KoMarketing Associates

SEPTEMBER 13, 2018

Require an email address or contact information for big pieces of content, like ebooks and white papers. Vague promises of a great email newsletter in the near future likely aren’t enough for many users to enter in their email address. Ebooks & White Papers. Part of this is making it more exclusive.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

Salesforce Marketing Cloud

DECEMBER 8, 2023

A thoughtful email marketing strategy provides customers with interesting and valuable information to make smarter purchasing decisions. Email marketing helps you drive conversions and revenue by delivering quality information that helps your customers achieve their goals. Don’t let your emails get lost in cyberspace. Let’s dig in.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Trade Press Services

MARCH 11, 2024

Cory Sekine-Pettite: The core business of it hasn’t changed in terms of providing vital information; it’s just how we get it to people and how they consume it that has changed. Davide Savenije: The value of really good information, insights, and journalism and having an engaged, targeted audience hasn’t changed.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Binary Demand

MARCH 26, 2024

Registering for a White Paper is a stronger indicator that a user is in the advanced stages of making a purchase decision. Businesses gain valuable data points that inform the creation of targeted content and personalized communication strategies. In that case, it serves as a robust indicator of purchase intent.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Marketing Insider Group

MARCH 9, 2020

Newsletter subscriptions. White paper or e-book downloads. With today’s analytics programs available on both Google and most social media platforms, you can even identify new market segments to target. You can stretch its value even further by turning it into a how-to video, an in-depth white paper, or even a webinar.

Marketing Budget Creation 268

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 268

Scoop.it

FEBRUARY 22, 2024

Internal newsletters sharing company updates, wins, new hires, and upcoming initiatives keep people in the know and make them feel part of something bigger. We’re talking informational resources such as online courses, training videos, coaching programs — all that good stuff. A killer employee experience is critical.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Marketing Insider Group

JANUARY 27, 2020

Google Analytics: Learn all about your blog or website’s audiences and the actions they take while they’re on your site. MailChimp : Use this helpful tool to send targeted emails and newsletters to various customer segments, as well as serious prospects. June: Take a Good, Hard Look at Your Analytics.

Startups 338

Startups Marketing & Strategy Marketing Strategy Content Marketing 338

The Marketing Blender

DECEMBER 16, 2019

Email is an excellent means of nurturing leads because it allows you to deliver relevant information along the buyer’s journey. Email newsletters also keep existing customers engaged which increases their lifetime value. Or more accurately, providing helpful, informative content when your prospects need it is king. Recent Posts.

Marketing Budget 128

Marketing Budget Trends B2B Marketing Marketing Automation Services 128

markempa

AUGUST 2, 2016

These are the key points of information that sales often wants to know about a lead: Role in the organization. When you’re in the trenches, it’s easy to get caught up in marketing acronyms, data, and analytics. Find content — such as articles, blogs, and white papers — that addresses these issues. Their motivation.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 120

Marketing Craftmanship

MAY 13, 2020

Many companies have abused email to such a great extent — bombarding clients, prospects and referral sources with email blasts, self-serving newsletters and other useless information — that it’s now extremely difficult to get noticed or gain meaningful traction. Direct Communication.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

The Marketing Blender

DECEMBER 16, 2019

Email is an excellent means of nurturing leads because it allows you to deliver relevant information along the buyer’s journey. Email newsletters also keep existing customers engaged which increases their lifetime value. Or more accurately, providing helpful, informative content when your prospects need it is king.

Trends 104

Trends Marketing Budget B2B Marketing Paid Search Agency 104

BOP Design

DECEMBER 11, 2018

A good place to start is with Google Analytics since you can track the majority of traffic to the website, behavior of website visitors, and website form submissions/events. At least several times a month, the sales team gets feedback from a prospect that the white paper was super helpful in choosing the right CPA.

Marketing Strategy 89

Marketing Strategy Marketing & Strategy Content Marketing Marketing Analytics Tools 89

Golden Spiral

APRIL 18, 2019

Healthcare research firms gather valuable data and insights that can inform your product functionality and end user priorities. The American Health Information Management Association (AHIMA) provides knowledge, resources, and tools to advance health information professional practice and standards for the delivery of quality healthcare.

