KoMarketing Associates

APRIL 24, 2018

Although the majority of marketers believe that their ad campaigns are fully integrated and effective, previous research suggests that many customers disagree. And while it is unlikely that the views of marketers and consumers will ever align 100 percent, marketers definitely have the tools to move effectiveness in the right direction.”.

Campaigns 189

Campaigns Planning Ad Frequency Mobile Advertising 189

KoMarketing Associates

MARCH 12, 2019

But when you combine them , they’re far more effective. You can test ad copy. Which means you can test your messaging. According to our survey of how B2B marketers are doing lead generation , search engine optimization beats “paid search or online advertising” for tactical effectiveness in lead generation.

PPC 205

PPC Sales Qualified Leads Lead Scoring Lead Ranking 205

KoMarketing Associates

JUNE 30, 2021

B2B marketers were asked what the most effective metrics used to measure lead generation quality were, and they listed them accordingly: So as you look over which B2B lead generation metrics you’re tracking, think about lead quality. This is why we track in the first place: to be data-driven and more effective over time.

Lead Generation 223

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 223

KoMarketing Associates

AUGUST 7, 2018

So, you started testing all the basic, obvious things. You split-test headlines, calls to action, hero shots, and copy. You split-test form fields and a couple of different layouts. You tested whether adding a testimonial or a trust certificate might help. Maybe you even did some multivariate testing. your website.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

KoMarketing Associates

JANUARY 31, 2017

Ghostery is a free Chrome extension that provides insight into the tracking, advertising, and analytics programs a website deploys. Wapalyzer detects content management systems, web servers, JavaScript frameworks, as well as analytics and marketing tools amongst others. Structured Data Testing Tool. Moz Keyword Explorer.

Analysis 120

Analysis Online Marketing Resources B2B Marketing 120

KoMarketing Associates

APRIL 16, 2015

Google Analytics Release Notes. Not to be outdone, the team at Google Analytics is also releasing summary communication on changes made to the platform with references to announcements and information. Mobile Friendly Testing Tool. Structured Data Testing Tool. Page Speed Insights Tool. The results might surprise you.

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

KoMarketing Associates

MAY 9, 2017

Innovative marketers are using personalization solutions that include features for behavioral tracking, segmentation, campaign management, testing and analytics. Do you see this changing at all in the near future? Marketers are also leveraging marketing automation platforms and CRM solutions.

Personalization 151

Personalization Work Management Marketing Management B2B Thought Leadership 151

KoMarketing Associates

NOVEMBER 9, 2017

Was there a difference in how B2B vs. B2C marketers measured content effectiveness? “We Why do you think marketers are still relying heavily on customer feedback to gauge effectiveness? “Knowing how to eliminate biases (through methods such as A/B testing) is critical. As an example, companies in the Southern U.S.

Marketing Automation Services 124

Marketing Automation Services Planning Marketing Analytics Tools Content Marketing 124

KoMarketing Associates

MARCH 5, 2013

It can often be difficult to find a path through the clutter to discover the best option in which methods and tools will be most useful and effective in a B2B marketing campaign. Google Analytics: Tracking website traffic, page views, conversions, and leads are all essential to understanding the influence and success of a B2B campaign.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

KoMarketing Associates

JANUARY 5, 2016

Google Search Rater Guidelines are designed to aid Google “quality raters” in their assessment of the perceived accuracy in Google search results when running testing experiments. Google applies machine learning across thousands of websites that use Google Analytics, and have opted in to share anonymized conversion data.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

KoMarketing Associates

OCTOBER 26, 2017

In my last post , I discussed how paid media tactics could influence and improve the effectiveness of your account-based marketing (ABM) initiatives. This leads to super-targeted and extremely effective ads aimed at your key decision makers. The most effective marketing tactics are ones that resonate best with your target audience.

Account Based Marketing 120

Account Based Marketing ABM Cost per Lead B2B Marketing 120

KoMarketing Associates

DECEMBER 27, 2016

By adding AMP functionality (and Analytics tracking) to their blog, we saw an immediate uptick in mobile traffic. After a long period of testing, Google made their search engine results page sidebar less and completely overhauled the look and feel of their search engine in order to try and unify the design across all devices.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

MARCH 5, 2015

Make sure this is set up correctly because it will effect how your ads look. These Ads are highly effective and I suspect will generate great results as they are rolled out. Pinterest, with their 53 million active users, recently began testing a multi-image feature for promoted pins. Pinterest Multi-Image Promoted Pins.

