accelerate agency

NOVEMBER 3, 2020

The first posts in our series for SaaS businesses are all about getting traffic to your site. There’s hardly a more effective way of boosting the traffic a website receives than with good content marketing. You can build a customer persona through conducting surveys, interviews, and analysing your analytics data.

Long Tail Marketing 52

Long Tail Marketing Marketing & Strategy Marketing Strategy Planning 52

NuSpark Consulting

FEBRUARY 10, 2013

I say that because the goal of search engine optimization is to drive increased unbranded (terms that do not mention your company name) quality traffic to your website that converts into a desired action; nothing more; nothing less. Website theme: Provide information, articles, and advice; provide educational content.

Traffic 100

Traffic Optimization Work Management Marketing Management 100

seo.co

OCTOBER 25, 2023

For example, people often type in the service they need, followed by their city, like this: bankruptcy lawyer Denver San Francisco bankruptcy law firms But then there are also “long-tail” keywords you should consider. A good XML sitemap will help your pages get discovered faster, which means more traffic in the long run.

SEO 52

SEO Marketing & Strategy Lead Scoring Lead Ranking 52

Anyword

AUGUST 18, 2022

Navigating the intricate web of SEO often leaves you more confused than before you ever decided to fire up Google Analytics. The first page of Google search results gets 90% of the traffic. Google Analytics offers a myriad of insights into your existing audience. Not all traffic provides the same value (ex. Algorithms.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

Brightedge

JUNE 3, 2020

Visit these pages for our previous installments on education , finance , and retail. Producing high-value, editorial content and offering a gateway for other businesses is likely to assist in continuing traffic to your site. We brought together industry-specific research to educate our audience on how search insights have changed.

Research 80

Research SEO B2B Long Tail Marketing 80

Brightedge

JULY 22, 2022

In addition, Google Analytics 4 data is now also available in Search Console Insights. Google’s Search Console is just getting better and better, allowing webmasters and marketers to get crucial data about how search traffic is interacting with their assets. Google Adds Google Analytics 4 (GA4) Support to Search Console Insights.

SEO 52

SEO Lead Ranking Marketing Analytics Tools Long Tail Marketing 52

KoMarketing Associates

SEPTEMBER 25, 2013

The impact of this shift in search technology means that nearly 100% of keyword data, as reported in web traffic tools like Google Analytics, will be indefinable (“not provided”). Deeper analysis of site, brand, and page level performance, associated to organic search traffic, will be even more critical moving forward.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

Adobe Experience Cloud Blog

FEBRUARY 23, 2017

As you expand your keyword strategy to include long-tail keywords (keywords that are four or more words), add your industry, physical location, and/or target audience as appropriate. Building out a list of long-tail keywords can start by adding, “for the finance industry,” “in Los Angeles,” or “for CFOs,” for example.

Account Based Marketing 131

Account Based Marketing SEO Top of Funnel Marketing Management 131

Hinge Marketing

SEPTEMBER 30, 2015

Show Them the Website Traffic. In our own experience, we’ve seen a high correlation between website traffic and firm revenue. When visitors come to your website, they’re likely engaging with your educational content and learning more about your services, expertise, and past successes. To your blog?

Work Management 48

Work Management Buy Analytics Marketing Management 48

Goodish Agency

MARCH 10, 2021

Hence, ranking for the industry-specific keywords that bring you free organic traffic seems very relevant if not crucial for your digital marketing strategy in 2021. Furthermore, as the market becomes increasingly saturated and competition increases, companies need to consider their long-tail keyword strategies to ensure growth.

Marketing Budget 98

Marketing Budget Paid Search Agency Marketing Strategy Marketing & Strategy 98

Parse.ly

JULY 29, 2021

The goal is to draw a wide variety of people to your brand through engaging educational information. If you aren’t already pulling keyword ranking data, tools such as Ahrefs or Moz can help you understand what is currently driving traffic to your site and to your competitors’. Build successful marketing funnel stages.

Top of Funnel 59

Top of Funnel Paid Content Webinar Metrics Optimization 59

seo.co

FEBRUARY 15, 2021

Everything else is the same as it is in traditional SEO as your site attracts organic traffic from the countries you’re targeting. Google accounts for nearly 70% of all global search traffic. For starters, use Google Analytics and other search engine tools to check where your website’s traffic is coming from.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Marketing Insider Group

MAY 22, 2023

Draft a script for a web series that educates viewers about [topic]. Digital Marketing Analytics 23. What are the best website analytics tools B2B businesses can use? How can we track our company’s analytics on social media? How can we track our company’s analytics on social media?

