Scoop.it

FEBRUARY 1, 2024

Content curation is convenient and easy, but content creation tends to be more personal and reach your specific audience with more effect. The right content curation strategies can increase website traffic and help boost rankings quite effectively. So, how is one to choose? and create or curate content based on them.

Curation 88

Curation Marketing Analytics Tools Eye-Tracking Content 88

Sprout Social

FEBRUARY 21, 2019

Utilizing social media listening tools will help your brand improve in many different ways, including product development and industry tracking. Social monitoring is the tracking of keywords and phrases relevant to your brand. Value of social listening on Twitter. Using Twitter listening tools.

Twitter 79

Twitter Eye-Tracking Keywords Work Management 79

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

KoMarketing Associates

MAY 25, 2022

If you haven’t considered using Google Ads for lead generation, you’re missing out on one of the most effective, scalable B2B lead generation magnets. . After a few weeks, check out the data, make sure your conversion tracking is working, and ensure you are getting the results you want. Track Your Results! .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Hubspot

JUNE 11, 2020

Here's a list of analytics tools that will help you measure the impact of your content marketing. Content Marketing Analytics. Your campaigns should be tracked every step of the way — not only for your benefit, but your audiences'. Google Analytics. HubSpot Marketing Hub. Price : Starts at $40/mo. Image Source.

Analytics 101

Analytics Work Management Planning Tools 101

Convince & Convert

DECEMBER 13, 2023

Or maybe your initial thoughts lack that ‘ je ne sais quois’ that ends up pushing your content to the top of the Trending Topics feed on Twitter or Instagram’s Explore pages. You can even use content curation software to help you do just that by keeping track of your audience’s preferences and the top-performing content in your niche.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Go Beyond SEO

MARCH 13, 2024

In this section, we will explore the social media strategies and techniques that can help you effectively utilize social media to enhance your brand as a manufacturer. Effective engagement strategies can help manufacturers increase their brand visibility and create a strong online presence.

Social Media 78

Social Media Media Brand Identity Branding 78

Navigate the Channel

JANUARY 19, 2024

This article explores three effective ways to use social media to grow your blog. Understanding the Social Media Landscape Platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest each offer unique advantages for bloggers. Social media can drive considerable traffic to your blog.

Social Media 65

Social Media Media Blogger Demographics 65

Navigate the Channel

JANUARY 29, 2024

Understanding the Power of Social Media Social media platforms such as Facebook, LinkedIn, Twitter, Instagram, and Pinterest have revolutionized the way we communicate and promote ourselves or our businesses. They provide users with a simple, personalized, and do-it-yourself promotion portal, equipped with advanced tools and analytics.

Social Media 65

Social Media Media Demographics FAQ 65

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. And here’s what it came up with: You can prompt ChatGPT to add emojis or hashtags if you are going to extend your campaign to Instagram and/or Twitter.

Social Media 105

Social Media Advertisements Advertising Tools 105

ClearVoice

MARCH 26, 2024

This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. Define key metrics for each.” — Michael Brenner , CEO, Marketing Insider Group Thanks to the nature of digital content marketing, there are almost too many metrics to track.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

SocialPilot

MARCH 5, 2024

As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. This blog will cover every key Facebook metric that you should track and why it is crucial for your overall Facebook marketing strategy. Where Can You Track It? Don’t worry. Let’s roll!

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Oktopost

NOVEMBER 22, 2023

60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. 94% of marketers believe that influencer marketing is an effective strategy for B2B businesses.

Social Media 117

Social Media Trends Media B2B 117

Sana Commerce

MAY 19, 2022

E-commerce analytics can feel overwhelming, but they’re one of the most concrete ways to track your business’s successes and growth. Without the information provided by analytics, businesses wouldn’t be able to make informed decisions. Understanding analytics doesn’t have to be difficult once you know what to look for.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

Vidyard

MARCH 23, 2021

You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. If your CEO was to suddenly ask which videos have been the most effective—which ones you should continue making—how would you answer? That’s all terrific.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Hubspot

APRIL 2, 2019

With 275 million monthly active users , Twitter is an undeniably good tool for engaging with an audience and expanding your brand's online reach. But it can be tricky to know whether you're truly successful on the site -- which is when a Twitter audit comes in handy. What is a Twitter Audit? What types of content are we posting?

Twitter 74

Twitter Click Rate Eye-Tracking Ideal Customer Profiles 74

Sprout Social

NOVEMBER 21, 2023

In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies. What is competitive monitoring?

SWOT 97

SWOT Budget Programs Eye-Tracking Advertising Benchmark 97

Sharpspring

OCTOBER 11, 2021

No need to search Google or Twitter every day to learn who is talking about you online. There are plenty of tools that can do the tracking for you and notify you when you need to take action. It supports Twitter, Facebook, Instagram, Reddit, and a variety of web sources like blogs and forums. asktwitter. This is a good start.

Social Marketing 125

Social Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 125

Integrated B2B

MAY 22, 2020

In this three-part blog series, I will cover how to make the most of your LinkedIn company page analytics, best practices for distributing content on LinkedIn and how to use LinkedIn when B2B events or shows are cancelled. This blog post is the first of three and delves deep into LinkedIn analytics. COMPANIES TO TRACK.