Advertising Agencies 120

Advertising Agencies Social Media Advertisements Advertising 120

KoMarketing Associates

OCTOBER 18, 2018

We’ll study our analytics reports and maybe invest in better technology. And as the chart below shows, if you use the right call-to-action, it can almost double the effectiveness of a post. The only way to know is to test. And of course, you’ll want to test. You probably do, too. So, how do we get there? and elsewhere.

Social Media 129

Social Media Analysis Paid Search Agency Media 129

KoMarketing Associates

MARCH 3, 2015

Monitoring updates, testing new features, and regularly examining and optimizing tactics are all key components of a successful search engine marketing strategy – however, sometimes we need to go back to the basics and make sure we are utilizing the tried and true best practices. Landing Page & Conversion Path.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

KoMarketing Associates

DECEMBER 27, 2016

By adding AMP functionality (and Analytics tracking) to their blog, we saw an immediate uptick in mobile traffic. After a long period of testing, Google made their search engine results page sidebar less and completely overhauled the look and feel of their search engine in order to try and unify the design across all devices.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

KoMarketing Associates

MARCH 21, 2013

Conversion Optimization: Test location and presentation of conversion actions to improve conversion rates, even if those actions are closer to top of funnel lead generation initiatives. This MarketingSherpa 2013 Marketing Analytics Benchmark Report chart outlines key social media metrics routinely tracked. Value is the Currency.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

KoMarketing Associates

MAY 16, 2013

Why It’s Good : The Honeywell Security Group page was ranked #1 out of all company pages (B2B and B2C) according to the Social Effectiveness Index. Ranked #7 on the Social Effectiveness list, its business objectives are clearly illustrated with a professional cover photo. Facebook Page : [link]. Likes : 16,967. Likes : 5,145.

Facebook 120

Facebook B2B Gartner Best Practices 120

KoMarketing Associates

DECEMBER 3, 2015

Do your research in Analytics, Search Console, etc. Whether that’s testing out a new keyword strategy for content development, pitching high-tier industry publications with guest blog ideas, brainstorming new and different ways to drive traffic to client sites, etc., When I Grow Up, I’m Living Alone!”. Pretty much every kid’s dream.

Content Marketing 120

Content Marketing Planning CMS Development Content 120

KoMarketing Associates

MARCH 30, 2017

More Search Visibility: According to Marketo , marketers rate social media as the second-most important factor (64%) in organic search success, behind only effective web pages (82%). Dark Social: Dark social is the social sharing of content that can’t be measured through analytics tools – often from email and instant messaging.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

JULY 27, 2016

It is important that we recognize these nuances to effectively address our users’ requests.”. In addition, Baidu’s free analytics tools can help webmasters analyze their efforts. To complement its search engine, Baidu has dozens of featured products. B2B Marketing Takeaway. Overview of Qihoo 360. B2B Marketing Takeaway.

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

KoMarketing Associates

DECEMBER 10, 2019

And the platform just removed likes, which may have unexpected affects (or – who knows – positive effects). Test the appointment booking feature. It also integrates with Zapier, Google Analytics, InfusionSoft, Zoom, GoToMeeting, PayPal, and more than a dozen other services B2B marketers will recognize. No worries.

B2B Marketing 247

B2B Marketing Tactics Advertising Agencies Effectiveness 247

KoMarketing Associates

NOVEMBER 10, 2021

Designing an effective B2B social media marketing strategy, however, is no easy feat. To be effective, brands must develop a data-backed strategy, create an appropriate budget, and measure their success. Finding the right platform for your business is crucial to an effective social strategy. More than 3.6 Platform Types.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

KoMarketing Associates

MAY 3, 2022

The problem is, not all content marketing is effective, and many businesses get so caught up in creating content that they fail to track the content marketing metrics that actually help them see what works—and what doesn’t. . Find this metric in Google Analytics. . Engagement . Time On Page. . Email Marketing Metrics .

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

KoMarketing Associates

JUNE 17, 2022

There are tons of social media analytics tools you can use to track this in one place, or you can look in the analytics section of each platform. . In addition to looking at social media engagement, I recommend looking at Google Analytics to see how much traffic social media drives overall. Understand Your Audience on Social .

Social Media 255

Social Media Social Marketing B2B Marketing Media 255

KoMarketing Associates

DECEMBER 9, 2020

A good starting pointing is to check your website’s URL in Google’s Mobile-Friendly Test. This is another effect of self-guided B2B buyers’ journeys; now that content supports so much of the sales process, it’s critical for B2B marketers to develop the right content so it can be shown to the right person at the right time.

