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Three Challenges in Marketing Financial Services to Millennials

SmartBug Media

Over the next decade, financial services marketing challenges will increase significantly. But millennials don’t have the greatest relationship with financial institutions. Consider these stats: 92 percent of millennials don’t trust financial institutions. What should your marketing team do?

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4 Pros and Cons of Migrating from WordPress to the New HubSpot CMS

SmartBug Media

In this article, we’ll look at four pros and four cons of migrating your WordPress website to the new iteration of HubSpot’s content management system, named CMS Hub. Unlike WordPress, which is free and open source, HubSpot is a paid solution for marketing automation and website development.

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What Is Digital Experience Software in 2022?

TrustRadius Marketing

Digital experience software-as-a-service (SaaS) is the fusion of content management systems ( CMS ) and customer relationship management ( CRM ) software into one tool or platform. Monolithic DXP are sometimes also called Legacy DXPs because their core is a legacy CMS, which is an outdated content management system.

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4 Marketing Technologies Every Company Needs to Embrace

Valasys

In this guide, we’ll explore four of the best marketing technologies that every company needs to integrate into their system to thrive in the digital landscape. Automation Platforms Marketing automation platforms and softwares are widely used and trusted in the business industry.

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Are you Spending your Marketing Budget on Innovation or Integration?

xiQ

Content syndication, however, is a game-changer for marketers. xiQ enables syndication and provides a Content Management System (CMS) to incorporate your own collateral, thereby enabling fresh content to be delivered with regular frequency. Intelligent Analytics . xiQ’s analytics go far beyond typical open and click rates.

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How to protect and leverage your single source of truth

Martech

Do you have any of these tools that are (or should be) utilizing assets from your DAM? Also, consider these systems and tools as possible integration candidates: Design software and/or document creation tools Project management software And what about analytics?

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Three ways to organize your martech stack

Martech

For example, your marketing automation platform would likely be used across multiple stages, including “Awareness,” “Consideration” and “Onboard.” Data and analytics tools, as well as internal workflow and collaboration tools, would fall into these categories.