Work Management 102

Work Management Marketing Management Research Organization 102

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

This information can be gathered through existing contact forms, sign-ups for special offers, and newsletters. They also have special needs –– they require information that is technical, addresses “fear of failure” concerns, and is validated by other engineers. First, identify all characteristics of the target customers.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Tiecas

OCTOBER 30, 2023

Tip 6: Using email newsletters to engage with engineers I can just hear you say, “C’Mon Man! Email newsletters are so old school.” Maybe these findings from the 2023 State of Marketing to Engineers will convince you to start or continue to use email newsletters. ” To that, I say, “Hold your horses.”

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Sprout Social

JANUARY 13, 2021

Or it was a combination of newsletter information, social media posts, and word of mouth? It breaks down which social media platform it was, what type of content like a post, video or white paper and how often the customer had to interact before the conversion. First touch attribution model.

Marketing Attribution 97

Marketing Attribution Multi-Touch Attribution Lead Ranking Social Media 97

KoMarketing Associates

MAY 7, 2015

Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard website performance metrics. In this post, we’ll provide a rundown of conversion-oriented opportunities and ideas to consider, based on functionality found in Google Analytics specifically.

Marketing Analytics Tools 120

Marketing Analytics Tools Conversion Marketing Websites B2B 120

KoMarketing Associates

AUGUST 22, 2017

Email Newsletters. Instead of letting visitors leave with product information, white paper, or download (or just leave), cross-reference call to actions for email registration as well. In other words, this B2B marketing VP could consider tweaking their other tactics in an effort to benefit SEO. Buyer Research.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

DealSignal

APRIL 27, 2023

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. ABM intent data is about ABM marrying Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Intent 52

SmartBrief - Marketing

JULY 20, 2023

Reporting and analytic tools take you only so far. SmartBrief is the leading digital publisher of business news and information by industry. Our network of over 250 newsletters reaches approximately 7 million professional subscribers. Then you can make changes. Access our industry media kits for advertising opportunities.

Planning 52

Planning Buyer Personas Budget Programs Marketing Budget Creation 52

Writing on the Web

AUGUST 13, 2014

” Maybe it’s because I’m not an analytical type, I prefer big picture thinking and gut feelings and intuition. But if I had a metric I could look at and be able to tell if my content is working, i.e. having an impact on readers, then maybe I’d become more analytical. Or for e-newsletters?

Content Marketing 100

Content Marketing Planning Content Landing Pages 100

Launch Marketing

JUNE 9, 2021

Google Analytics is the ideal place to collect and review your website metrics. After they find what they’re looking for, give them more information that either supports their interest or helps them gain more insight. Website redesigns can offer their challenges but it’s important to have goals and a strategy.

Marketing Websites 79

Marketing Websites CMS Development Lead Scoring Lead Ranking 79

DealSignal

MAY 6, 2019

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. ABM marries Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms. Follow Michael on Twitter @Michael_R_Levy.

Ideal Customer Profiles 94

Ideal Customer Profiles Account Based Marketing ABM Intent 94

Porch Group Media

JUNE 3, 2021

Adobe Analytics ) 59% of customers say they are more likely to continue curbside pickup after the pandemic. Adobe Analytics ) Many consumers are now exclusively shopping online, even baby boomers who never did before. Adobe Analytics ) 59% of customers say they are more likely to continue curbside pickup after the pandemic.

Multi-Channel 64

Multi-Channel Paid Search Agency Banner Ads Marketing & Strategy 64

Marketing Craftmanship

AUGUST 14, 2015

To make matters worse, business owners often engage ad agencies, PR firms and outside (and internal) marketing “experts” who are always ready to prescribe a long list of tactical solutions (white papers, blogs, newsletters, publicity, social media, direct mail, conferences, advertising, etc.)…all

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning B2B Thought Leadership 100

Content Standard

JULY 9, 2019

We’re looking at you, drip-feed campaigns—the ones that send consumers down the nurture path without sparking genuine conversations or relaying important information. Email Marketing vs. the Newsletter. The email newsletter is an opportunity to speak to your customers and prospects in their space, on their terms.

