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JANUARY 16, 2013 How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns
Your organic keywords obtained from your analytics program. Mid-managers are more into specific features or benefits (efficiency, cost-savings, and productivity). Related Posts: Lead Nurturing How Labels works in Google Adwords; benefits of the new feature NuSpark Search. So you really have to plan for your keyword strategy. Google’s keyword research tool. Awareness. Ideas.
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APRIL 28, 2012 Stop the Insanity; A View on Social Media ROI for Lead Generation
Google Analytics has a new feature that can credit attribution. For more information on assisted conversions and analytics, I offer you this link to Google’s explanation. Now back to analytics and getting ready to measure social media ROI for lead generation. I’m a former Media Director at an ad agency. For years I planned and implemented media strategies for a multitude of clients. I still do when my clients ask me; radio, television, print, outdoor, etc. So let’s remove salaries and time fees from any social media ROI calculation. Conferences? Hard to say.
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DECEMBER 30, 2012 2013 New Year’s Resolutions for the B2B Marketing Department
Go through each campaign, and take advantage of the following- the integration of analytics website metrics with Adwords, Sitelinks, automated bidding rules, keyword insights, etc. Many new features in Adwords as well as Bing. I recently did a blog post on social media measurement and analytics. Analytics. Planning. Search Engine Optimization. Conversion Architecture.
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NUSPARK A Primer on Website Visitor ID and Smart Form Technology for Lead Generation
| SUNDAY, DECEMBER 18, 2011
packages do this all the time to measure website performance. I like the search engine and search phrase features
. DemandBase integrates with Analytics
packages and Salesforce as well, allowing you to track website activity of classifications of companies. There’s a technology available that identifies company and prospect visitors to your websites, landing pages, and forms. There are two classifications of this type of technology: Website ID: Tracking which firms or IP addresses visit your site. Sales people can be alerted immediately when activity occurs. MORE >>
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