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Google Analytics- Calculated Metrics for Lead Generation Websites

NuSpark

Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before. I love the new feature and allows so much more reporting opportunity. Make note.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. The best way to learn is to try new features yourself; which is what I did with my WordPress website. Proper conversion rate optimization requires testing of landing pages. For this exercise I tested landing page headlines.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. The best way to learn is to try new features yourself; which is what I did with my WordPress website. Proper conversion rate optimization requires testing of landing pages. For this exercise I tested landing page headlines.

How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

NuSpark

Your organic keywords obtained from your analytics program. Mid-managers are more into specific features or benefits (efficiency, cost-savings, and productivity). Related Posts: Lead Nurturing How Labels works in Google Adwords; benefits of the new feature NuSpark Search. So you really have to plan for your keyword strategy. Google’s keyword research tool. Awareness. Research.

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B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. those resources in which they're featured. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. B2B Marketing. Look for.

2013 New Year’s Resolutions for the B2B Marketing Department

NuSpark

Go through each campaign, and take advantage of the following- the integration of analytics website metrics with Adwords, Sitelinks, automated bidding rules, keyword insights, etc. Many new features in Adwords as well as Bing. I recently did a blog post on social media measurement and analytics. Analytics. Planning. Search Engine Optimization. Paid Search-Pay-per-Click.

Stop the Insanity; A View on Social Media ROI for Lead Generation

NuSpark

Google Analytics has a new feature that can credit attribution. For more information on assisted conversions and analytics, I offer you this link to Google’s explanation. Now back to analytics and getting ready to measure social media ROI for lead generation. I’m a former Media Director at an ad agency. For years I planned and implemented media strategies for a multitude of clients. I still do when my clients ask me; radio, television, print, outdoor, etc. So let’s remove salaries and time fees from any social media ROI calculation. Conferences? Hard to say.

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Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing.

NuSpark

The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions. Google continues to add features and options to its search and display advertising platform with the goal to continually help its advertisers generate leads and produce efficient conversions. It’s my job to stay abreast of these new features and recommend to clients where appropriate. Here’s a couple to consider (promise to explain easily!) FYI: Click Images to Enlarge! Call Metrics (or can be called Call Tracking). Get it?

Types of Website and Landing Page Conversions you can Track with Google Adwords

NuSpark

A newer feature, once set up this will show you how many people used the advertised number for longer than whatever duration you consider appropriate. Related Posts: An Overview of Google Analytics Goals & Conversion… A Social Media Measurement Dashboard; One Approach Two Google Adwords features worth testing for lead… Buying Online Display; Click-through Rate & Conversion… Custom Reports: Measuring Lead Generation Conversions with… Advertising Conversion Tactics Hard Numbers-. Converted Clicks. Total Conversions. Call Conversions.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. those resources in which they're featured. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. B2B Marketing. Look for.

How to Do a Landing Page A/B Test and Measure Results

NuSpark

To conduct an A/B Test, a business must first develop alternative versions of a landing page, which feature differing copy, images and design on key components of the page. Related Posts: Conversion Rate Optimization Conversion Services Landing Pages Conversion Optimization; Landing Page Optimization Book,… Implementing a Content Experiment from Google Analytics with. If you have not implemented an A/B Testing program for your landing pages you may be missing out on a valuable opportunity to for conversion rate optimization. A/B Testing Basics. Landing Page Components.

How to Assess Your B2B Website to Increase Lead Conversions

NuSpark

You’ll see many of these promotions featured in pop-up boxes (as they can be tested for lead capture). The cart-to-purchase process is something us conversion optimizers look at carefully with a fine tooth comb via analytics. For B2B this includes: Google Analytics Insights : a look at the key performance indicators (KPI) for website traffic. Newsletters. Offers. Quotes.

Account-Based Marketing Ad Targeting: Cookie or IP-Address?

NuSpark

The ad may feature a call to action to send for samples of products or it can include a request for a phone call appointment. They are combined with other sales enablement tools that use predictive analytics to target the people with the power and authority to purchase the product or service. It is made possible through predictive analytic software and related automated technologies that can store the most important information necessary for successful sales. Account-based marketing, also known as ABM, is a strategy to target the individuals who will buy your products.

