Marketing Insider Group

DECEMBER 18, 2023

It’s about strategically placing your message in front of the right eyes at the right time. You’re not just looking to catch someone’s eye. Its analytics also allows real-time monitoring of time spent with your brand’s content. You’re aiming to engage, inform, and ultimately, convert. Why Nativo?

Paid Content 217

Paid Content Distribution Cost Per Thousand Budget Programs 217

Sprout Social

MAY 15, 2024

That clever LinkedIn or eye-catching Instagram post? Continuously educate stakeholders on industry trends, best practices and emerging opportunities. Apart from these, there are other miscellaneous tasks eating into the time managers want to spend on strategic tasks like tracking network trends or meeting with the leadership team.

Social Media 112

Social Media Marketing Attribution Automation Personalization 112

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. We’ve got something different.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Buffer

NOVEMBER 24, 2020

That’s why analytics are so important. Analytics help you to make better decisions and get better results. And today, I’m excited to announce our latest feature: Analytics for LinkedIn Pages! Want to see what’s new and why 3,000 customers use our analytics to boost their social media strategy? Is there a trend?

Linkedin 98

Linkedin Analytics Work Management Ad Frequency 98

seo.co

JANUARY 10, 2022

Here are some of the must-follow digital marketing trends to look out for in 2022: Conversational Marketing. If you are not leveraging chatbot applications, it’s well-advised to get onto it as the artificial intelligence trend will likely continue to rise in the future. Customers want it, and brands that deliver it win.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Sprout Social

JANUARY 27, 2021

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.

Youtube 139

Youtube Analytics Video Marketing Optimization 139

Sprout Social

APRIL 29, 2024

Sprout Social With integrations to platforms like Google My Business, Yelp, TripAdvisor, Facebook and Glassdoor, Sprout Social helps users centralize their social media and review management. Use it to discover keyword usage patterns, track hashtag campaigns and keep tabs on your industry.

Work Management 90

Work Management Marketing Management Service Brand Identity 90

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Convince & Convert

DECEMBER 13, 2023

Or maybe your initial thoughts lack that ‘ je ne sais quois’ that ends up pushing your content to the top of the Trending Topics feed on Twitter or Instagram’s Explore pages. You can even use content curation software to help you do just that by keeping track of your audience’s preferences and the top-performing content in your niche.

Social Media 154

Social Media Video Marketing Media Eye-Tracking 154

Webbiquity

OCTOBER 11, 2022

Use social media platforms like Twitter and LinkedIn (B2B), and Facebook, Instagram, and Pinterest (B2C) to provide news about your company and products, engage with prospects and customers on these sites, and answer their questions. Be current and relevant to the latest product releases and industry trends. Stay Competitive.

Digital Asset Management 273

Digital Asset Management Product Brand Identity Branding 273

Hubspot

MARCH 3, 2020

With social media analytics tools. In a nutshell, social media analytics tools are generally part of a larger social media management software platform. To cut the expansive search of social media analytics tools down, (there are a lot) we've made a list of seven top options that we recommend, depending on your business type.

Social Media 101

Social Media Budget Programs Analytics Work Management 101

Sprout Social

JUNE 27, 2023

The only way to grow and stay ahead is a keen eye on what your customers are saying about their interests and pain points. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy.

Ideal Customer Profiles 125

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 125

Oktopost

MARCH 21, 2019

Besides Twitter, they’re essential on Instagram, and they’ve found their way on LinkedIn and Facebook too. Proper hashtag usage is essential for brands to track mentions and respond effectively. They’re also important to keep an eye on industry trends, and the competition. How to Use Hashtags on Facebook.

Twitter 134

Twitter Linkedin Facebook Ideal Customer Profiles 134

Sprout Social

NOVEMBER 21, 2023

In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies. What is competitive monitoring?

SWOT 93

SWOT Budget Programs Eye-Tracking Advertising Benchmark 93

seo.co

FEBRUARY 16, 2021

Here are some of the must-follow digital marketing trends to look out for in 2021: Conversational Marketing. If you are not leveraging chatbot applications, it’s well-advised to get onto it as the artificial intelligence trend will likely continue to rise in 2021. Customers want it, and brands that deliver it win.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Brandwatch Marketing

OCTOBER 25, 2023

The direct channel in Google Analytics tracks the number of people who typed your URL into their address bar, used a browser bookmark, or clicked a link in an untracked email or offline document. In the past, Google Analytics users were able to easily track the number of people using branded keywords to arrive on website.

Brand Identity 93

Brand Identity Branding Advertising Benchmark Eye-Tracking 93

Martech

AUGUST 11, 2021

These opinions are a valuable resource to protect your brand health, detect emerging trends, and keep a watchful eye on competitors’ performance with consumers. Tracking these measurements over time shows how your brand performs online and is a critical element for early crisis detection.

Social Media 133

Social Media Marketing AI Media Brand Identity 133

ClearVoice

MARCH 26, 2024

Define key metrics for each.” — Michael Brenner , CEO, Marketing Insider Group Thanks to the nature of digital content marketing, there are almost too many metrics to track. If your business has subscribers or a growing email list, track the growth rate and churn. Consider these extra metrics for performance.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Sana Commerce

MAY 19, 2022

E-commerce analytics can feel overwhelming, but they’re one of the most concrete ways to track your business’s successes and growth. Without the information provided by analytics, businesses wouldn’t be able to make informed decisions. Understanding analytics doesn’t have to be difficult once you know what to look for.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

Sprout Social

APRIL 10, 2017

Let’s be honest here–Facebook isn’t slowing down. billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. Your Facebook marketing strategy has to be unique. There’s an ocean of potential customers you can reach on Facebook. Looking to get more out of your Facebook marketing?

