Navigate the Channel

JULY 17, 2023

In today’s digital age, social media has become an indispensable tool for businesses to reach and engage with their target audience. Facebook, being one of the most popular social media platforms, offers a powerful analytics tool called Facebook Insights. Facebook Insights enables data-driven decision making.

Allocation 65

Allocation Facebook Cost Per Click Product 65

ClickZ

NOVEMBER 19, 2020

Increasing content personalization, adjusting ad spend, and implementing chat bots can all be effective ways companies can test different hypothesis. From predictive analytics, to online conversations, there are incredible amounts of insights ripe for analysis. Here are a few examples: AI and predictive analytics.

Marketing AI 144

Marketing AI Marketing Strategy Marketing & Strategy Paid Search Agency 144

Sprout Social

NOVEMBER 30, 2021

It’s important for businesses to keep up with the latest ecommerce trends because consumer behavior is constantly evolving. Let’s take a look at the top ecommerce trends you need to prepare for in 2022. Types of ecommerce trends to watch for. Social commerce trends. AR commerce trends. Social commerce.

eCommerce 144

eCommerce Trends Social Media Amazon 144

RebelMouse

SEPTEMBER 8, 2022

Chartbeat’s real-time content analytics, historical dashboards, and optimization tools help the world’s leading media organizations understand, measure, and build business value from their content. Facebook Instant Article Traffic Has Declined in Recent Months. This article was originally posted on the Chartbeat blog.

Traffic 89

Traffic Facebook Privacy Custom Publishing 89

Marketing Insider Group

AUGUST 11, 2023

Competitor Analysis: Observing competitors’ social media activities can provide insights into market trends and uncover areas of opportunity. From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success.

Social Networks 179

Social Networks Business Work Management Social Media 179

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. We’ve got something different.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Outgrow

MAY 21, 2021

16 Unbelievably Useful E-commerce Marketing Tools You Need ASAP! It can also get confusing to identify which e-commerce marketing tools might be useful. This time, we’ll be noting the most feature-packed e-commerce marketing tools. But let’s clear up a few basics about these digital marketing tools first. 1. Outgrow.

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139

Sprout Social

JANUARY 10, 2019

Instagram used to be a black hole in terms of third-party marketing tools. From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. Zeroing in on the right Instagram analytics tools can be tricky, though. Tools come and go. Sprout Social.

Analytics 110

Analytics Tools Paid Search Agency Paid Social Agency 110

Martech

APRIL 19, 2024

As a result, testing budgets can be allocated across multiple markets to maximize learnings for further market expansion. Targeted advertising on Facebook, Instagram or Connected TV, along with digital signage near office complexes, could capture the attention of this demographic, emphasizing quick service and premium blends.

Advertisements 112

Advertisements Advertising Allocation Planning 112

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. But there are a lot of tools to choose from today, and they’re all very tempting. Content analytics tools. Customer analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Metadata

JANUARY 22, 2024

According to Suzanne Kagan , VP of Marketing at Anyword , this level of performance improvement is actually possible if you pair artificial intelligence (AI) with predictive analytics. Log into LinkedIn or go to Google Trends and you’ll immediately see that everyone—marketers included—are pumped about AI. Prefer video?

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Ads 52

The Lead Agency

FEBRUARY 8, 2023

B2B Marketing Trends 2023 B2B marketing has undergone a significant transformation in recent years, and it’s only going to continue in 2023. Trend 1: The Rise of AI and Automation in B2B Marketing The integration of AI in B2B marketing is enhancing the industry with powerful capabilities.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Sprout Social

JANUARY 27, 2021

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.

Youtube 142

Youtube Analytics Video Marketing Optimization 142

Outgrow

MAY 20, 2020

9 Must-Have Conversion Rate Optimization Tools In 2020. Ever thought of conversion rate optimization tools? Study shows that using correct targeting and testing methods and tools can boost conversion rates up to 300%. 9 Tools To Increase Your Website Conversion Rate.