The 29 Best Web Analytics Tools

Webbiquity

Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. But web analytics tools ideally provide marketers with actionable information. 1) Google Analytics. Pricing: free.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. those resources in which they're featured. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. B2B Marketing. Look for.

VEST Report: Analytics Tops List of Upgraded Marketing Automation Features

Customer Experience Matrix

But when I looked at the most common items (those which had been upgraded by three or more vendors), it immediately became clear that changes related to analytics were heavily represented. In fact, if you count lead scoring and content testing as part of analytics, seven of the dozen items fell into that category. But I can’t repeat that for the mid-year release. Who knew?

5 Twitter Analytics Features You Might Not Know About (But Should)

Hubspot

The good news is you've got a great tool at your disposal: Twitter's free analytics. Not sure which Twitter analytics features you should be using? 4) Check analytics on your mobile phone. We'll be sure to keep the dashboards actionable, easy-to-use, and up-to-date with new, helpful features. Social Media Analytics DailyWho follows you?

9 Ways B2B Analytics Can Optimize Marketing Strategies

bizible

Attempting B2B marketing optimizations without accurate analytics is like flying blind. But which B2B analytics platforms are best equipped for certain types of measurement? We’ll discuss nine methods that B2B analytics can be used to optimize marketing strategies. B2B ANALYTICS 01 -- Use lead scores to trigger marketing activities and workflows. Why not?

The Top 10 Free Content Analytics Tools

Contently

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. Bit.ly.

Which B2B Marketing Automation Features Actually Get Used? Here's Some Data.

Customer Experience Matrix

I’ve been writing a paper on the stages that marketers go through when deploying their marketing automation systems, the basic point being it’s important not to stop with just one feature. That much is indisputable, but the next question seemed to call for some empirical data: which features are used most often? Here’s where things got interesting. Research from 1,396 B2B marketers.

B2B Analytics: Accessing And Using Advanced B2B Marketing Metrics

bizible

We get to test new product features each month and it’s like being the test driver for every new Ferrari model. How do we gather, analyze and implement improvements based on B2B analytics in marketing? In this post we describe ways we use our multi-touch attribution product to manage performance, gather B2B analytics, and improve the customer journey. Marketing Analytics

VEST Report: Competition in B2B Marketing Automation Isn't About Features

Customer Experience Matrix

The VEST entries showed very little change in the features reported by the various vendors since the last report. This isn't bad: it's simply that the standard features are now widely understood and vendors have had time to add them. Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31.

Five Hootsuite Features And Their Benefits

Sales Prospecting Perspectives

So how would I recommend using Hootsuite and what are some of the key features to use? Below I’ve listed five of my favorite features of Hootsuite with a little description of each. The latest feature that allowed auto scheduling was even more brilliant than the Hootlet release itself. This is a great social prospecting and nurturing featuring that will keep you and your sales team abreast of what is being talked about right now. Teams and Organizations – For larger companies the teams and organization feature will be one of your favorite.

Datorama Applies Machine Intelligence to Speed Marketing Analytics

Customer Experience Matrix

At first glance, you’d think Datorama is definitely not a CDP: it positions itself as a “marketing analytics platform” and makes clear that its primary clients are agencies, publishers, and corporate marketers who want to measure advertising performance. And it integrates with advertising and Web analytics data on one hand and social listening, marketing automation, and CRM on the other. So while Datorama wasn’t built to be a CDP – because unified customer profiles are the core CDP feature – it may be evolving towards one. Datorama is one of them.

The Top 5 YouTube Analytics Every Marketer Should Know

Act-On

OK, so you’re tracking the effectiveness of your website via Google Analytics or some of the excellent enterprise analytics solutions. But did you know that YouTube, which is part of Google, has an incredible analytics offering as well? In fact, YouTube Analytics probably gives users more ways to slice and dice their data than any video platform ever has.

3 Features Content Marketing Technology Needs to Provide

It's All About Revenue

Here are 3 key features a content marketing technology tool needs to provide: 1. A key feature of a content marketing system that is often undervalued is an integrated editorial calendar. Analytics. Content marketing analytics ensure that marketers are able to pinpoint key bottlenecks in the content flow and analyze what types of content drive revenue, loyalty, and advocacy.

