Industrial Marketing Today

DECEMBER 1, 2011

It also includes downloadable whitepapers, eBooks, product datasheets, application notes, technical articles, how-to and best practices guides, FAQs, videos, webinars, podcasts, presentation slides, blog posts and content for use in social media. Myth: Our customers are only interested in product specs and datasheets.

SIC 60

SIC Peer-to-peer Buying Cycle Copywriting 60

Industrial Marketing Today

APRIL 3, 2011

Ross Perot that exemplifies this business philosophy: “Business is not just doing deals; business is having great products, doing great engineering, and providing tremendous service to customers. Visibility into complete repair history and analytical tools for spotting trends. Here’s a quote from billionaire industrialist H.

Planning 60

Planning Work Management Marketing Automation Services Marketing Management 60

Industrial Marketing Today

AUGUST 26, 2011

These buyers are not looking to engage, they want complete product specifications. Inbound marketing requires prospects to be actively searching for products and solutions. Engineers usually refer to a list of approved vendors when they need to source industrial products. That is not always the case in the industrial sector.

Inbound Marketing 60

Inbound Marketing Paid Search Agency Companies Ad Frequency 60

Industrial Marketing Today

JULY 16, 2012

For the moment, I am going to set aside analytics and ROI measurements and focus on the real value of content marketing as it relates to industrial sales. They are the specifiers of your product. Read my post, “Manufacturers Need Lead Management to Close the RFQ Gap.”. Design Engineers are the primary target of your content marketing.

Lead Ranking 60

Lead Ranking Lead Scoring Marketing Management Paid Search Agency 60

Industrial Marketing Today

AUGUST 24, 2009

REVISE Our brains have two parts – the left side is analytical and the right side is visual and tends to see the whole picture. Once you have your first draft completed, allow the left side of your brain to take over and start being critical and analytical as you go over your copy.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JUNE 12, 2010

You are not alone, most business purchases, especially industrial products don’t lend themselves to a simple Manufacturer’s Suggested Retail Price (MSRP). This was second only to downloading product data sheets. Have you struggled to answer that question?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

OCTOBER 2, 2010

Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy. According to SirrusDecisions research, the B2B buyer receives 20.3 email campaigns per week, up from 15.4 per week in 2006.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

NOVEMBER 28, 2010

Often these are related to the company’s applications, solutions and/or or product names. Achieving top rankings and maintaining them consistently require constant monitoring of your site analytics, tweaking, keeping up with and adapting to the ever-changing landscape of SEO.

Optimization 60

Optimization SEO Marketing Websites Keywords 60

Industrial Marketing Today

JUNE 29, 2010

Too often, marketers create new educational content based on internal triggers, such as a new product launch or the adoption of a new marketing strategy. Analytics is the new marketing creative! What has been your experience with building a B2B or industrial brand?

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

JULY 8, 2012

Look at your Google Analytics, one quick indicator of a leaky Website is your bounce rate. If you are sophisticated enough with analytics, you can set up conversion tracking within Google Analytics to get a better handle on where the leads are leaking from your Website. In short, you may have a leaky industrial Website.

Marketing Websites 60

Marketing Websites Sales Qualified Leads Lead Ranking Leads 60

Industrial Marketing Today

APRIL 26, 2011

You can also create segments based on behavioral patterns from past emails and Web analytics. Then create specific content based on your product or service lines that are most relevant to each segment. Set up trigger rules for automatic insertion of dynamic content.

Relevance 60

Relevance Marketing Management Marketing Automation Services Lead Ranking 60

Industrial Marketing Today

OCTOBER 26, 2009

The above two web analytics are not mere statistics for your webmaster. Use a free tool like Google’s Keyword Tool to find search terms and long-tail keywords that people are using to search for information related to your products and services. Here you can add a link to your Home page or a product page.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Industrial Marketing Today

AUGUST 24, 2010

You’d arm them with information about your products and how people use them. Install site analytics, the free Google Analytics is a good start. She said, “Treat your website as if you were hiring a six-figure salesperson. If you were going to put them on the street, what would you do?

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60