Conversion Rate 105

Conversion Rate Budget Programs Optimization Conversion 105

Anyword

MARCH 23, 2022

There are plenty of tools out there that help you measure how well your copywriting performs after it’s been published. Even experienced marketing copywriters who have put plenty of content through the analytics grinder would love to have insights into their content’s effectiveness before they hit “Publish.”

Copywriting 90

Copywriting Cost Per Click Tools Keywords 90

Webbiquity

FEBRUARY 21, 2023

According to Google Trends, average monthly searches related to influencer marketing have increased 6X since early 2016. The efforts were productive, but difficult to measure and scale without dedicated tools, much less optimize. That’s why when I started developing the BuzzGuru analytical platform. billion in 2016 to $16.4

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Adobe Experience Cloud Blog

JULY 13, 2018

Here are five trends and how to take advantage of them to move to the front of the pack: 1. Employ such tools as Optimizely, along with data you already have, to gain valuable customer insights and use them to quickly create different personalized homepage experiences for your customers. Predictive Analytics.

Marketing AI 113

Marketing AI Ideal Customer Profiles Trends Paid Search Agency 113

ClearVoice

MARCH 26, 2024

Analytics Tools for Tracking Performance Since the entire goal of KPIs is to track measurable data, analytics tools are necessary. The most common tools include: Google Analytics: It’s the gold standard for tracking metrics. Moz Pro: Moz Pro focuses on search performance.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Stevens & Tate

FEBRUARY 16, 2024

Facebook : With its diverse user base, Facebook’s algorithm promotes a variety of content types, from videos and images to in-depth articles, to engage a broad audience. Additionally, embracing visual content optimization, active user engagement, strategic linking, and analytics will further enhance your strategy.

Social Media 98

Social Media SEO Optimization Media 98

Unbounce

MAY 16, 2023

There are countless channels: Twitter, Facebook, Instagram, Snapchat, TikTok, LinkedIn, just to name a few. What are the best AI social media tools? In the simplest terms, social media AI refers to tools that can simulate human intelligence to automate and optimize aspects of social media marketing. Identify new trends.

Marketing AI 52

Marketing AI Social Media Tools Media 52

Sana Commerce

MAY 19, 2022

E-commerce analytics can feel overwhelming, but they’re one of the most concrete ways to track your business’s successes and growth. Without the information provided by analytics, businesses wouldn’t be able to make informed decisions. Understanding analytics doesn’t have to be difficult once you know what to look for.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

The Lead Agency

AUGUST 20, 2020

Source: [link] Looking to 2021, we need to consider all of the above trends and the ever-evolving nature of the B2B marketing and digital marketing landscapes. However, while in previous years these trends may have been more predictable, there’s no ignoring the impact of COVID-19. Most of these changes appear to start with digital.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Go Beyond SEO

MARCH 13, 2024

In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence. Social Media for Manufacturers Key Takeaways Social media is a crucial tool for manufacturers to boost their brand and connect with their target audience.

Social Media 78

Social Media Media Brand Identity Branding 78

Top Rank Marketing

DECEMBER 20, 2023

Then, compare it to what you find in SEO tools, and include both in your next content piece. X/Twitter is only 15-20 minutes, and Facebook is 5-6 hours. Try it out yourself and then check the referral traffic in your particular analytics tool. Research keyword trends and topics. Larry Kim , CEO at Customers.AI

Paid Content 114

Paid Content Search Marketing Promotion Advertising Agencies 114

Valasys

DECEMBER 2, 2022

The way you manage your personal Facebook account differs greatly from how you manage your corporate account. You publish content that you think your followers will find interesting on a Facebook business page (and maybe a group) that you have created specifically for that purpose. that users are more likely to interact with.

Facebook 40

Facebook Best Practices Business Custom Publishing 40

SocialPilot

JANUARY 21, 2024

As you can see in this example from SocialPilot’s Facebook page, click through to read a blog post. Use social media reporting tools to analyze and track the social media posts that lead to the top engagement rates and type of interaction you’re most interested in cultivating. Brand awareness is valuable in itself.