Facebook 111

Facebook Marketing Strategy Marketing & Strategy Planning 111

Valasys

MAY 9, 2024

From his expertise in social media marketing to his ability to adapt to changing trends, Steven Khanna’s approach to sales is truly exceptional. Digital marketing professionals need to stay updated on the latest trends and algorithms to craft effective strategies that yield measurable results.

Top of Funnel 45

Top of Funnel Personalization Work Management Marketing Management 45

Sprout Social

OCTOBER 25, 2022

Trying to track and assign value to every interaction between awareness and purchase simply isn’t the best use of anyone’s time. There are actually quite a few ways to track your efforts as you pilot new awareness strategies. Tracking month-over-month differences in web traffic isn’t an exact measurement of brand awareness.

Brand Identity 127

Brand Identity Branding Marketing & Strategy Eye-Tracking 127

Go Beyond SEO

MARCH 13, 2024

For instance, Facebook allows for longer-form content and provides opportunities for direct communication through comments and messages. Monitoring: Stay on top of industry trends and monitor social media conversations to understand what people are saying about your brand.

Social Media 78

Social Media Media Brand Identity Branding 78

ClearVoice

JANUARY 8, 2024

Adjust strategies in response to emerging trends and shifts in consumer behavior. That’s where key performance indicators (KPIs) and analytics tools come in. Identify KPIs Marketing KPIs , in a nutshell, are metrics organizations put in place to track progress toward specific goals.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Facebook likes. During your next marketing campaign or product launch, keep a close eye on branded keywords. Lead Generation: When tracking lead generation, focus on conversions for maximum impact.

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

Navigate the Channel

DECEMBER 14, 2023

Whether it’s Facebook, Instagram, Twitter, or LinkedIn, these platforms have become an integral part of people’s daily lives. Additionally, engaging content can help shape the perception of the brand, making it more relatable and trustworthy in the eyes of the audience. Adapting to Trends Social media trends evolve rapidly.

Social Media 65

Social Media Allocation Social Marketing Media 65

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. These are the candid conversations that are eye-opening but often fly under the radar. Online review management involves taking a holistic view of the platforms you track. The “monitoring” piece looks at actual feedback from your audience.

Marketing AI 93

Marketing AI Work Management Marketing Management Business 93

Sprout Social

MARCH 11, 2020

As noted in our guide to social media trends , marketers rely on a variety of engagement metrics to figure out which posts are their top-performers. As noted in our guide to social media trends , marketers rely on a variety of engagement metrics to figure out which posts are their top-performers. Impressions and reach. Link Clicks.

Social Media 123

Social Media Media Eye-Tracking Impressions 123

Sprout Social

AUGUST 17, 2022

With so many networks and interactions across social media, tracking your engagement data can be tricky. Social media monitoring is the process of tracking and reacting to social engagements. Brands should track everything from shout-outs and reviews to questions and complaints. Sprout Social.

Social Media 121

Social Media Tools Campaigns Media 121

Hubspot

AUGUST 22, 2022

We surveyed over 1,000 sales professionals around the globe to find out the top sales trends of 2022, and one thing is certain – the pandemic made a lasting impact on the relationship between salespeople and their prospects. If you’re looking for a specific insight, you can skip ahead to these sections: The Top Sales Trends.

Marketing Budget 61

Marketing Budget Trends Cross-Selling Marketing & Strategy 61

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Optinmonster

NOVEMBER 7, 2023

In Google Analytics, for instance, it’s labeled as “ecommerce conversion rate,” which has become the standard term for this measurement. It’s crucial to note that these figures are averages and can fluctuate based on many factors, including market trends, seasonal campaigns, and changes in consumer behavior.

Conversion Rate 73

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 73

Sharpspring

OCTOBER 11, 2021

There are plenty of tools that can do the tracking for you and notify you when you need to take action. It supports Twitter, Facebook, Instagram, Reddit, and a variety of web sources like blogs and forums. It is easy to keep an eye on these hashtags using a separate column inside a free app called Tweetdeck. asktwitter.

Social Marketing 125

Social Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 125

Content4Demand

MAY 4, 2021

Some people squirm at the thought of a content audit, while others (like me) revel in the opportunity to create magical spreadsheets that open their eyes to all the latent opportunities hidden in our content libraries. You might want to assess how well your content aligns with current trends and audience pain points.

B2B Marketing 97

B2B Marketing Planning B2B Content 97

Convince & Convert

AUGUST 29, 2017

Define, track, and beat your competitors on social media using the tools laid out below. After you’ve identified the different competitive sets (one for direct competitors, one for audience competitors) that you want to track, it’s time to set a baseline. from Simply Measured Social Analytics. Then, set a goal.

Eye-Tracking 161

Eye-Tracking Social Media Demographics Analytics 161

Huptech Web

APRIL 30, 2024

Shopify tracks various metrics to help you analyze customer behavior and purchasing patterns. The formula is; To Calculate RPR for your store , you’ll need to access two customer data points from Shopify Analytics. Go to the Analytics section on the dashboard. Log in to your Shopify admin panel. Click on Reports.

Purchase 52

Purchase Examples Lead Ranking Click Rate 52

Oktopost

JULY 4, 2022

Social Studio integrated and allowed publishing, engaging, and metrics across several social media platforms: Facebook. Allowing you to keep up on the latest trends, your competition, and potentially sticky PR situations for your own brand, you’ll want a social media tool that includes social listening.

B2B Thought Leadership 132

B2B Thought Leadership Work Management Social Media Marketing Management 132