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

B2B Marketing Insights - WE

MARCH 25, 2022

Drive organic traffic with B2B SEO services. B2B SEO strategies aim to increase organic traffic by focusing on specific keywords and keyphrases and developing quality content to drive sales-qualified leads. An SEO audit evaluates a website for areas that your website can improve to increase organic traffic. On-page SEO.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

ClickZ

OCTOBER 20, 2020

The use of SEO in a marketing campaign can mean the difference between a significant increase in traffic to your website and minimal traffic. Offering compelling content will educate your audience about your brand and your products, helping them feel less pressured to make a purchase.

Marketing Automation Services 85

Marketing Automation Services CRM Automation Marketing Management 85

EMagine B2B Blog

DECEMBER 3, 2018

The greatest takeaway from this year is that what worked before in SEO may still work and you may still rank on page one of Google, but your actual website traffic and conversions may have completely different results. Long-Tail Keywords Continue to Grow. Google truly gave and took away in 2018. July 2018 Updates.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

The greatest takeaway from this year is that what worked before in SEO may still work and you may still rank on page one of Google, but your actual website traffic and conversions may have completely different results. Long-Tail Keywords Continue to Grow. Google truly gave and took away in 2018. July 2018 Updates.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Valasys

FEBRUARY 20, 2023

It can therefore help drive traffic from high-quality prospects by concentrating on lead generation. Based on the following, you can define a sector of possible clients: Segmenting based on demographic factors such as gender, age, marital status, education, religion, and race. High-value customers also follow high-quality prospects.

Lead Generation 40

Lead Generation Sales Qualified Leads Ideal Customer Profiles Lead Scoring 40

Hubspot

OCTOBER 7, 2016

There are millions of blog posts being published every day , and many of those posts will never see a lick of traffic. Educational. Roughly 60% of marketers still struggle with creating engaging content, even when including many of the components above -- and the problem goes well beyond just the traffic a piece of content is getting.

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Sana Commerce

AUGUST 28, 2023

We’ve taken this data and synthesized it into this report to educate B2B businesses on their buyer’s needs and how to include it in their 2024 sales strategy. When your B2B buyers make the choice to use your web store, you can be the beneficiary of direct and long tail positive effects. E-commerce is a necessity now.

B2B 52

B2B B2B Sales Work Management Burn Rate 52

Hubspot

NOVEMBER 24, 2017

We're going to go over some of the ways to avoid that big, scary traffic trend above -- or to prevent it from happening again, if you've seen it before. You'll need access to Google Analytics and SEMrush to follow these steps. Google Analytics (GA) doesn’t pull the “[link] part of a URL, so make sure you manually enter it.

Lead Scoring 77

Lead Scoring Lead Ranking CTR SEO 77

QuanticMind

MARCH 22, 2019

Long-tail keywords are also a great way to broaden your keyword list, as well as increase traffic, for they typically have a slightly lower cost per click and the quality of traffic is higher. Whether given a limited budget, or a sudden budget surplus, it is important to remember the goals of the campaign. Remarketing.

SEM 40

SEM Spending Budget Programs Tips 40

Hubspot

MARCH 29, 2013

Share educational content with relevant LinkedIn Groups. Share educational content on sites your target audience frequents. 3) Identify a Long-Tail Keyword Phrase With High Search Volume. Long-tail keyword phrases are very targeted search terms, typically three words or more. Then create content around it.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

seo.co

JUNE 6, 2022

But then there are also “long-tail” keywords you should consider. Generally, long-tail keywords get less search volume, but there’s also less competition when you’re trying to rank for them. On top of welcoming site visitors and educating them on your service, landing pages can help your website rank on search engines.

SEO 21

SEO Marketing & Strategy Lead Scoring Lead Ranking 21

Referral Rock

OCTOBER 9, 2019

And do they believe that long-tail keywords are the best tactic for websites with low domain authority? Old articles: updates, traffic, and leads. But how much traffic and leads are these old posts responsible for? However, it does seem like the updates to old posts are connected with the traffic they bring in.

