SmartBug Media

NOVEMBER 17, 2020

Whether you’ve been using Marketo for five weeks or five months, it’s likely that you spend a lot of time reporting on your efforts. Luckily, Marketo has a myriad of reporting options that make it easy for you to showcase your team’s success, from email campaigns to landing pages to engagement streams. Marketo Report Types.

Marketo 98

Marketo Landing Pages Privacy Policies Click Rate 98

SmartBug Media

OCTOBER 29, 2020

From email to tradeshows, paid media to public relations, attribution is how you know which channels are performing and which channels are delivering below-average success. According to Marketo , marketing attribution is the process of determining which interactions influence a customer to purchase from your brand.

Marketo 81

Marketo Multi-Touch Attribution Marketing Attribution Multi-Channel 81

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. Those videos are being used to support website landing pages, email marketing, ABM, social media engagement, and more.

Marketo 65

Marketo Lead Ranking Lead Scoring Analytics 65

ViewPoint

MARCH 19, 2018

“But why,” she asked, “do I need to master deep digital analytics? She needs a bigger picture of the marketing return on investment, which is only available by looking deeply into the digital analytics. Of course, marketing analytics is not new and neither is digital analytics. It wasn’t an easy conversation.

Marketing Management 197

Marketing Management Analytics Budget Programs Marketing Automation Services 197

SmartBug Media

APRIL 20, 2021

That’s why the Marketo and Bizible Integration has become a reporting lifesaver in recent years. Here’s all you need to know about the Marketo and Bizible Integration, including how to use it to drive more leads to your site. Why Marketo Engage & Bizible Integration Is Important for Your Marketers. Track Behaviors.

Marketo 85

Marketo Multi-Touch Attribution Touchpoints Marketing Attribution 85

Hubspot

MARCH 3, 2020

Social media is an undeniably powerful marketing tool in 2020. We've seen the stats that back up using social media as a legitimate business practice. And we've seen examples of companies that saw phenomenal ROI after a social media campaign. With social media analytics tools. Price: Free, then $9-$299/mo.

Social Media 99

Social Media Budget Programs Analytics Work Management 99

SmartBug Media

JANUARY 25, 2021

When used right, Marketo can breathe new life into your marketing efforts and shine light on the fastest path to an online traffic explosion. Before Marketo can start banging on all cylinders, you need to know your team’s marketing needs, spot holes in reporting, and establish goals. The downside? If you’re a marketer, you’re busy.

Marketo 98

Marketo Marketing Attribution Touchpoints Lead Ranking 98

SmartBug Media

OCTOBER 15, 2020

But once you’re ready for it, Marketo’s funnel analysis tool can help you score some big wins. The Revenue Cycle Modeler (RCM) is a tool that helps Marketo understand and track your Buyer’s Journey. The Success Path Analyzer is only available in Marketo once the RCM is set up. Photo credit: Marketo). Here’s a quick quiz.

Lead Ranking 76

Lead Ranking Marketo Marketing Qualified Leads Top of Funnel 76

SmartBug Media

MAY 11, 2020

Migrating from another marketing automation tool into Marketo is no different. Here’s a checklist for the planning and packing stage of your Marketo migration. Make a Marketo Migration Chore Chart. By the time the ink is dry on your Marketo contract, people should already have a high-level sense of what’s coming.

Marketo 66

Marketo De-duplication Marketing Automation Services Landing Pages 66

SmartBug Media

APRIL 17, 2020

For newbies, Marketo proves its value right off the bat as an excellent email automation tool. Marketo allows you to manage truly multi-channel marketing experiences across social, web, and digital ads—and sales empowerment tools help your reps build consistent email journeys throughout the customer lifecycle. Sales Insights.

Marketo 66

Marketo SMB Lead Ranking Lead Scoring 66

SmartBug Media

FEBRUARY 12, 2021

If this is you, Marketo Workspaces could be a lifesaver. In this article, I break down what you need to know about Marketo Workspaces, along with how to use them to simplify work for your marketing team and target leads effectively. What are Marketo Workspaces? What are Marketo Workspaces? Smart campaigns. Smart lists.

Marketo 64

Marketo Landing Pages Cross-Selling Marketing Automation Services 64

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. Those videos are being used to support website landing pages, email marketing, ABM, social media engagement, and more.

Marketo 50

Marketo Lead Ranking Lead Scoring Analytics 50

Customer Experience Matrix

APRIL 10, 2014

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. But it''s Acxiom, not Marketo, doing the hard part of matching advertising audiences with identified individuals.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

SmartBug Media

MARCH 10, 2021

Gathering lead lifecycle data in Marketo can be done a few different ways. If you are reporting on lead lifecycle stages as a Marketo user, one of the first steps you will need to take is building a Revenue Cycle Model (RCM). Lead Lifecycle Reports in Marketo. Other Ways to Report on the Lead Lifecycles in Marketo.

Lead Ranking 77

Lead Ranking Marketo Marketing Qualified Leads Sales Qualified Leads 77

ANNUITAS

MARCH 21, 2023

Updated 21 MAR 2023 Adobe Updates Focus on Chat, Event Management and Advanced Analytics Adobe is holding its annual Summit event in Las Vegas this week. Adobe has made significant advancements to its Dynamic Chat capabilities inside Adobe Marketo Engage. Let’s dig in to these new and advanced features. conversations to date.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

SmartBug Media

DECEMBER 29, 2020

If you’re struggling to make the most of your Marketo account, your desire to move to HubSpot can feel even more prevalent—and more desperate. However, some companies are better off staying with Marketo. As far as marketing automation platforms go, Marketo is no slouch. Marketo Might Be. Why Switch? Rebuilding Takes Time.

