Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

BOP Design

JANUARY 25, 2022

Have you logged into your company’s Google Analytics and were unsure where to find the most useful reports? If you want to dive deeper into Google Analytics and learn more about the user’s journey on your B2B website, here are metrics we recommend you keep an eye on. Google Analytics Is a Great Resource.

Marketing Analytics Tools 107

Marketing Analytics Tools Analytics Marketing Websites Google 107

Stevens & Tate

JULY 22, 2022

Unless your website is completely broken, you may wonder if it’s worth it to invest money and resources into a website redesign. Increase Web Traffic. If your website is outdated or not optimized for search engines (such as through SEO or mobile optimization), you won’t get as much traffic as you could.

Analytics 129

Analytics Marketing Websites Tools Marketing Analytics Tools 129

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Sprout Social

SEPTEMBER 2, 2022

The more team members you onboard, the more important it becomes to keep up with the best training resources out there. We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Free social media marketing training and resources. Level: Beginner.

Social Media 118

Social Media Training Course Resources 118

ClearVoice

JANUARY 5, 2024

Allocating resources and setting a budget that reflects your content marketing goals is like having a GPS for your content strategy — it keeps everything on track. The question is, how do you budget for success and allocate resources to align with your content marketing goals? Content creation.

Allocation 52

Allocation Budget Programs Marketing Budget Resources 52

Marketing Insider Group

FEBRUARY 5, 2024

“Welcome to the world of GA4 , where the future of analytics is as promising as it is perplexing!” That’s what we thought when we first encountered Google Analytics 4. It’s not just a new version of Google Analytics. It’s a complete overhaul, and it’s reshaping how we approach data analytics.

Marketing Analytics Tools 255

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 255

Lake One

JULY 27, 2023

Actions like: Visiting a link Downloading a resource Signing up for a newsletter Requesting a demo Until now, it was hard to determine which touchpoints are most effective at moving customers along without using multiple tools or jumping between platforms. But that changed when HubSpot introduced its new Customer Journey Analytics tool.

Hubspot 80

Hubspot Paid Content Analytics Top of Funnel 80

Contently

AUGUST 2, 2021

Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Zoominfo

OCTOBER 5, 2021

This is the place where all your marketing efforts culminate, so it’s understandable that inbound web traffic is like a pile of gold for marketing teams. The good news is that digital marketing tools are making it possible to shine a light on this previously unknown area of your website traffic.

Sales Qualified Leads 100

Sales Qualified Leads Ideal Customer Profiles Traffic Lead Scoring 100

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Marketing Insider Group

APRIL 17, 2023

90.63% of Content Gets No Traffic From Google. Whether your content is poorly aligned with search intent or lacking the right amount of backlinks, you have to optimize your content to rank on SERPs if you want to generate organic search traffic. At MIG, we use Google Analytics to analyze both our own and clients’ SEO ROI.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

KoMarketing Associates

JANUARY 3, 2017

Enter Google Search Console’s Search Analytics Report. Per Google webmaster’s help references , the Search Analytics Report shows how often a website appears in Google search results, which can be filtered and grouped by categories such as query, page, date, or device. Google Search Console Search Analytics Report.

Analytics 243

Analytics CTR Google Reachforce 243

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. These can be as short as 20 seconds, but generate a lot of traffic to your web page. This will drive awareness of the brand and traffic to your website. The world nowadays LOVES video content.

Social Media 118

Social Media Traffic Top of Funnel Media 118

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. Smart Insights.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Litmus

MARCH 2, 2023

You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). You’ve seen the compare and contrast pieces, pored over the GA4 vs Universal Analytics thinkpieces… and then avoided switching as long as possible.

Analytics 81

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 81

seo.co

JULY 28, 2020

Organic Traffic 101. + Why Is Organic Traffic Valuable? Organic Traffic as Part of SEO. + How to Measure Organic Traffic. One of the most important concepts associated with SEO is organic traffic—the number of people visiting your site from search engines. Organic Traffic 101. Organic Traffic as Part of SEO.

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

Scoop.it

JANUARY 19, 2023

Did your website’s organic traffic suddenly take a nosedive? Perhaps you were slowly losing traffic, but you didn’t notice. Keep reading as we discuss the most common reasons for a sudden drop in website traffic and how you can fix them. Why is organic traffic important? Don’t panic.

Traffic 91

Traffic Organization CTR Lead Scoring 91

KoMarketing Associates

JANUARY 3, 2017

Enter Google Search Console’s Search Analytics Report. Per Google webmaster’s help references , the Search Analytics Report shows how often a website appears in Google search results, which can be filtered and grouped by categories such as query, page, date, or device. Google Search Console Search Analytics Report.

Analytics 201

Analytics CTR Google Reachforce 201

ClearVoice

AUGUST 19, 2019

To accurately capture actionable data, marketers, agencies and businesses of all shapes and sizes have seen the value and ROI in investing in analytics platforms. Although there are many analytics platforms available today, many aren’t necessarily easy to set up and use, or provide accurate data. Click To Tweet.