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Moz

OCTOBER 18, 2020

Do your observations and analytics data indicate that this concept is still correct? Since the public health emergency emerged, we’re seeing an uptick in traffic to websites. I have seen featured snippets for lots of really long-tail, commercial-intent keywords that probably shouldn’t have featured snippets. Tweet this!

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

Hinge Marketing

JULY 16, 2015

This is where analytics come into play. The traffic you’ll generate from these highly targeted “long-tail” keywords add up. Take the next step and support the claim by publishing educational content for your buyers. This long-term strategy leads to a brand that prospects can trust.

CMS Development 48

CMS Development Work Management Marketing Management Marketing Strategy 48

Hubspot

MARCH 22, 2012

For example, not all of the traffic that lands on HubSpot's site actually knows that we sell inbound marketing software. So while it's important to target a search term like "inbound marketing," it's crucial to also target a long-tail term like "how to get leads with social media." Not Knowing Your Geography.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Marketing Interactions

JUNE 23, 2017

This level of detail highlights long-tail keywords for top of the funnel SEO, provided you’ve chosen phrases your customers also use. For example, just because videos get the most traffic on your website doesn’t mean videos are the persona’s content of choice. Lower total cost of ownership for ERP by moving to a cloud platform.

Buyer Personas 64

Buyer Personas Marketing Strategy Marketing & Strategy B2B Marketing 64

Marketing Insider Group

SEPTEMBER 21, 2020

Business owners who create a blog and commit to posting regularly will see an increase in traffic, leads, and sales. It’s in this range that traffic steadily increases, and you’ll start to see the benefits of compounding organic traffic. For organic traffic, three to four times a week will do the trick. Brand awareness.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Hubspot

FEBRUARY 17, 2015

Increase referral traffic by X% by Y DATE. Increase direct traffic by X% by Y DATE. This piece should be evergreen, and ideally it should bring in a steady stream of organic traffic over time versus just a ton of referring traffic on launch. Increase brand recall and/or brand recognition by X% by Y DATE. Me neither.

Lead Ranking 28

Lead Ranking Multi-Touch Attribution Brand Identity Branding 28

Hubspot

SEPTEMBER 24, 2010

This makes it much more important to rank on the first page and, more specifically, in the top three results for specific keywords and keyword phrases, since these are the results that are going to be getting the majority of the traffic. Should I optimize for short tail or long tail keywords?

Cost Per Click 28

Cost Per Click Google Webinar Metrics Long Tail Marketing 28

Single Grain

MAY 6, 2021

Template #3 – Monthly Link Building Report from Agency Analytics. Client Education Template from Moz. The report is a way to measure the search engine optimization efforts, and it contains the following metrics or Key Performance Indicators (KPIs): Organic traffic. Why Is an SEO Report Important? Template #10 – What Is SEO?

Template 145

Template SEO Lead Scoring Lead Ranking 145

Moz

MAY 5, 2020

When traffic is falling, it's easy to panic and focus on what you can control. Traffic isn't just a nice-to-have — it puts food on the table and the roof over your head that keeps the water out. Let's start with a fundamental question: (1) Did your traffic really drop? The graph above covers all traffic sources.

Traffic 74

Traffic Google CTR Lead Scoring 74

Sprout Social

OCTOBER 20, 2016

This approach included the creation and distribution of a mix of sales, educational and lifestyle content. They also understood the long tail benefits of building an informative Page with a consistent brand voice and content relevant to their target audience. Finding That Sweet Spot. 536,458 total clicks. 236,717 photo views.

Traffic 111

Traffic Facebook Advertorials Long Tail Marketing 111

The Lead Agency

JUNE 19, 2023

B2B blogging is a powerful tool for establishing your brand as an authority in your field, building a community of engaged readers, and driving traffic to your website. Opt for long-tail keywords that are specific to your industry as they are more likely to attract a highly targeted audience.

SEO 117

SEO B2B Lead Scoring Lead Ranking 117

Webbiquity

NOVEMBER 5, 2019

Educate Your Buyers. Converting organic search traffic. Instead of focusing on one keyword that brings in a few dozen organic visitors each month, group several closely related keyword phrases to increase traffic. Maintain Efforts Long Term. The main considerations for B2B SEO include: Optimizing for multiple queries.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239