thing.is
Everything You Need to Run a Successful Social Media Contest
JULY 3, 2012
” In addition, it is important to provide disclosure information -- that if the participant is filling out a form and giving you personal information, that information is going to you and not to Facebook. This way you get more eyes on awesome website content that can convert into leads for your business, instead of just notifying one person. Not sure where to start? I promise.