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How to organize your B2B growth marketing team

MKT1

Back in August, I tweeted one of my deepest, darkest marketing secrets, I hadn’t yet developed definitive definitions of growth marketing and demand generation. I included growth marketing, but knew I could provide more clarity on this part of the marketing org. 8 months later, and I’m ready.

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How to Maximize ROI with Email Marketing for B2B

Webbiquity

When we talk about the final value, it’s the amount of revenue that your marketing effort generates, which can be readily determined from point-of-sale data or your accounting system. Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics.

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How to Deliver a Great B2B Sales Experience

Webbiquity

Now, apply data analytics. For instance, some LinkedIn Premium plans provide valuable analytics that can be utilized to refine and optimize B2B sales strategies. They show patterns, such which sales scripts get the most engagement or which email templates generate responses.

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Intro to the MKT1 Method: A crash course in B2B startup marketing

MKT1

Principle 3: Balance (and combine) fuel and engine Mistake: Fuel & engine not working together Many marketing teams operate in silos. Oddly, this can even happen with a team of just 1 marketer. That marketer comes in with a specialty, be it product marketing, content marketing or growth marketing and leans heavily into that thing.

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Avnita ??Gulati: Why Building Your Own Marketing Methodology Sets You Up for Success

Oktopost

Not only that—Avnita has created a GTM rollout template from her experience that she can then apply over and over and shares it live on the show! Hot Topics of this Episode: Account-based marketing: how to apply it properly with buy-in from the whole team.

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The 11 Best ClickFunnels Alternatives & Competitors in 2020

Hubspot

Pre-designed templates. There are several landing page templates available to get you started, as well. Not as large a library of templates as other alternatives. Leadpages is a strong contender in the marketing technology world, and it's an especially popular landing page builder. Lack of robust native analytics reports.

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The (marketing) funnel isn’t dead

MKT1

An inventory of marketing activities and messages mapped to your funnel in your spreadsheet or project management tool (like Asana)-- you can create these for various ICPs as well. A full-funnel report in an analytics tool or a spreadsheet. Connecting web traffic to your funnel is essential. Register here. Plus other top secret stuff!