Contently

NOVEMBER 7, 2016

Meanwhile, October was the first month when mobile and tablet devices accounted for more pageviews than desktops, according to analytics firm StatCounter. Both highlights signal the culmination of a trend that has been simmering for a while now: Mobile devices have taken over media consumption.

Facebook 165

Facebook Rules Advertisements Advertising 165

Sprout Social

JULY 11, 2016

At Sprout Social, we’ll be the first to tell you it’s always better to organically build your social media audience. By now most businesses understand the benefits of social media and using a platform like Instagram to gain better insights into analytics.

Emarketing 108

Emarketing Buzz Social Networks Social Media 108

Porch Group Media

JULY 13, 2021

Adobe Analytics ). Adobe Analytics ). Adobe Analytics ). Rapt Media). 74% shoppers are unlikely to share a product on social network after purchase. eMarketer). 59% of customers say they are more likely to continue curbside pickup after the pandemic. Retail Dive ). 87% of U.S. McKinsey ). Selligent ).

Statistics 119

Statistics Trends Mobile Advertising eCommerce 119

Vision Edge Marketing

MAY 4, 2012

Are you investing more in social marketing this year? EMarketer estimates that four out of five U.S. businesses with at least 100 employees will be marketing on social media this year, and U.S. ad spending on social networks is expected to reach over $3 billion.

ROI 100

ROI Social Marketing Planning Paid Search Agency 100

KoMarketing Associates

JUNE 13, 2013

With so many social media networks to choose from, it can be difficult to determine what’s really valuable to your business. Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

Sprout Social

AUGUST 30, 2016

In fact, eMarketer discovered less than 50% of brands are actively on Instagram. While the agency expects that number to increase to roughly 71% by 2017, there’s still a lot businesses can learn about the social network. Additional data from eMarketer showed 35% of social media users trust brands and are influenced by retailers.

Brand Identity 70

Brand Identity Branding Emarketing Eye-Tracking 70

Adobe Experience Cloud Blog

DECEMBER 21, 2010

by Maria Pergolino A staggering 86% of B2B firms use social media, according to BizReport. Further, B2B marketing spending on social networking sites is predicted to rise 43.3% in 2010 according to eMarketer. B2B social media success isn’t achieved overnight and those who expect this will likely fail.

Social Media 48

Social Media B2B Marketing Social Marketing Planning 48

Sprout Social

NOVEMBER 21, 2019

Sites such as Statista , Marketing Charts , AdWeek and Emarketer are treasure troves of up-to-date data and news for marketers. And of course, there’s the Sprout Insights blog and invaluable resources like the 2019 Sprout Social Index to keep you updated on the latest social trends. Social media. It’s timely.

Paid Content 97

Paid Content Research Ad Frequency Demographics 97

Porch Group Media

JULY 16, 2018

One of the most unique aspects of the millennials is their use of technology and social media. Use of social media for decorating inspiration. TWO: BE SOCIAL. Millennials have grown up with social media and tend to share everything with their social networks. 64% send instant messages.

Paid Search Agency 75

Paid Search Agency Companies Mobile Advertising Loyalty 75

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

KoMarketing Associates

DECEMBER 30, 2013

32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. Here are a few of those presentations for review: Creative Social Strategies: More Than Just Facebook Dallas Digital Summit 2013. Social Media: Integrating Paid, Owned & Earned ad:tech San Francisco 2013. Image courtesy of eMarketer.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Marketing Insider Group

FEBRUARY 5, 2024

(Startups Magazine) Over 90% of brands utilize social media for marketing. Engati) 76% of social media users have bought items they saw on social platforms. Forbes) 73% of marketers find social media to be effective for their business. Voicebot) Marketing Analytics Stats Only 1.9%

Paid Content 218

Paid Content Stats Marketing Budget Webinar Metrics 218

NuSpark Consulting

JANUARY 21, 2012

Inbound Marketing: Get Found Using Google, Social Media, and Blogs. eMarketing Strategies for the Complex Sale. The practical guide to developing marketing content that people care about, and how to implement that content via social media and demand generation. Social Media. Content Marketing.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Social Media Today ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. Social networks and blogs In the U.S

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Adobe Experience Cloud Blog

MAY 30, 2010

For example, marketing efforts that focus on email marketing can incorporate social networking channels to maximize reach. In fact, a recent eMarketer report found that 40% of executives surveyed said integrating the two tactics is their No. 1 marketing initiative for 2010. Take lead management to the next level.

B2B Marketing 48

B2B Marketing Marketing Strategy Marketing & Strategy Marketing Management 48

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Digilant

APRIL 2, 2024

At the beginning of 2024, eMarketer raised its forecast for U.S. social network ad spending by an impressive 10 percent. This year, eMarketer now expects social network ad spending to hit $82.9 billion people worldwide are using social media —more than 60 percent of the global population.

