Digital B2B Marketing

OCTOBER 13, 2011

They don’t monitor Twitter outside of business hours, when many of their customers are riding the train. Instead, they will continue to compete by providing a reliable and cost effective commuting option. Share your view in the comments below or with me on Twitter ( @wittlake ). They know the basis they compete on.

Service 100

Service Training Twitter B2B Marketing 100

Digital B2B Marketing

OCTOBER 6, 2011

By effectively becoming a media company in the category, Hubspot has filled in part of their blindspot. Share your thoughts in the comments below or with me on Twitter ( @wittlake ). I am a digital and B2B marketer with a background in online media and analytics. What ways have you found to check your blind spot?

Lead Ranking 100

Lead Ranking Lead Scoring Peer-to-peer Leads 100

Digital B2B Marketing

OCTOBER 4, 2011

Audience targeting was very cost effective, driving lower cost per page view and a highly engaged audience. Please share your experience or view below or with me on Twitter ( @wittlake ). I am a digital and B2B marketer with a background in online media and analytics. Open Landing Page Results. About Eric Wittlake.

Demand Generation 100

Demand Generation Demand Buy Generation 100

Digital B2B Marketing

JUNE 28, 2011

If you are stuck measuring, and thus managing, followers, fans, clicks, or even direct revenue, you will not effectively change what you do until you change what you measure. Share in the comments below or with me on Twitter. I am a digital and B2B marketer with a background in online media and analytics. About Eric Wittlake.

Media 100

Media Social Media ROI Media Plans 100

Digital B2B Marketing

AUGUST 28, 2012

As marketing is increasingly integrated with sales, technology and other aspects of the business, marketers need to communicate effectively within the marketing group and across the entire organization. Analytically Inclined Marketing is a data-driven discipline. If you do not thrive in data, marketing will be increasingly frustrating.

B2B Marketing 100

B2B Marketing B2B Best Practices Marketing Management 100

Digital B2B Marketing

DECEMBER 13, 2011

How do they effectively communicate results within the organization? We tackled these and other questions during the weekly #B2Bchat discussion on Twitter on December 8, 2011. Join the Discussion You can join #B2Bchat on Twitter on Thursday at 8:00 PM Eastern, follow @b2b_chat for updates on chat topics each week.

B2B Marketing 100

B2B Marketing B2B Marketing Analytics Tools Twitter 100

Digital B2B Marketing

JULY 14, 2011

This may be an effective lead generation tactic, but it isn’t thought leadership. Share your view or your experience with thought leadership marketing in the comments below or with me on Twitter. I am a digital and B2B marketer with a background in online media and analytics. About Eric Wittlake.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Wikipedia Paid Search Agency 100

Digital B2B Marketing

JULY 28, 2011

Doing it effectively, without history to learn from, would be a daunting initiative for almost any CMO. Share your thoughts in the comments below or with me on Twitter. I am a digital and B2B marketer with a background in online media and analytics. Unit of Measurement. A model requires a consistent input. About Eric Wittlake.

Social Media 100

Social Media Media CMO Marketing Mix 100

Digital B2B Marketing

JUNE 23, 2011

Access isn’t limited by time or place, research can be done with an iPad on the couch while watching television more effectively than in a library just ten years ago. I am a digital and B2B marketer with a background in online media and analytics. Today, buyers hold the budget cards and the information cards.

Peer-to-peer 100

Peer-to-peer Planning Mobile Marketing Budget Programs 100

Digital B2B Marketing

JUNE 29, 2011

If planners can effectively plan cross-channel when online is limited to 300×250 and 728×90 sizes but cannot handle the variety of ad units we have today, we need new training programs and new planners, not a new list of ad units. Share your opinion in the comments below or with me on Twitter. About Eric Wittlake.

Media 100

Media Cross-Selling Ad Exchange Paid Search Agency 100

Digital B2B Marketing

DECEMBER 19, 2013

Cost-effective, constantly optimized, highly targeted. Your vendor’s analytics shows that people are seeing your ad and coming to your site without clicking, but since they can’t find the offer they were looking for, the campaign is actually delivering 1,000s of people a day that just turn and leave.

Paid Search Agency 100

Paid Search Agency Buy Work Management Marketing Management 100

Digital B2B Marketing

AUGUST 9, 2011

Tactical planning will more effectively align with the strategy when the entire team buys in and adopts the strategy as their own. Please share your thoughts and experience in the comments below or with me on Twitter. I am a digital and B2B marketer with a background in online media and analytics. Line Up Resources.

Barriers 100

Barriers Planning B2B Marketing Advertising Agencies 100

Digital B2B Marketing

APRIL 6, 2011

It was the silence of Twitter. And in a room full of marketers, Carmen Hill (a content and social strategist and my colleague at Babcock & Jenkins ) and myself were the only ones using Twitter. Without an understanding of social media, these marketers will not develop effective social media strategies.

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100

Digital B2B Marketing

MARCH 15, 2011

In part one , I listed marketing activities that were effective on paper but upset people until they fought back, with technology and legislation. Eventual technology or regulatory solutions will limit the potential effectiveness of behavioral advertising. Share your comments below or send them to me on twitter at @wittlake.

Paid Search Agency 100

Paid Search Agency Ad Frequency Digg CAN-SPAM 100

Digital B2B Marketing

APRIL 7, 2011

It lives on, its very existence reducing the effectiveness of your brand campaign. If so, please comment below, or share your opinion with me on Twitter at @wittlake. Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. Click rates live on for a simple reason.

Click Rate 100

Click Rate Demand Generation Agencies B2B Marketing Enterprise Management 100

Digital B2B Marketing

MARCH 31, 2011

ACME’s existing search program, although more cost effective than this, cannot scale to drive an additional 30,000 visitors each month. Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. Views expressed are my own.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Demand Generation Agencies 100

Digital B2B Marketing

MARCH 4, 2011

Email is probably one of the most cost-effective channels for Kodak, and this allowed Kodak to quickly expand its email marketing. With list management practices like this at Ziff, and possibly many other B2B list providers, it is no wonder marketers say the effectiveness of B2B email list rentals is decreasing.

Enterprise Management 100

Enterprise Management Advertising Agencies Digg Demand Generation Agencies 100