12 Excel Formulas, Features & Keyboard Shortcuts Everyone Should Know

Hubspot

Excel's Auto Fill feature is designed to minimize the work required on your end by making it easy to repeat values you've already input. Marketing Data Analytics Daily Weekly CanonicalEver find yourself elbows deep in an Excel worksheet with seemingly no end in sight? Truth be told, there probably is. you just don't know it yet. Excel can be tricky that way. Crunched for time?

5 Overlooked Features of Your Facebook Marketing Strategy

Content Standard

You find yourself obsessively refreshing your analytics, hoping the strategy you put in place will begin yielding meaningful results, but you know it won’t without making a change. These five overlooked features will breathe life into your 2017 Facebook marketing. This feature has a bit of a caveat in terms of classifying it as an overlooked feature. Facebook Live.

How CMOs Can Monetize With Real-Time Integrated Data (featuring Ann Sung Ruckstuhl, CMO of SOASTA)

Crimson Marketing

So says Ann Sung Ruckstuhl, CMO of performance analytics leader SOASTA. Ann says you “start with tagging (your) website in javascript,” citing the surprisingly low 1% that she says Google Analytics uses as a traffic sample size. SOASTA is the leader in performance analytics. She offers her prioritization of the three key aspects of a good marketing information system.

10 case studies show how web analytics prove ROI

Biznology

Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. This might sound intimidating to some, but the reason why companies do web analytics is simple: to find insights that help make better business decisions. Who does it well? Like this post?

5 Overlooked Features of Your LinkedIn Marketing Strategy

Content Standard

Here are five of the most overlooked features of your LinkedIn marketing strategy—plus a few tricks to jump-start your efforts. Marketers can use LinkedIn’s built-in analytics to get a better feel for who is viewing and engaging with your content. The post 5 Overlooked Features of Your LinkedIn Marketing Strategy appeared first on The Content Standard by Skyword.

18 (of the) Best Web Analytics Guides of 2011

Webbiquity

When it comes to questions like which web metrics are most important, how to scrutinize Google Analytics reports for actionable data, how to create custom reports or evaluate social media ROI, and how to improve SEO, reduce bounce rates or measure YouTube success, these 18 articles and posts on using web analytics to improve marketing performance offer invaluable assistance.

How to Leverage Baidu Analytics to Grow Your Digital Presence in China

KoMarketing Associates

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics). Baidu Analytics is a free tool for tracking and reporting traffic data of users visiting your site.

Analytics CEO makes a passionate case against marketing attribution

chiefmartech

Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). Were you instead looking for medium-specific optimization through behavioral, cookie-based analytics and testing? Digital analytics may then be what you need. A BLACK HOLE. Not at all.

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57 Basic Marketing Analytics Terms Everyone Should Know

Hubspot

Never mind when you start using several different analytics platforms, you''ll find different terms for the same metric. So, we decided to put together a handy glossary of the most common marketing analytics terms you''ll find in your analytics software. All people using your Google Analytics account can review annotations at any time. Analytics Daily Weekly

Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool

Vertical Response

Google Analytics is one powerful — and free — website analysis tool that can help you better understand your current and potential customers. It’s easy to see why Google Analytics is one of the most popular website analysis tools — it’s easy to use. Google Analytics needs some help from you in order to know what site to track and how to collect data.

11 Lesser-Known LinkedIn Features You Should Be Using

Hubspot

I tapped into the knowledge of LinkedIn expert Wayne Breitbarth , who shared a few tips on the following features that you should be utilizing. Like most social platforms, LinkedIn is constantly evolving and adding features to help you get the most out of connecting with others, typically for professional reasons. With this tool, there are basic and premium features.

Twitter’s New Analytics: What You Need to Know

Vertical Response

Twitter Analytics is now offering users more tools than ever before to manage, organize and analyze their tweets and followers. Their latest feature release, Audience Insights, is designed to help users understand the demographics on Twitter as a whole as well as their own followers. The post Twitter’s New Analytics: What You Need to Know appeared first on VerticalResponse Blog.

How To Adopt ABM Predictive Analytics at Your B2B Organization

bizible

Predictive ABM analytics take a typical ABM strategy a step further. Organizations across the globe are counting the cost and realizing the high ROI of predictive analytics, and account-based marketers are no exception. As there are stages to most every strategy adoption process, there are steps to adopting ABM predictive analytics as well. x ] Martech Foundation.