measurement 
Digital B2B Marketing
NOVEMBER 21, 2013
B2B marketers are undervaluing Twitter’s contribution to their business. That’s hard to believe at a time when many B2B marketers are glomming on to Twitter like it’s the last shiny object opportunity they will ever have (even turning to spamming ), but it’s true. How many leads came from Twitter?
Digital B2B Marketing
OCTOBER 4, 2012
Data is the foundation for analytics. Analytics is the foundation for marketing driven by data and insights. As shown in the chart below, marketers are more satisfied with their performance management than their performance measurement. Each tactical activity is then measured on its own with a distinct set of metrics.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Digital B2B Marketing
JUNE 28, 2011
You Manage What You Measure. This should be a call to ensure you measure your social media activities, and to measure them correctly. One of the challenges of measuring social media ROI is the return comes in many different forms. Where is social in the measurement of clicks, page views or even revenue?
Digital B2B Marketing
FEBRUARY 23, 2012
Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn. Some of the approaches here use Google Analytics or WordPress statistics, the measurement solutions I use here on B2B Digital Marketing.
Digital B2B Marketing
JULY 28, 2011
KMart’s CMO made waves recently by saying TV, and other traditional channels, are easier to measure than social media. Social media proponents responded, defending social media’s measurability and highlight the data social media provides. The problem is, most social media measurement is myopic. Unit of Measurement.
Digital B2B Marketing
JUNE 14, 2011
Your planning is based on your target audience, but you are measuring activity from everyone. Site-side analytics are great for your content, but they don’t provide any site into the content you curate and share. Through Twitter, I’m reaching and sharing content that resonates with people in marketing.
Digital B2B Marketing
JUNE 29, 2011
This is my opinion about the recent IAB , ANA and 4A’s principles for online measurement. The IAB, ANA and 4A’s recently outlined five measurement principles as part of Making Measurement Make Sense. Demographics are a coarse measurement, every channel can do much better.
Expert insights. Personalized for you.
100 
Let's personalize your content