Digital B2B Marketing

MARCH 24, 2011

Here are a few of the reasons people have shared with me recently when asked why they lie on registration forms: I register for information, but get a barrage of emails and phone calls. Most of the content is useless , I’m not giving up my information for that. Why would I give them my real information?

B2B Thought Leadership 100

B2B Thought Leadership Demand Generation Agencies Digg Demand Generation 100

Webbiquity

JANUARY 31, 2011

What types of information are worth sharing, beyond blog posts? 20 ways to increase the number of your followers on Twitter by Web SEO Analytics. You might gain information, competitive intelligence, insight, a new supplier or partner, publicity, brand awareness, an idea, customer insights, and yes, even a potential customer.

Twitter 100

Twitter Tools Tips Best Practices 100

Digital B2B Marketing

MARCH 17, 2011

Online marketers collect reams of information about everyone, without permission, and profit by using this data to sell advertising. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. But data collection and profiling will continue , accompanied by a new disclosure and opt-out. What is your opinion?

Advertising Agencies 100

Advertising Agencies Advertisements Advertising CAN-SPAM 100

Digital B2B Marketing

MARCH 11, 2011

Use the information for what it was intended for, to support your message. People aren’t willing to make up that much information for your content. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content Tagged with content , gating , registration Like Be the first to like this post.

Peer-to-peer 100

Peer-to-peer Content Digg Demand Generation 100

Digital B2B Marketing

MARCH 4, 2011

To keep you informed of important technology products, services and business opportunities, Ziff Davis Enterprise would like to occasionally send you valuable information via email from our business partners. Ziff does not rent their lists only to a carefully-selected list of companies with timely and relevant information.

Enterprise Management 100

Enterprise Management Advertising Agencies Digg Demand Generation Agencies 100

Digital B2B Marketing

MARCH 31, 2011

The audience of a publisher like ComputerWorld doesn’t care about ACME and isn’t looking for information from ACME. A personal example: When I joined Babcock & Jenkins, one of the first things I did was sign up again for IAB SmartBrief , a great daily information source on interactive advertising.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Demand Generation Agencies 100

Digital B2B Marketing

MARCH 28, 2011

However, it represents a monumental change in how information is shared and consumed. Twitter isn’t very social: study Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Rants , Research , Social Media Tagged with content , digital , Research , social media , twitter Like Be the first to like this post.

Twitter 100

Twitter Social Marketing B2B Marketing Broadcasting 100

Digital B2B Marketing

MARCH 15, 2011

Perception is reality, and the perception is that online behavioral advertising companies collect and use personal information without regard for the wishes of the audience. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. What other marketing activities belong on the list?

Paid Search Agency 100

Paid Search Agency Ad Frequency Digg CAN-SPAM 100

B2B Marketing Zone Posts

APRIL 5, 2010

12 Mobile Marketing Stats You Need to Know - Junta 42 , March 31, 2010 Some interesting mobile marketing stats. The information “filters” we use are shifting from being economic filters, driven by publishers, to social filters, driven by the relevance of individuals and their messages. Hot Topics. Mobile (32). March 5, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Webbiquity

FEBRUARY 7, 2012

” Social Networking Growth Stats and Patterns by Social Media Today. J-P De Clerck passes along some fascinating stats from a McKinsey study on social technologies, including: • 72% of companies use at least one type of social technology; 50% use social networking, 41% have blogs, and 38% use video. • ” Twitter Stats.

Paid Content 100

Paid Content Social Media Statistics Research 100

Online Marketing Institute

NOVEMBER 4, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. This allows companies to pinpoint their target audiences and engage with them in a meaningful way — providing insights, information, education and support. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

JANUARY 4, 2011

Provide relevant, timely information to established media This is a really simple tactic I came up with as a PR strategist. In many cases, (but not always) you’ll get credited as the information source. You can, in essence, get ahead of your audience and predict what they will want to read next. What did I learn?

Tactics 40

Tactics PR Planning Buzz 40

Webbiquity

FEBRUARY 7, 2011

McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. Social Media Facts, Stats and Figures. Laurie Sullivan reports on research from MIT that quantifies how social networks accelerate the spread of information and affect the behavior of members.

Social Media 100

Social Media Paid Content Tactics Tips 100

B2B Marketing Zone Posts

AUGUST 3, 2010

5 Ways to Make A Better Analytics Presentation - Manhattan Marketing Maven , July 23, 2010 Analytics are the new black. As that has been one of the most popular posts on this site, and still generates regular traffic, we wanted to make sure the information was updated where readers are still going. What did I get? Tweet This!

Ning 40

Ning Paid Content Facebook Sales Management 40

Webbiquity

MARCH 31, 2010

What social media information source is used by 91% of b2b buyers? 53% of C-level execs say they prefer to search the Web and locate information themselves rather than delegating this. Why are consumers following brands on Twitter and Facebook? Do C-level executives really click on ads? in 2008 versus 2007. Laurie Sullivan. Tweet This!

Paid Content 100

Paid Content Social Media Research Social Marketing 100

Webbiquity

JANUARY 26, 2011

And it isn’t just low-level minions conducting searches at the behest of higher-ups; 63% of C-level executives say they first turn to mainstream search engines to locate information. How to optimize page Titles and improve click through rates by Web SEO Analytics. SEO vs. PPC stats, and the ROI of SEO. by KISS Metrics.

SEO 100

SEO Resources Tips Best Practices 100

Digital B2B Marketing

MARCH 1, 2011

Lots of data, but little to no actionable information. The following framework is a useful starting place, based on information available from most web analytics packages and ad servers. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. If so, share it in the comments.

Advertisements 100

Advertisements Advertising Planning B2B Thought Leadership 100

Digital B2B Marketing

MARCH 7, 2011

This is just a thin slice of the information that was included in the report. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under In Practice , Research Tagged with Cloud Computing , Enterprise , IDG , IT , Research Like Be the first to like this post. Views expressed are my own.

Enterprise Management 100

Enterprise Management B2B Thought Leadership Marketing Management Thought Leadership 100

Buzz Marketing for Technology

JUNE 28, 2008

66 favorites | 13 embeds ( Stats ). Like tagging and Digg andâ?¦ analogy: personal information [link] Slide 36: Metadata Slide 37: What Will We See? For that matter, what kind of network do we Too much connection and information propagates too want for quickly ourselves? Toward a New Knowledge Society. 8590 views |.

Web 2.0 100

Web 2.0 DMCA Disintermediation RSS 100

Single Grain

OCTOBER 1, 2020

Blogging is a highly personal, text-based medium, and in order to be successful, it must deliver content that’s informative and engaging, while standing out from other posts in its niche. A strong headline is attention-grabbing, informative, and makes you want to click it to read the full article. 1) The Headline/Title.

CMS Development 111

CMS Development Effectiveness A/B testing Top of Funnel 111