Remove multivariate
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4 Ways Marketing Automation Takes the Uncertainty Out of A/B Testing

Marketing Insider Group

Even if you’re doing manual multivariate testing, it is impossible to say how one factor influences another that is not in the same category. Automated A/B testing on the other hand employs machine learning to connect the dots between the correlations of these variants. What facets of your branding and marketing do you A/B test?

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What Is Split Testing? Best Split Testing Tools and Strategies

Optinmonster

While split testing compares two different versions, multivariate testing goes a step further by examining multiple variables simultaneously. Multivariate Testing Test multiple variables and their combinations simultaneously to understand their collective impact on user behavior.

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Top 10 Marketing Automation Software Platforms for 2020

Martech Advisor

Marketing automation software tools are defined as comprehensive platforms that enable marketers to execute, measure, and analyze all marketing efforts efficiently. Let’s take a look at the ten best marketing automation platforms for 2020. What Is a Marketing Automation Tool? Integration.

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Marketing operations and technology shouldn’t ignore the web

Martech

During the past few years, after I transitioned formally and more fully to the marketing operations and technology space, I’ve continued to feel a bit of a misfit. At least through my anecdotal observations, most folks in this community have specialized in marketing automation and adjacent subspecialties, and there is nothing wrong with this.

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15 Key Statistics Designed to Guide Successful B2B Content Marketing Programs

KoMarketing Associates

Video content is likely to remain a very popular form of content, so now is the time to start thinking about how you can incorporate it into your content marketing strategy. Optimizing Marketing Automation. Delivering personalized content could be made easier via marketing automation, as explored here.

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ABM Vendor Guide: Special Features to Deliver ABM Messages

Customer Experience Matrix

As used in this Guide, execution may include direct integration with a delivery system, such as adding a name to a marketing automation campaign, sending a list of cookies and instructions to an ad buying system, or pushing a personalized message to a company Web site.

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5 Ways to Uncover Powerful Website Analytics

Adobe Experience Cloud Blog

Author: Jamie Lewis If you’re not tracking your website analytics, it’s time to step it up. Contrary to more traditional marketing channels, your website and web analytics are direct, specific, and measurable. So what exactly is website analytics? Essentially, you don’t need to use good ol’ faith any longer.