Marketo 59

Marketo Hubspot Marketing Automation Services Advertising Agencies 59

Valasys

MAY 31, 2019

HG for Marketo has been designed to link directly to the users’ marketing automation platform & to reflect upon the latest technologies being used by the potential & existing customers. Marketo is a long-standing leader in B2B marketing which was acquired by Abode on October 31, 2018.

Marketo 56

Marketo Marketing Automation Services Lead Ranking Marketing Management 56

Marketing Insider Group

DECEMBER 28, 2020

Website Analytics. Every business wants to monitor website analytics. Much of the time, you can use Google Analytics (GA) for this. Some alternatives include: Clicky : Clicky is a simple real-time analytics solution. There are numerous MarTech tools available. They fit broadly within these categories. SharpSpring.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. The platform also offers group or private chat, plus attendee analytics.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

AUGUST 4, 2020

But social media, paid advertising, and influencer marketing can also play important roles. Livestream helps manage webinars end to end, from planning, registration, and automated reminders through production and analytics. A wide variety of content creators have set up their own Crowdcast channels, including Social Media Examiner.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

SmartBug Media

JANUARY 12, 2021

Salesforce and Marketo have a variety of standard reports that allow you to understand how many leads you are generating, the source of your leads, the number of leads in each lifecycle, and more. We will compare Marketo versus Salesforce data to help you understand how to successfully report on marketing's impact. Marketo Data.

Lead Ranking 59

Lead Ranking Marketo Marketing Qualified Leads Sales Qualified Leads 59

Heinz Marketing

MARCH 28, 2024

In the past, I’d assume the answer to that would always be limited to Marketo, Pardot, Hubspot or Eloqua. Not to date myself, but I’ve been using Marketo for close to 15 years. Ease of support and customer service: If you’ve never tried logging a support ticket with Salesforce/Pardot or Marketo – count yourself lucky.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Marketing Automation Work Management 68

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Social media came in at a distant 4th, with only 33% of respondents indicating social media to be effective. Social media came in at a distant 4th, with only 33% of respondents indicating social media to be effective.

Social Media 120

Social Media Budget Programs Media B2B 120

Sprout Social

NOVEMBER 11, 2021

The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes. Q: How do you currently manage incoming leads from social media? Lead management & CRM.

Digital Asset Management 121

Digital Asset Management Social Media Work Management Marketing Management 121

Martech

MARCH 28, 2024

43% found AI tools to be most impactful in marketing, helping with creating content (48%), data analytics and reporting (45%) and learning how to do things (45%). Measured has a new media measurement platform featuring AI and machine learning. 74% say that AI has positively impacted their ability to upsell or cross-sell.

Marketing AI 59

Marketing AI Marketing Management Marketing Analytics Tools Eloqua 59

Adobe Experience Cloud Blog

AUGUST 15, 2018

As marketers, we talk about analytics and lead generation all the time. And how will prescriptive analytics guide lead generation in the coming years? Lead generation is “the process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline,” according to Marketo.

Lead Gen 92

Lead Gen Analytics Leads Lead 92

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics. This platform offers an integration with Google Analytics. Marketo Engage. Competitive analysis.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

Sprout Social

JUNE 28, 2023

Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more. It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. Why use marketing automation?

Marketing Automation Services 110

Marketing Automation Services Marketing Automation Enterprise Management Automation 110

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics. This platform offers an integration with Google Analytics. Marketo Engage. Competitive analysis.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Vidyard

APRIL 19, 2016

Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

Marketo 50

Marketo Bulldog Solutions Marketing Automation Services Advertising Agencies 50

Adobe Experience Cloud Blog

DECEMBER 11, 2018

Having a social media presence is vital in today’s online marketing atmosphere. Social media usage has grown to historical levels: 2.34 billion people use some form of social media, and 77% of Americans have a social media profile. Your social media channels shouldn’t be any different. Build Trust.

Social Media 134

Social Media Advertising Channels Media Urgency Marketing 134

Only B2B

MARCH 13, 2024

By partnering with relevant industry publications and social media groups, you expose your content to a much larger audience actively searching for solutions in your area. Content syndication tools like social media marketing, email campaigns, and analytics platforms all play a role.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Adobe Experience Cloud Blog

JANUARY 4, 2019

The biggest failures small businesses encounter in social media come from not knowing who their customers are, who they’re competing against, which channels to target, and how to engage their audience. If you need more advanced social media competitive analytics, tools like Rival IQ, SproutSocial, Klear, or SEMrush can provide them.

Small Business Marketing 134

Small Business Marketing Social Media Tips Media 134

Scoop.it

OCTOBER 5, 2023

Source: Marketo That’s why you should thoroughly examine the topic before getting to implementation. You can use data and analytics to spot your target accounts and personalize your marketing messages. Leveraging data and analytics Data and analytics play a crucial role in ABM.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Adobe Experience Cloud Blog

FEBRUARY 12, 2018

Did you know that when it comes to tracking your social media metrics, there are millions that you could be analyzing to reach your KPIs? KPIs of course, are the values used by marketing and social media teams to measure the performance of your social media campaigns. How many of your followers inquire about your service?

Social Media 134

Social Media ROI Social Marketing Media 134

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Key Benefits of Social Media Marketing. Social media marketing offers many benefits for both vendors and buyers.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Top Rank Marketing

FEBRUARY 1, 2017

This year, there’s a new player in the benchmark reporting game: The brilliant minds at Marketo. Marketo surveyed over 1,300 marketers, B2B and B2C, to track progress across five different categories. Overall, Marketo reports that 34% of marketers surveyed currently practice ABM. 4: Social Media Ads. 5: Measurement.

Advertising Benchmark 52

Advertising Benchmark Marketo Account Based Marketing Organization 52