B2B Marketing 219

B2B Marketing Work Management Marketing Attribution Marketing Management 219

KoMarketing Associates

MAY 8, 2018

Use analytics and UTM codes to better track if users are actually clicking through on your CTAs. Just with regular content CTAs, getting this CTA may take a few tests to get just right. At the end of their training, clients can become certified in that software to prove they’ve effectively learned how to use it. Product Bonuses.

Webinar Metrics 159

Webinar Metrics B2B Marketing & Strategy Urgency Marketing 159

KoMarketing Associates

OCTOBER 2, 2018

From the Hanover Research report: The Trends in B2B Marketing report analyzes 700 research studies conducted in 2017 to detail the issues confronting B2B companies and how organizations use market intelligence and analytics to get ahead of a rapidly changing market, foster innovation, and drive growth. Why This Report is Significant.

Budget Programs 123

Budget Programs Marketing Report B2B Marketing Work Management 123

KoMarketing Associates

NOVEMBER 6, 2013

A recent article on MarketingSherpa highlighted responses from B2B marketers regarding the most effective tactics for engaging mobile users. It was interesting to note that the vast majority of B2B marketers engaged in mobile appeared to have a positive response, at least in terms of their initial feedback on mobile marketing effectiveness.

Mobile Marketing 120

Mobile Marketing B2B Marketing SEO Optimization 120

KoMarketing Associates

JULY 21, 2015

As a variable to test, consider rotating a number of the following (as long as they are synonymous; this list is unformatted for expediency): Achieve. Consider testing color, font, and size, among other characteristics, when building your call to action messaging. Test out punctuation – !, ?, Participate. Understand.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

KoMarketing Associates

MAY 7, 2019

PPC marketing can be controlled and tested and measured at a level other marketing channels can’t achieve. This one mind shift may end up being marketing analytics 2.0 Questions are effective copywriting devices – they tend to stop people in their tracks. It’s because they have an inherent advantage. Ask Questions In Ads.

PPC 148

PPC Lead Generation Sales Qualified Leads Lead Ranking 148

KoMarketing Associates

DECEMBER 13, 2013

So, prior to creating a new piece of content, be sure to spend some time digging through Google Analytics to determine which assets have had the highest number of page views (total and unique) as well as the most activity (shares, comments, likes, etc.). They Will Come. Do your research and plan accordingly.

Planning 120

Planning Content Marketing Ad Building Marketing Analytics Tools 120

KoMarketing Associates

MAY 7, 2019

PPC marketing can be controlled and tested and measured at a level other marketing channels can’t achieve. This one mind shift may end up being marketing analytics 2.0 Questions are effective copywriting devices – they tend to stop people in their tracks. It’s because they have an inherent advantage. Ask Questions In Ads.

PPC 120

PPC Lead Generation Sales Qualified Leads Lead Ranking 120

KoMarketing Associates

AUGUST 19, 2014

If you’re an online quiz junkie like me, you’ve likely, at some point, taken a psychology test to determine whether you’re right- or left-brained. As a marketing writer, I’m convinced that it takes both the creative and the logical sides in order to execute an effective content strategy. d) All of the above. d) All of the above.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy B2B Marketing Planning 120

KoMarketing Associates

AUGUST 20, 2019

Or, sometimes data has been sourced through a third-party too many times, creating the same effect as a game of telephone. Look at Google Analytics, Google Search Console, SEMRush, Data Studio, and more to cross-examine the issue and try to find out the root of the problem.”. By Liz Krupa (Content Marketing Analyst).

B2B Marketing 121

B2B Marketing Top of Funnel Planning Work Management 121

KoMarketing Associates

JULY 2, 2015

Test Different Styles. Optimizing your social media strategy for effective content distribution is key to generating the most shares possible. You can start by digging into Google Analytics and social media data to find what times your audience is online. Keep it less than 160 characters. Distribute Your Content.

Content 120

Content Distribution Curation Keywords 120

KoMarketing Associates

JULY 18, 2019

The future of SEO will be: 1⃣a return to less-trackable marketing 2⃣a vastly bigger industry 3⃣more competition & sophistication 4⃣more searches, but fewer organic clicks 5⃣a shift in ranking signals 6⃣ever-changing tactical effectiveness. Planning ahead is crucial for analytics reporting.

SERP 28

SERP Paid Search Agency Lead Scoring Lead Ranking 28