Online Marketing Institute

AUGUST 14, 2011

Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Online Marketing Institute

JUNE 18, 2009

B2B online community participants are buyers Survey research from multiple B2B online communities shows that 60+% of members say that something they read or saw in the community influenced them to buy. This is a theme Forrester’s Laura Ramos also mentioned in our B2B social media with her.

Communities 40

Communities Online Marketing B2B Marketing Paid Search Agency 40

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

KoMarketing Associates

NOVEMBER 10, 2021

Facebook is one of the oldest social media platforms on the market. Forty-six percent of B2B marketers use Facebook as part of their social media marketing strategy. . Forty-six percent of B2B marketers use Facebook as part of their social media marketing strategy. . Even better?

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Online Marketing Institute

DECEMBER 1, 2010

Facebook Events Facebook doesn’t have the most elegant option for managing events, but it can be effective. If your event or organization does not have a Facebook presence, just set up your event in Facebook Events and invite all your friends. You can even track your registration page in Google Analytics.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Convince & Convert

SEPTEMBER 20, 2010

87% of respondents had heard of Twitter, compared to 88% who had heard of Facebook. Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile (a conversion rate approaching 50%). Put another way, Twitter users are 3 times more likely to follow brands than Facebook users. 19% seek customer support.

Social Media 161

Social Media Media Stats Statistics 161

Hubspot

NOVEMBER 16, 2012

Marketing operations staff make projections about the quality of the sales and marketing pipeline and find efficiencies that will make the company work better as a whole. Marketing operations would be a fit for anyone who has an analytical mind and is interested in marketing and sales strategy.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Online Marketing Institute

DECEMBER 23, 2010

| Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

KoMarketing Associates

NOVEMBER 21, 2017

For marketers looking ahead to 2018, here’s a list of B2B marketing tactics that have proven to be the most powerful over the past year. Findings from Forrester survey data showed 74 percent of business buyers conduct more than half of their research online before making an offline purchase. Social Media Marketing.

Tactics 120

Tactics B2B Marketing Planning Account Based Marketing 120

Marketing Insider Group

SEPTEMBER 14, 2020

The percentage of internet users that conduct product research online is about 78%. Optinmonster states that “research gets millions of shares on Facebook.” 72% of marketers say that content marketing sparks engagement growth. Strategy Analytics ). Within those Facebook users, about 75% visit the site once daily.

Stats 260

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 260

Convince & Convert

SEPTEMBER 21, 2010

applications like Facebook, Twitter, Skype, etc. I think Facebook pages are a tool that are not given enough credit right now. Most of the tools in the space focus on Twitter, we focus on Facebook Pages, YouTube and Twitter. Bonus: My list of social media monitoring tools that I collect to share with others and test myself.

Social Media 158

Social Media Media Paid Content Work Management 158

KoMarketing Associates

MARCH 15, 2013

Take a top page from your analytics and export it into excel. Duane Forrester ( @duaneforrester ) of Bing suggested you assign a value to each of your URLs. There’s a lot that goes into an online marketing strategy but make sure you have the fundamentals covered. Take that same page from WMT and export the data.

Tools 120

Tools Tips CAN-SPAM Lead Scoring 120

Vidyard

FEBRUARY 18, 2021

Use Video in Company-Wide Strategies—Not Just Marketing 6.1.3 Embrace Analytics 6.2 Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020. Everything from short-form videos on Instagram and TikTok to longer-form educational videos on Facebook and LinkedIn are growing in popularity.

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Webbiquity

JANUARY 10, 2010

Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily. Mark Walsh helpfully outlines the recent changes Facebook has made to its privacy settings, though noting that “ profiles opened to everyone, however, will still not turn up in searches on Google or other outside search engines. &#. by HubSpot.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

KoMarketing Associates

MAY 19, 2014

I’ve been on the receiving end of this skepticism myself and one can’t really be surprised when industry leaders / search engine spokes people like Matt Cutts and Duane Forrester call out abused SEO tactics and misguided outreach. But don’t just connect to the individual. Pay attention to company as well.

Ideal Customer Profiles 120

Ideal Customer Profiles Outreach Search Engine Marketing Tagging 120

Televerde

OCTOBER 30, 2019

Using video on a landing page can increase conversion by as much as 80% (Content Marketing Institute, 2017). 64% of users are more likely to buy a product online after watching a video (Statista.com, 2019). 6 in 10 people say watching a video on Facebook has influenced their purchasing decisions. Forrester, 2017).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Vidyard

FEBRUARY 18, 2021

Use Video in Company-Wide Strategies—Not Just Marketing 6.1.3 Embrace Analytics 6.2 Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 How to Take Advantage of Video Trend #1 1. Video Trend 5: Video Tech Goes from Tactical to Strategic 6.1 How to Take Advantage of Video Trend #5 6.1.1

Sales Management 65

Sales Management Trends Video Marketing B2B 65

Webbiquity

JANUARY 9, 2012

Twitter users are twice as likely to purchase from companies they follow than are Facebook users. So how can marketers and PR professionals use Twitter more effectively? Twitter: Marketers Still Struggling To Understand Social Channel by MediaPost Online Media Daily. Twitter for B2B Marketing. More than 80% of U.S.

Twitter 100

Twitter Tactics Tools Tips 100

Webbiquity

AUGUST 2, 2010

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. Share this on Facebook.

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc.

Social Media 100

Social Media Paid Content Tactics Tips 100

Convince & Convert

SEPTEMBER 21, 2010

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. It doesn’t have the advanced functionality of Tweetdeck (such as cross-posting to Facebook), but it’s so easy-to-use that it’s my favorite Twitter app. I implement bit.ly Try it yourself.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Ambal's Amusings

AUGUST 27, 2009

Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Mention relevant newsletter or blog content on Facebook or to your LinkedIn groups. Read on to get their insights. Rebel Brown's blog Phoenix Rising. MarketingSherpa.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

B2B Marketing Zone Posts

APRIL 5, 2010

Marketing Like the Big Boys—Facebook for Small Business - Content Marketing Today , March 29, 2010 A Quick Guide to Getting Started with Facebook for small business. B2B Online Marketers Focus on Lead Gen - eMarketer , March 4, 2010 Lead generation for B2B Marketing. Facebook (75).

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Online Marketing Institute

OCTOBER 1, 2010

Furthermore, the information consumers enter into the antiquated registration pages is likely inaccurate percentage-wise compared to the level of accuracy in self-updated profiles in Facebook and other social networks. This, could, overtime go away as we’re seeing Facebook snuggle up to payment systems like Paypal in recent quarters.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Online Marketing Institute

OCTOBER 31, 2010

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. It doesn’t have the advanced functionality of Tweetdeck (such as cross-posting to Facebook), but it’s so easy-to-use that it’s my favorite Twitter app. I implement bit.ly Try it yourself.

Social Media 40

Social Media Paid Content Tools Media 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

If you want to get success through your online blog it is essential that you get some social media help so that you can grow faster and get better profits. Online blog needs various marketing methods to get converted into big business. Facebook Insights. Google Analytics. The psychology of Facebook.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

FEBRUARY 24, 2015

Facebook’s VP of Growth Gives You Tips on Growing Your Product by KISSmetrics. Alex Schultz, the VP of Growth at Facebook (and formerly marketing manager at eBay) “has no educational background in marketing, instead opting to get his masters in physics at University of Cambridge.” SEO is analytics.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

Convince & Convert

MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. And the fact that Forrester Research projects social media spend in the U.S.

Business 117

Business Paid Search Agency Social Media Analysis 117