Marketing Analytics Tools 87

Marketing Analytics Tools Analytics Google Psychographics 87

Convert

FEBRUARY 10, 2022

Read on because we’ve put together a list of eight product page tips that you can use to increase traffic and conversions. For example, Google Analytics will help you track visitors so you know how they are finding you and how long they stay. So, how do you make your product pages stand out? Analyze Your Product Pages.

Traffic 97

Traffic Conversion Product Cross-Selling 97

Hubspot

JUNE 23, 2021

Each day, our analytics platforms help us define who our audience is, measure how well we’re tracking them, and determine what strategies we should take on next. And, if an analytics platform is free or affordable to use, that’s an even bigger bonus to teams in SMBs or startups. Why Facebook is Sunsetting Analytics.

Analytics 98

Analytics Facebook Marketing Analytics Tools Work Management 98

ConvertKit

JANUARY 27, 2021

How to get free traffic to your landing page. So toss aside your self-doubt and put on your business hat, because we’re going to cover how to get free traffic without feeling slimy. How to get free traffic to your landing page. Share tips, ask questions, and promote resources on Facebook. Jump ahead. Image via pianoTV.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

Optinmonster

JANUARY 29, 2024

Recommended Resource: Need to jumpstart your content marketing results? Get more traffic and conversions with our Ultimate Guide to Content Marketing in 2020. Before we get started, you’ll need to have Google Analytics set up on your site. What Are Content Marketing Metrics?

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Biznology

JANUARY 17, 2019

We get it: digital marketing analytics can be by turns annoyingly opaque and jaw-droopingly obvious. The kinds of insights that are going to guide your marketing activities – and improve your bottom line – aren’t always going to be found on the summary page of Google Analytics or your email marketing or social media analytics.

Analytics 116

Analytics Marketing Analytics Tools CTR Click Rate 116

Webbiquity

MAY 9, 2023

It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement. Efficient Resource Allocation: Social media marketing can be time-consuming and resource-intensive. By setting goals, you can prioritize your efforts and manage your budget efficiently.

Social Media 313

Social Media Social Marketing Planning Tips 313

Valasys

FEBRUARY 22, 2024

By leveraging these resources understanding foot traffic no longer needs to be left to chance; it can be a thought out strategy. Importance of MarTech in Driving Foot Traffic MarTech is about blending marketing and technology to enhance how businesses implement their marketing plans.

Traffic 40

Traffic Marketing & Strategy Business Mobile Advertising 40

Optinmonster

MAY 16, 2023

And when it comes to gathering marketing data, Google Analytics is probably the most important tool you will rely on. That being said, if you’re not already using Google Analytics to boost your conversions… you should start right away. Google Analytics Reports help you look at data over a set timeline, and in more depth.

Marketing Analytics Tools 64

Marketing Analytics Tools Analytics Google Template 64

Sage Marketing

JULY 23, 2023

Our comprehensive guide equips B2B tech startups with the knowledge they need to harness the power of GA4 as their default analytics platform. We have compiled a comprehensive guide that covers everything you need to know as a B2B tech startup about the new Google Analytics – GA4. Let’s dive in!

Marketing Analytics Tools 52

Marketing Analytics Tools Startups Analytics Google 52

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? With this in place, Analytics can track and monitor activity.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Brandpoint

JUNE 4, 2020

Liz will be speaking virtually at the SMSS on the topic “Producing Consistent Content with Limited Resources for Small Businesses.” ” She was also so kind as to let us interview her about her session, including tips and tricks for working with limited resources and minimal design background. AKA, most of us!)

Resources 148

Resources Budget Programs Paid Search Agency Advertising Agencies 148

Marketing Insider Group

JULY 21, 2016

As a digital marketer looking either to drive more traffic to your website or increase conversions on landing pages, bounce rate is one of your most important metrics. If you’re looking at Google Analytics and […]. The post 13 Expert Resources on Reducing Bounce Rate appeared first on Marketing Insider Group.

Resources 100

Resources Marketing Analytics Tools Landing Pages Traffic 100

Marketing Insider Group

JANUARY 2, 2024

These are highly specific phrases that may not generate a large amount of overall search traffic, but they attract a more targeted audience that is likely closer to the point of purchase.” SEO efforts in the B2B space extend beyond mere website traffic. Navigating challenges and maximizing opportunities.

SEO 243

SEO B2B Work Management Long Tail Marketing 243

Marketing Insider Group

JANUARY 31, 2023

7 Ways To Review Your Marketing Agency’s Capabilities A successful digital marketing strategy increases lead generation , sales revenue, brand awareness and website traffic. Similarly, a marketing agency’s capabilities will also lack effectiveness if their resources don’t have the capacity to meet your business’s demands.

Advertising Agencies 293

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 293

Webbiquity

APRIL 23, 2024

Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics. Businesses can achieve increased profitability and efficient resource allocation by concentrating on optimizing ROI. One easy method is to figure out average value per lead.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Marketing Insider Group

NOVEMBER 17, 2020

Different resources and tools are necessary to handle both sides. They don’t have leadership buy-in, resources are slim, it’s just words in a document, or it’s not really a cultural foundation. Tools you’ll need to develop content workflows, track audience behaviors, set up campaigns, aggregate analytics, and leverage automation.

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362