Navigate the Channel

OCTOBER 5, 2023

In this article, we’ll explore the latest PR trends for 2023 that will help your business thrive in an era of rapid change and digital dominance. These influencers can effectively humanize your brand, lending it authenticity and relatability in the eyes of consumers.

PR 65

PR Trends Public Relations Transparency 65

Heinz Marketing

DECEMBER 26, 2023

Understanding the nuances of industry trends, consumer behaviors, and competitor strategies is paramount for devising successful strategies that align with market demands. Discover Current Industry Trends and Consumer Behaviors Staying attuned to industry trends provides a window into the evolving landscape in which a business operates.

Business 113

Business Analysis Work Management Forecasting 113

Marketing Insider Group

FEBRUARY 1, 2024

What if I told you we could peek into the future of search trends and user behaviors, almost like having a time machine at our fingertips? No, we don’t have a crystal ball, but who needs one when you’ve got the magic of data and predictive analytics? But fear not! So, buckle up as we dive into the world of SEO forecasting.

Forecasting 140

Forecasting SEO Terms and Conditions Marketing Analytics Tools 140

Marketing Insider Group

NOVEMBER 6, 2023

What’s even more exciting is that marketers can now keep an eye on how their ads are doing, minute by minute. Key tools for performance marketing include analytics platforms like Google Analytics, networks like ClickBank, landing page builders such as Unbounce, and A/B testing tools like Optimizely.

Marketing Budget 182

Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

Marketri

NOVEMBER 8, 2023

In this article, we’ll explore the top 5 SEO trends that can be leveraged as part of a successful B2B marketing strategy. This platform functions quite differently from YouTube, and while it’s not yet a go-to for B2B marketing, it’s worth keeping an eye on. The goal of any landing page is to convert visitors into customers.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

Litmus

NOVEMBER 16, 2021

What kind of data will you find in Email Analytics? Why use Email Analytics and not just benchmarks? What are some different applications of Email Analytics data? How do I get started with Email Analytics? Perhaps the most useful information you can glean from Litmus Email Analytics is device data.

Analytics 95

Analytics Email Marketing Privacy Protection Marketing & Strategy 95

Porch Group Media

OCTOBER 24, 2022

“Your current marketing strategy may not be relevant tomorrow.” Marketing trends change, new ones are developed, and marketing technology comes and goes. There is no doubt that email marketing works, especially when you have a dynamic strategy that can be easily adjusted with new trends. Focus on User-Generated Content (UGC).

Marketing AI 81

Marketing AI Email Marketing Trends Paid Search Agency 81

Conductor

MARCH 29, 2022

As we enter year three of the pandemic, our analysis provides a birds-eye view of the industry, as well as insights into how brands can adapt to an ever-changing environment. For this analysis, we analyzed 16 eCommerce domains within Google Analytics. eCommerce Traffic Trends: The End of the Boom? Methodology.

eCommerce 115

eCommerce Paid Content Features Trends 115

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Sprout Social

MARCH 25, 2024

Hashtags are also excellent targeting and analytics tools. Finally, by monitoring trending hashtags and incorporating them into your posts, you can help your content ride the wave of current events, conversations and Instagram trends. This not only gets you more exposure, but also positions your brand as relevant and up-to-date.

Branding 88

Branding Brand Identity Eye-Tracking Viral Marketing 88

Vidyard

JANUARY 5, 2021

But there’s good news: You already have the tool you need to beat them — sales analytics. That’s sales analytics in a nutshell, and with a methodical approach, you can scale it up to help your entire sales team shine. But what sales metrics should you be tracking? Keep reading to get the skinny on winning with sales analytics.

Analytics 95

Analytics Top of Funnel Work Management Marketing Management 95

seo.co

JANUARY 10, 2022

Here are some of the must-follow digital marketing trends to look out for in 2022: Conversational Marketing. Today, customers expect to instantly find their preferred products and want their queries to get answered quickly. Video marketing is one of the most effective ways to inform customers about your products and services.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Sprout Social

JANUARY 27, 2021

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.

