| | | NuSpark | |  Analytics + Features | 7 articles |
| Page 1 of 1 | Previous | Next | | | NUSPARK JULY 30, 2011 Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing. The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions. Google continues to add features and options to its search and display advertising platform with the goal to continually help its advertisers generate leads and produce efficient conversions. It’s my job to stay abreast of these new features and recommend to clients where appropriate. Here’s a couple to consider (promise to explain easily!) FYI: Click Images to Enlarge! Call Metrics (or can be called Call Tracking). Get it? | | | | | |
| | | NUSPARK JANUARY 16, 2013  How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns Your organic keywords obtained from your analytics program. Mid-managers are more into specific features or benefits (efficiency, cost-savings, and productivity). Related Posts: Lead Nurturing How Labels works in Google Adwords; benefits of the new feature NuSpark Search. So you really have to plan for your keyword strategy. Google’s keyword research tool. Awareness. Ideas. | NUSPARK APRIL 28, 2012 Stop the Insanity; A View on Social Media ROI for Lead Generation Google Analytics has a new feature that can credit attribution. For more information on assisted conversions and analytics, I offer you this link to Google’s explanation. Now back to analytics and getting ready to measure social media ROI for lead generation. I’m a former Media Director at an ad agency. For years I planned and implemented media strategies for a multitude of clients. I still do when my clients ask me; radio, television, print, outdoor, etc. So let’s remove salaries and time fees from any social media ROI calculation. Conferences? Hard to say. | NUSPARK DECEMBER 30, 2012  2013 New Year’s Resolutions for the B2B Marketing Department Go through each campaign, and take advantage of the following- the integration of analytics website metrics with Adwords, Sitelinks, automated bidding rules, keyword insights, etc. Many new features in Adwords as well as Bing. I recently did a blog post on social media measurement and analytics. Analytics. Planning. Search Engine Optimization. Conversion Architecture. | | | | | | | |
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NUSPARK | SUNDAY, DECEMBER 18, 2011  A Primer on Website Visitor ID and Smart Form Technology for Lead Generation
Analytics packages do this all the time to measure website performance. I like the search engine and search phrase features. DemandBase integrates with Analytics packages and Salesforce as well, allowing you to track website activity of classifications of companies. There’s a technology available that identifies company and prospect visitors to your websites, landing pages, and forms. There are two classifications of this type of technology: Website ID: Tracking which firms or IP addresses visit your site. Sales people can be alerted immediately when activity occurs. MORE >>
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