Linkedin 52

Linkedin Analytics Account Based Marketing Paid Search Agency 52

Integrated B2B

MAY 22, 2020

In this three-part blog series, I will cover how to make the most of your LinkedIn company page analytics, best practices for distributing content on LinkedIn and how to use LinkedIn when B2B events or shows are cancelled. This blog post is the first of three and delves deep into LinkedIn analytics. COMPANIES TO TRACK.

Linkedin 52

Linkedin Analytics Account Based Marketing Paid Search Agency 52

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. You can do this very well with Brandwatch Analytics , but there are free social media monitoring tools that can get some of the same results. Don’t let anyone else tell you different.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. You can do this very well with Brandwatch Analytics , but there are free social media monitoring tools that can get some of the same results. Don’t let anyone else tell you different.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Sprout Social

OCTOBER 25, 2022

As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Marketing Insider Group

NOVEMBER 18, 2020

The Most Effective B2B Marketing Strategies. Marketing agencies give SMBs access to top-tier marketing capabilities and capacity, while using their internal resources more effectively. ABM doesn’t care about the thousands of followers you gained on Twitter. Partner with a Marketing Agency. Create Visual Content.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

SalesGrape

NOVEMBER 3, 2023

By leveraging these tools effectively, businesses can ensure their content reaches individuals who are most likely interested in their products or services. Analyze competitor presence on different platforms as well as customer behavior patterns related to your industry niche using analytics tools such as Google Analytics or Sprout Social.

Lead Generation 52

Lead Generation Social Media Generation Media 52

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. Enhance marketing effectiveness Reporting on your competitors’ marketing strategies is an opportunity to review and refine your own.

Analysis 94

Analysis Marketing AI Examples SWOT 94

SocialPilot

DECEMBER 6, 2023

How can you execute each stage effectively and efficiently? This can serve as a ready-reckoner so you can tick off every task and remain on track to execute your marketing initiatives. Here is your free downloadable social media marketing checklist that you can take away and customize to meet social media marketing goals effectively.

Paid Content 62

Paid Content Social Media Social Marketing Marketing & Strategy 62

Sprout Social

AUGUST 16, 2016

It’s one of the main metrics marketers turn to when defining the impact and effectiveness of social marketing campaigns. Twitter Cards. Twitter Cards enable you to go beyond the 140-character limit of the platform and attach rich media experiences to your Tweets. — Twitter (@twitter) July 20, 2016.

Social Media 108

Social Media Effectiveness Media Social Networks 108

Optinmonster

DECEMBER 30, 2023

Key Elements of Effective ‘Above the Fold’ Content Crafting Compelling Headlines Your headline is the first thing visitors see. High-quality images or videos can convey your message quickly and effectively. Look at metrics like time on page and bounce rate to gauge effectiveness. Make it count.

Examples 89

Examples Content Trigger Marketing Eye-Tracking 89

Navigate the Channel

DECEMBER 14, 2023

Whether it’s Facebook, Instagram, Twitter, or LinkedIn, these platforms have become an integral part of people’s daily lives. Additionally, engaging content can help shape the perception of the brand, making it more relatable and trustworthy in the eyes of the audience. Why Social Media Marketing Matters 1.

Social Media 65

Social Media Allocation Social Marketing Media 65

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Oktopost

FEBRUARY 9, 2021

Way back in the ancient days of early Twitter (think 2007), hashtags were invented by a product marketer to help group data sets on the fledgling social media platform. . Hashtags aren’t just another Millennial trend on Twitter, TikTok, and Instagram. How to Use LinkedIn Hashtags Effectively. What Are Hashtags?

Linkedin 118

Linkedin Paid Content Social Media Ideal Customer Profiles 118

Oktopost

JULY 4, 2022

It’s a quick way to get a bird’s-eye view of how your audience feels about a certain situation. ? While this sounds simple, it creates an interesting ripple effect for the rest of the company. Business intelligence and smart social analytics can help you do that. Integration with your key social channels.

B2B Thought Leadership 131

B2B Thought Leadership Work Management Social Media Marketing Management 131

Sprout Social

JUNE 7, 2023

Effective communication Consistency in your content and communication across all touchpoints is crucial for a great brand experience. In fact, The Sprout Social Index™ 2022 shows that posts about products are the most effective type of content among consumers.

Work Management 114

Work Management Marketing AI Brand Identity Branding 114

Sprout Social

JULY 30, 2019

What should you be tracking? The names of key metrics can vary from one channel to another, but we’ll cover the core measurements that you’ll want to stay on top of for your KPIs, goal setting and campaign tracking. Specifics that you track will vary by industry, business and campaigns. Is it even important for your business?

Social Media 108

Social Media Media Budget Programs Response Rate 108

Sprout Social

MAY 7, 2020

Sprout’s Premium Analytics is the most comprehensive way to analyze the performance of your organic and paid social efforts. Premium Analytics can be added to any Sprout plan and, in addition to numerous out-of-the-box reporting options, it includes access to an advanced Report Builder. Start Your Free Trial.

Ideal Customer Profiles 90

Ideal Customer Profiles Paid Social Agency Eye-Tracking Paid Search Agency 90

illumin

NOVEMBER 20, 2023

It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels. This targeted approach will help maximize the effectiveness of your campaign.

Buy 52

Buy Advertising Agencies Media Paid Search Agency 52