KoMarketing Associates

JANUARY 26, 2017

Session : Mastering Web Analytics to Drive Business Growth. From content analysis to A/B testing and marketing psychology, each speaker will be delivering 10 minutes of data goodness. Session Overview : Digital tools and resources help manufacturers increase their sales and brand awareness internationally.

Conference 120

Conference Buying Cycle Analysis Social Media 120

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. When thinking about what social networks are most popular, a few sites come to mind, including: Facebook.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

SEPTEMBER 13, 2018

A/B test form fields to figure out what works best for your forms. These are things that have always fared well in B2B industries, which tend to be more analytical and straightforward in its approach to marketing. If the fields are questions the user will always know, such as their contact information, it’s pretty painless.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Ranking 152

KoMarketing Associates

MAY 5, 2016

Additionally, none of the marketers surveyed said they were “thrilled” with the tech tools available to help them with content marketing. They are directly competing for consumer attention with media outlets, as well as your neighbor’s post on Facebook, your friend’s Snapchat message, the text from your mom, and so on.

Process 120

Process Work Management Marketing Management Generation 120

KoMarketing Associates

AUGUST 29, 2013

Both Google and Bing offer structured data markup testing tools, which can help webmasters better understand if their implementations of markup are correct and how these search engines “see” marked up digital information. Creative Works specific to media assets, such as video and image content.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

KoMarketing Associates

JUNE 18, 2013

My presentation primarily focused on using social for link building, utilizing tools like Citation Labs and Rapportive , along with social networks including Twitter and Google+. Keep an eye on your Webmaster Tools (WMT) account. While WMT can give you some information on load time, tools like Pingdom can also offer some insight.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

KoMarketing Associates

NOVEMBER 10, 2021

Facebook is one of the oldest social media platforms on the market. Forty-six percent of B2B marketers use Facebook as part of their social media marketing strategy. . Forty-six percent of B2B marketers use Facebook as part of their social media marketing strategy. . Run tests to see which format your audience responds to.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

KoMarketing Associates

MAY 3, 2022

Use an SEO tool like Ahrefs to track it. . Find this metric in Google Analytics. . View traffic source in Google Analytics under Acquisition > All Traffic > Source/Medium. . Track time on page in Google Analytics under Behavior > Site Content > All Pages > Avg. Engagement . Time On Page. .

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

KoMarketing Associates

JUNE 17, 2022

For example, if a Facebook post gets five likes, three comments, and reaches 200 people, the ERR would be 4 percent. . There are tons of social media analytics tools you can use to track this in one place, or you can look in the analytics section of each platform. . Start by learning where your audience tends to hang out.

Social Media 255

Social Media Social Marketing B2B Marketing Media 255

KoMarketing Associates

DECEMBER 10, 2019

Or even like it’s Facebook. As Tabitha Young of 30 Degrees North explains : “Instagram can be a powerful tool if you are catering to your audience.”. Test the appointment booking feature. Tools like Lumen5 and InVideo make it possible to create very short summaries of blog posts and other content.

B2B Marketing 247

B2B Marketing Tactics Advertising Agencies Effectiveness 247

KoMarketing Associates

AUGUST 20, 2019

In fact, I wrote a blog post that includes how to define your audience and some tools that can help you in the process. This is especially true in digital marketing when an alternation from companies, like Google or Facebook, is made causing everyone to adapt. It’s easy to stay up-to-date when you leverage the right tools.

B2B Marketing 121

B2B Marketing Top of Funnel Planning Work Management 121

KoMarketing Associates

JULY 16, 2019

To understand who our audience is, we can spend thousands of dollars a month on tools that tell us this, or we can use the ones we already have. Google Analytics Demographics – It’s not perfect but it will certainly show you some information on who is coming to your site. SEMRush Display Research – This is a tool I really like.

Content 120

Content Keywords Storytelling Search Marketing 120

KoMarketing Associates

JULY 18, 2019

With so many different Google tools available to us, sometimes it can be confusing and difficult to figure out the best way to utilize each and how they can work together. Planning ahead is crucial for analytics reporting. He also introduced a new Moz tool, Local Market Analytics. So we can trust and control our data.

SERP 28

SERP Paid Search Agency Lead Ranking Lead Scoring 28