Email Marketing 106

Email Marketing Practices Personalization Planning 106

Stevens & Tate

AUGUST 29, 2022

However, you should use analytics to diagnose your site’s issues so that you know exactly what’s wrong. You need to know what your UVP is because it will inform all of the content that you create for your website. A UVP helps you stand out from the competition. Keep buyer personas in mind.

Marketing Websites 82

Marketing Websites Buyer Personas Lead Scoring Lead Ranking 82

ClearVoice

AUGUST 29, 2022

If you are in a highly-competitive industry, one of the things that can help you stand out is quality content that’s more engaging and informative than other brands in your niche. Great content considers the exact words people use when they’re looking for educational or informative content. Drives brand awareness.

Marketing Budget Creation 52

Marketing Budget Creation Tips Marketing Attribution Marketing Budget 52

KoMarketing Associates

AUGUST 2, 2016

Some of the key navigational elements to review in visual inspection include: A “Resource Center” Downloadable assets like white papers, research reports, etc. Initiatives requiring registration such as webinars and email newsletters. Google Search Analytics. Multimedia assets.

SEO 120

SEO Content Marketing Planning Work Management 120

Heinz Marketing

MAY 29, 2023

Like analytics, things like that. You know, I mean, the AI platforms are really good at sharpening up, like trimming down, like giving you the information you need and the moment you need it. Matt: I don’t want to say, “Hey, thanks, downloading the white paper. Subscribe to the newsletter. Matt: Awesome.

Ideal Customer Profiles 102

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 102

Content Standard

JULY 11, 2019

Our strategy included several promotional steps: Sending an email blast to newsletter subscribers. In addition, it was important to consider what value we could offer beyond the information in the webinar to encourage more viewers. Developing a series of posts on social media channels. A few options were offered.

Webinar Metrics 64

Webinar Metrics Paid Content Brand Identity Branding 64

Exo B2B

NOVEMBER 4, 2019

If we do not know our subject and to whom it is addressed, the content generated and pushed will not be relevant, will miss its target and sometimes, will even be impertinent … Any content published, including on social networks, blogs, white papers, newsletters, etc., A good blog post takes hours if not days of research.

Relevance 45

Relevance Marketing AI Content Marketing Allocation 45

Content Standard

DECEMBER 18, 2017

Who of us doesn’t support a branded blog that offers participants a way to sign up for a newsletter or to request more information? What marketer hasn’t happily exported and counted the number of weekly leads they’ve generated from a gated white paper? They have a newsletter for customers, sure.

Loyalty 101

Loyalty Lead Scoring Lead Ranking Brand Identity 101

Martech

MAY 25, 2022

It even connects to your CRM and your analytics dashboard. The human brain processes an enormous amount of information—most of which occurs below the level of consciousness. Get the daily newsletter digital marketers rely on. Imagine a scenario where your initial goal was to capture leads via chat online. Processing.Please wait.

Optimization 105

Optimization Trigger Marketing Email Marketing Video Marketing 105

Vision Edge Marketing

NOVEMBER 12, 2013

That’s truer today than ever before, because customers have more choices, more control, more ways to connect, and more access information. The purpose of content marketing is to deliver high-quality, relevant, and valuable information to prospects and customers in the right channel at the right time to drive profitable customer action.

Marketing Management 100

Marketing Management Ideal Customer Profiles Paid Search Agency Advertising Agencies 100

Stevens & Tate

AUGUST 29, 2022

However, you should use analytics to diagnose your site’s issues so that you know exactly what’s wrong. You need to know what your UVP is because it will inform all of the content that you create for your website. A UVP helps you stand out from the competition. Keep buyer personas in mind.

Marketing Websites 52

Marketing Websites Buyer Personas Lead Scoring Lead Ranking 52

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? It is better to have a real conversation, being able to question and to listen to your potential customer using the previously gathered information.&#. What exactly is “Web 3.0?&#

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100