Youtube 141

Youtube Analytics Video Marketing Optimization 141

Vision Edge Marketing

FEBRUARY 13, 2024

Just as a sculptor refines their creation through a series of careful, deliberate strokes, organizations can harness the power of iteration to sculpt their strategies, products, operations, and processes into something truly exceptional – achieving what we have termed “advantageous excellence.” What is advantageous excellence?

Work Management 232

Work Management Terms and Conditions Marketing Management Lead Scoring 232

Scoop.it

DECEMBER 30, 2021

Sales productivity is a critical element of your company’s performance. Sales team productivity can be defined as a measurement of how well a sales team meets the demands of their customers, achieves their goals, and satisfies their expected outcome from working with the company they have chosen. What is Sales Productivity?

Ideal Customer Profiles 93

Ideal Customer Profiles Top of Funnel Product Lead Ranking 93

Buffer

NOVEMBER 24, 2020

That’s why analytics are so important. Analytics help you to make better decisions and get better results. And today, I’m excited to announce our latest feature: Analytics for LinkedIn Pages! Want to see what’s new and why 3,000 customers use our analytics to boost their social media strategy? Is there a trend?

Linkedin 98

Linkedin Analytics Work Management Ad Frequency 98

Webbiquity

AUGUST 13, 2019

That’s one of the key findings from the ninth annual report from the Content Marketing Institute and MarketingProfs: B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report. The brand journalism trend has given way to a more nuanced marching order of content departments—tell good stories. Click to enlarge.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

ConvertKit

JUNE 10, 2020

Why you need to be using YouTube Analytics. How to access YouTube Analytics. Fortunately, YouTube makes this easy by providing a detailed (and free) analytics service. YouTube Analytics gives you all the data you need to track your audience's behavior, uncover trends and discover what resonates, and build a thriving audience.

Youtube 98

Youtube Advertising Channels Analytics Eye-Tracking 98

Sprout Social

NOVEMBER 21, 2023

In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies. Customers might be demanding more eco-friendly products.

SWOT 95

SWOT Budget Programs Eye-Tracking Advertising Benchmark 95

Vidyard

JANUARY 5, 2021

But there’s good news: You already have the tool you need to beat them — sales analytics. That’s sales analytics in a nutshell, and with a methodical approach, you can scale it up to help your entire sales team shine. But what sales metrics should you be tracking? Keep reading to get the skinny on winning with sales analytics.

Analytics 80

Analytics Top of Funnel Work Management Marketing Management 80

Oktopost

SEPTEMBER 21, 2023

Increased sales: The end goal of any marketing strategy – social selling brings you stronger leads who are genuinely interested in your product and are more likely to convert, helping your team reach their targets. Informing your strategy with social media analytics and ROI results is crucial for a solid social selling strategy.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Digilant

FEBRUARY 9, 2023

Last week, we shared Part 1 of our deep-dive into the first half of our 14 emerging trends we’ve identified advertisers should watch out for in 2023 (if you missed it, check it out here ). 14 Advertising Trends You Need to Know in 2023: Trends 8-14 8. 14 Advertising Trends You Need to Know in 2023: Trends 8-14 8.

Advertisements 52

Advertisements Advertising Trends Marketing Budget 52

Vidyard

JANUARY 5, 2021

But there’s good news: You already have the tool you need to beat them — sales analytics. That’s sales analytics in a nutshell, and with a methodical approach, you can scale it up to help your entire sales team shine. But what sales metrics should you be tracking? Keep reading to get the skinny on winning with sales analytics.

Analytics 65

Analytics Top of Funnel Work Management Marketing Management 65

Digilant

FEBRUARY 9, 2023

Last week, we shared Part 1 of emerging trends that advertisers should watch out for in 2023. In this blog post, we have outlined the remaining trends in the digital advertising landscape, covering topics such as video ads, the metaverse, third-party cookie depreciation, and more. Ready to Move from Trend to Actionable Strategy?