Paid Content 52

Paid Content Paid Social Agency Advertising Agencies Advertisements 52

Hubspot

SEPTEMBER 13, 2012

Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. When I first started working at HubSpot 4 years ago, I'll admit I wasn't the most analytically-minded person. 1) Put the Right Analytics in Place. But if you're fearful of data, you're not alone.

Work Management 28

Work Management Marketing Management Planning Clickthrough 28

Webbiquity

APRIL 3, 2012

” How To Track Mobile Visitors In Google Analytics by Local SEO Guide. Andrew Shotland concisely explains how to use Advanced Segments in Google Analytics (GA) to separately track mobile visitor behavior on your website—or even create specific segments by device (e.g., Bob never interacted with the webpage.

Analytics 100

Analytics Marketing Analytics Tools Best Practices Emarketing 100

Vidyard

DECEMBER 17, 2020

Video Analytics 2.6 Social Media Video Statistics 3.1 Websites and social media are the two most popular places to embed video content. Video Analytics. 73% of companies report they are using some form of video analytics to track video content effectiveness( Demand Metric & Vidyard, 2020 ).

Statistics 157

Statistics Video Marketing Planning Business 157

Webbiquity

SEPTEMBER 22, 2015

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more.

Social Media 100

Social Media Tools Media Enterprise Management 100

Hubspot

JULY 9, 2012

In fact, emails sent to segmented lists result in better open rates for 39% of marketers, lower opt-out and unsubscribe rates for 28% of marketers, and increased sales leads and revenue for 24% of marketers , according to eMarketer. Through social media, of course! but how are people going to hear about it besides email?

Landing Pages 28

Landing Pages Bundling Inbound Marketing Allocation 28

Webbiquity

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching?

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Sprout Social

SEPTEMBER 14, 2016

With more than 50 million businesses on Facebook, the social network has become one of the staple channels to further market your brand. To be successful on the social network, it all starts with your Facebook Business page. To ensure you have the right dimensions, use our free social media image resizing tool, Landscape.

Facebook 111

Facebook Business Ideal Customer Profiles Social Networks 111

Vidyard

MARCH 23, 2021

Video Analytics Statistics 2.6 Social Media Video Statistics 3.1 Social media, websites, and YouTube are the most popular places to distribute video content. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Publishing and Production Statistics 2.3 Video Length Statistics 2.4 Video SEO Statistics 2.10

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Marketing Insider Group

SEPTEMBER 14, 2020

Overall, there are 3 billion social media users. Strategy Analytics ). Social Media Marketing Stats. The most efficient styles of B2B content are social media posts. According to Marketing Land, “70% of media time and 79% of social media time happens on mobile devices.”

Stats 266

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 266

Convince & Convert

FEBRUARY 4, 2016

million, representing almost 30 percent of American social networkers, predicts eMarketer. Image via eMarketer. A study conducted by Shopify reveals that Pinterest users are 10 percent more likely to make a purchase than users referred from other social media sites. alone will reach 59.3 highlight to tweet).

Conversion 98

Conversion Emarketing Social Networks User-Generated Content 98

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Social Media Affecting BtoB Buying Behavior by The Proactive Report.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Convince & Convert

SEPTEMBER 23, 2010

Concepts under consideration include a variety of different search results (not just by time, but possibly by relevancy or impact), analytics, RSS feeds, widgets and more. Help Shape the Future of the Real-Time Web Gilbert is considering adding several other features to today’s admittedly basic version of Kurrently.

Social Media 165

Social Media Media Webinar Metrics Marketing & Strategy 165

Online Marketing Institute

OCTOBER 31, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily.

Social Media 40

Social Media Paid Content Tools Media 40

Webbiquity

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? How are marketers measuring social media success?

Paid Content 100

Paid Content Social Media Statistics Research 100

Hubspot

MARCH 6, 2012

Ever been sidelined with a tough social media question in your monthly board meeting? Questions about the social media industry, where it's been, and where it's going are the stuff for experts -- and in your job, you're the social media expert. The explosion of the social apps on Facebook. He's right.

Social Media 28

Social Media Media Social Networks Planning 28

NuSpark Consulting

MARCH 1, 2016

For a couple of years now, B2B marketers have been hearing the “social selling” buzzword, and there are some convincing social media statistics regarding sales through social channels. However, creating and delivering social content is a big challenge for many B2Bs. Statistics bear this out.

Top of Funnel 100

Top of Funnel Leads Lead Marketing Qualified Leads 100

Sprout Social

JANUARY 3, 2017

One of the biggest features to hit social media in 2016 was the launch of Instagram Stories. After the 24-hour period, the content vanishes, acting as an “in the moment” social media channel. After the 24-hour period, the content vanishes, acting as an “in the moment” social media channel.

Brand Identity 109

Brand Identity Branding Word of Mouth Network Marketing 109

SnapApp

DECEMBER 4, 2017

The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . Social Media Examiner. . 81%+ of marketers found that increased traffic occurred with as little as 6 hours per week invested in social media marketing.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122