Hubspot

OCTOBER 23, 2013

A few years ago, if you asked me what SEO came down to, I would have said two things: keywords and inbound links. Keywords placed properly in your content boosted your site''s relevancy to a given search, and inbound links from other sites acted as a vote of confidence for your site''s authority on the search topic.

Inbound Marketing 28

Inbound Marketing SEO Correlation Paid Search Agency 28

Moz

JANUARY 28, 2019

E-A-T is becoming more and more important as search evolves and increases the importance of solving for user intent. A site like Wikipedia, for example, has thousands of diverse sites linking to it. These don't have to be Wikipedia-level sites, but they should provide searchers with credible, trustworthy content.

Link Building 51

Link Building Paid Content SEO Lead Scoring 51

seo.co

OCTOBER 5, 2021

In those days, to get the most out of your link, you’d embed at least one keyword into your anchor text. Cite yourself on Wikipedia. Wikipedia is a major authority, and earning a link there could be a major boon for your SEO. Image Source: Wikipedia ). Find and eliminate “bad links” in your profile.

Link Building 98

Link Building SEO Ad Building Wikipedia 98

accelerate agency

SEPTEMBER 1, 2020

That helps you to significantly improve web traffic from searches for your keywords. An Ahrefs study looked at around 112 million keywords. Data compiled by STAT Search Analytics found that around 82% of featured snippets fall into this category. Trying to get the top rankings on SERPs for your keywords is no easy task.

Features 52

Features SERP Long Tail Marketing Wikipedia 52

Valasys

FEBRUARY 5, 2020

Britney Muller, the Senior SEO Scientist at Moz advises targeting “ link-intent keywords ”. She elucidates that leveraging the keyword statistics & keyword facts will give marketers an idea to write impeccable pieces of content around link-intent keywords.

SEO 59

SEO Practices Google Brand Identity 59

WebMarketCentral

JULY 22, 2008

If they are running an AdWords campaign, Google knows which keywords the company thinks are important and how highly the company values each term (through its bids) as well as which keywords are really effective. It will be interesting to see what happens to the Google position of Wikipedia pages once Knol is launched , no?

Google 20

Google Wikipedia Contingency Planning PPC 20

Single Grain

NOVEMBER 27, 2019

BERT is one of the biggest updates that Google has made since RankBrain in 2015 and has proven successful in comprehending the intent of the searcher behind a search query. In this process, Google picks up “entities” from a query and generally uses Wikipedia as a database to find the entities in the query.

Google 87

Google Long Tail Marketing Marketing AI Intent 87

seo.co

FEBRUARY 10, 2022

The SMART criteria is always a good standby here, even though there’s some variability in what “SMART” can actually stand for ( Wikipedia says they stand for specific, measurable, achievable, relevance, and time-bound). Analytics is your tool to find out which of your experiments are working and which ones aren’t. Generating New Ideas.

Paid Content 98

Paid Content ROI Content Marketing Marketing Analytics Tools 98

Circle Studio

AUGUST 4, 2022

Specifically, Google’s core business model is based around providing users with the best possible answer to match their search intent. Properties you don’t control can include Wikipedia, Wikidata, public databases (such as publicly available stock information), and other resources that Google can scrape for facts.

Google 60

Google B2B Business Ideal Customer Profiles 60

Hubspot

OCTOBER 15, 2018

We create great content, but we still don’t seem to rank high in Google for our target keywords.". "So, So, I’ve done my keyword research. For example, one of the ways in which content producers evaluate the performance of content is by looking at keyword rankings within the search engines. Now what?". of all featured snippets.

Lead Ranking 77

Lead Ranking Marketing & Strategy Content Long Tail Marketing 77

Valasys

JULY 15, 2019

As stated by Oli Gardner, Co-founder of Unbounce, in an article: “Your landing pages aren’t Wikipedia. Avoiding Keyword Cannibalization: . Targeting a specific keyword and publishing it on multiple pages is not only detrimental to the overall SEO health of the website but also adversely impacts the LPO. if required. Conclusion.

Landing Pages 56

Landing Pages Optimization Practices Marketing AI 56

seo.co

JANUARY 8, 2022

In the early days of SEO, the best strategy was to use anchor text that exactly matched your target keywords and phrases. However, doing this now is counterproductive, both because keywords are less relevant (thanks to Google’s semantic search updates) and because excessive keyword stuffing can harm your campaign.

Link Building 119

Link Building SEO Webinar Metrics Ad Building 119

Hubspot

DECEMBER 11, 2015

Below I've detailed step-by-step instructions for conducting keyword research, selecting the right content format, and coming up with more strategic content topics and ideas. 1) Conducting Keyword Research. Aside from long tail and short tail keywords , there are four types of keywords you should know about: Brand phrases.

Relevance 28

Relevance Lead Scoring Lead Ranking Buyer Intent 28

seo.co

JUNE 8, 2021

In the early days of SEO, the best strategy was to use anchor text that exactly matched your target keywords and phrases. However, doing this now is counterproductive, both because keywords are less relevant (thanks to Google’s semantic search updates) and because excessive keyword stuffing can harm your campaign.

Link Building 119

Link Building SEO Webinar Metrics Ad Building 119

Brightedge

SEPTEMBER 27, 2022

Optimizing for intent leads to increased performance across the board, whether measured in terms of content engagement, rankings, or conversions. However, many companies adopt a faulty approach when it comes to understanding intent. This post outlines practical steps for understanding and leveraging searcher intent.

Intent 59

Intent SEO Lead Ranking Top of Funnel 59

Directive Agency

MAY 9, 2017

Build single keyword ad groups. I am not referring to “Big Data” or saying that you need to spend 30 hours building “dashboards” Instead, I am advocating for great keyword research to understand the needs of your audience as it pertains to the product or service you provide. Keyword research. Time of day.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Scoop.it

MAY 24, 2022

With good intentions in mind, many bloggers, copywriters, and digital marketers unintentionally take a “quantity over quality” approach to their content strategy. Craft a mini-summary of your post and add your primary keyword for good measure, and you’ll have a description that will draw people to your content marketing.

Top of Funnel 52

Top of Funnel Marketing AI Blogger Content 52

QuanticMind

OCTOBER 25, 2017

Tendency to approach performance-based marketing analytically. The company uses this signal to try to understand shopper and brand intent. Product Display Ads – These are product-level ads that are targeted by keywords but do not allow any custom creative – all images and copy are sourced directly from product details themselves.

Paid Content 40

Paid Content Paid Search Agency Amazon Enterprise Management 40

seo.co

OCTOBER 4, 2020

Optimize your domain with target keywords. Your first job is to optimize your domain name with keywords you intend to target. Including one or more of these keywords in your domain name can be helpful in boosting your search rankings, as you’ll get added relevance for related queries. Domain Optimization.

Lead Scoring 111

Lead Scoring Lead Ranking SEO Google 111