Advertisements 52

Advertisements Advertising Trends Marketing Budget 52

Sprout Social

AUGUST 10, 2022

Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. Use AI search, filters and engagement analytics to find the best influencers for your brand. Stay on top of trends. Does it offer analytics and reporting? Key features.

Marketing Budget 111

Marketing Budget Budget Programs Enterprise Management Work Management 111

Vision Edge Marketing

SEPTEMBER 21, 2021

Many companies already employ scenario analysis and predictive analytics to help with anticipating what the future might bring. Establish a process to regularly monitor major trends even if they’re not directly related to your industry. Keep an eye on your competition. Track what’s happening with your competitors.

Contingency Planning 160

Contingency Planning Planning Marketing Management Eye-Tracking 160

seo.co

FEBRUARY 16, 2021

Here are some of the must-follow digital marketing trends to look out for in 2021: Conversational Marketing. Today, customers expect to instantly find their preferred products and want their queries to get answered quickly. Video marketing is one of the most effective ways to inform customers about your products and services.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Marketing Insider Group

AUGUST 28, 2023

Keep an eye on competitors’ strategies (keywords, content quality, link building tactics and UX design) to create a unique yet relevant approach for better SERP rankings. They’re essentially what users type into search engines while looking for information or products similar to yours.

SEO 205

SEO Lead Scoring Lead Ranking SERP 205

Sprout Social

JUNE 27, 2023

The only way to grow and stay ahead is a keen eye on what your customers are saying about their interests and pain points. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis?

Ideal Customer Profiles 127

Ideal Customer Profiles Branding Brand Identity Customer Satisfaction 127

Salesforce Marketing Cloud

AUGUST 24, 2023

Cross eyes. Located within a company’s CRM or sales analytics software, it groups together related metrics for an “at a glance” look at progress toward sales goals. Make your analytics actionable See how data can be used to surface key sales insights that help you build revenue. Identify sales goals you want to track.

Examples 98

Examples Enterprise Management Work Management Eye-Tracking 98

Brandwatch Marketing

OCTOBER 25, 2023

The other school of thought, advocated by Bryan Sharp , contends that one of the strongest drivers in making consumers buy is simply the ability to recall that product. In the past, Google Analytics users were able to easily track the number of people using branded keywords to arrive on website.

Branding 96

Branding Brand Identity Advertising Benchmark Eye-Tracking 96

Sprout Social

OCTOBER 18, 2023

And this trend is likely to continue. Including stories of real parents and families using their products is a vital part of their social content strategy—especially on TikTok. Apply it: Half of marketers say they choose influencers who are already genuine fans of their product, according to the same Q3 2023 Sprout Pulse Survey.

Social Media 120

Social Media Examples Work Management Media 120

Marketing Insider Group

FEBRUARY 19, 2024

We’re talking about taking your content from zero to hero, reaching more eyes and hearts, and ultimately, driving your business goals. This eliminates the bottleneck of freelancer availability and allows for a more fluid increase in content production without sacrificing quality. Scalability First off, scalability is a big word.

Work Management 172

Work Management Advertising Agencies Paid Search Agency Marketing Management 172

Sana Commerce

MAY 19, 2022

E-commerce analytics can feel overwhelming, but they’re one of the most concrete ways to track your business’s successes and growth. Without the information provided by analytics, businesses wouldn’t be able to make informed decisions. Understanding analytics doesn’t have to be difficult once you know what to look for.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

Sprout Social

OCTOBER 25, 2022

Brand awareness is the extent to which audiences are familiar with your brand and its product or services. Brands with high levels of consumer recognition can even become synonymous with their product. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’

Branding 129

Branding Brand Identity Marketing & Strategy Eye-Tracking 129

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. These are the candid conversations that are eye-opening but often fly under the radar. Online review management involves taking a holistic view of the platforms you track. The “monitoring” piece looks at actual feedback from your audience.

Marketing AI 95

Marketing AI Work Management Marketing Management Business 95