Social Media 119

Social Media Examples Media Urgency Marketing 119

Hubspot

AUGUST 22, 2019

Between YouTube, Facebook, and Instagram, there's no shortage when it comes to tools for broadcasting your live videos. But Facebook has undoubtedly taken the lead, with Facebook Live being the top choice for 59.6% As a result, we decided to test out something else -- pre-recorded videos on YouTube.

Youtube 75

Youtube Hubspot Facebook Broadcasting 75

Valasys

JANUARY 5, 2023

Using AI-powered marketing tools has become a vital component of any B2B company strategy. It’s critical to focus on what you want your AI marketing tool to do, so let’s begin by defining what artificial intelligence is particularly beneficial for and what it can do for your firm. What Are AI Marketing Tools?

Marketing AI 40

Marketing AI Budget Programs Enterprise Management Marketing Management 40

SocialPilot

DECEMBER 6, 2023

The Facebook Algorithm Facebook is the leading social media platform, with over 2.9 With that number, Facebook is a crucially important platform for brands and marketers to win the algorithm and reach a wider audience. You can find more tips on the Facebook algorithms change blog. billion users worldwide.

Social Media 83

Social Media Paid Content Media Lead Ranking 83

Content Standard

OCTOBER 16, 2018

I sat down with Ryan Mei, an insights manager who formerly worked on the video growth analytics team at BuzzFeed and the analytics and insights team at Red Bull Media House, to better understand which social media metrics are key when creating video for distributed platforms, particularly YouTube and Facebook. The sweet spot?

Distribution 99

Distribution Youtube Facebook Video Marketing 99

Convince & Convert

DECEMBER 13, 2023

Or maybe your initial thoughts lack that ‘ je ne sais quois’ that ends up pushing your content to the top of the Trending Topics feed on Twitter or Instagram’s Explore pages. You can also use customer experience management tools to get feedback from your audience and build around what they like.

Social Media 153

Social Media Video Marketing Media Eye-Tracking 153

ClearVoice

JANUARY 8, 2024

Adjust strategies in response to emerging trends and shifts in consumer behavior. That’s where key performance indicators (KPIs) and analytics tools come in. Use analytics and reporting tools To more accurately evaluate marketing performance via KPIs, you’ll need analytics and reporting tools.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

Valasys

FEBRUARY 20, 2023

For instance, Facebook alone has almost 3 billion monthly active users. Firms should rely on social media management tools to monitor, listen, analyze, and engage with all social networks and can also improve their bottom line. It is also well known for being a fully integrated tool with excellent social listening capabilities.

Social Media 40

Social Media Paid Content Budget Programs Enterprise Management 40

Sprout Social

APRIL 10, 2017

Let’s be honest here–Facebook isn’t slowing down. billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. Your Facebook marketing strategy has to be unique. There’s an ocean of potential customers you can reach on Facebook. Looking to get more out of your Facebook marketing?

Facebook 111

Facebook Marketing Strategy Marketing & Strategy Planning 111

Sprout Social

AUGUST 1, 2019

Reporting and analytics are key to any social strategy. Of all the social networks, Facebook arguably gives you the most amount of data to work with. Our easy-to-use Facebook reports contain a wealth of information and will help you shape your social media presence. Facebook Competitor Report. Facebook Activity Overview.

Facebook 80

Facebook Impressions Advertising Benchmark Ideal Customer Profiles 80

Optinmonster

NOVEMBER 7, 2023

In Google Analytics, for instance, it’s labeled as “ecommerce conversion rate,” which has become the standard term for this measurement. It’s crucial to note that these figures are averages and can fluctuate based on many factors, including market trends, seasonal campaigns, and changes in consumer behavior.

Conversion Rate 72

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 72

SocialPilot

FEBRUARY 26, 2024

“Artificial intelligence is not a substitute for human intelligence; it is a tool to amplify human creativity and ingenuity.” – Fei-Fei Li , Co-Director of the Stanford Institute for Human-Centered Artificial Intelligence. But there’s more to AI marketing than just the strategies and the tools. Wouldn’t it be great?

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72