Salesforce Marketing Cloud

FEBRUARY 7, 2024

It’s important to note that data privacy is different from data security. It’s important to note that data privacy is different from data security. Data takes center stage in building trust. However, stories about data loss can steal the spotlight – and be reputation killers. The outcome? It’s also vital as a preventative measure.

Lock-In 59

Lock-In Privacy Practices Work Management 59

Contently

DECEMBER 10, 2020

In our brainstorming and planning sessions, we are actively thinking through how to make up that gap while we continue to support the vital trade publications that put on these events in our industry. 2020 is a year unlike any other. As LiveIntent’s SVP of global marketing, I came in with a comprehensive plan, ready to execute.

Planning 213

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 213

SpotMe Blog

FEBRUARY 2, 2022

Needs are going to be different. But you need robust data analytics and insights. They often have the interactive elements for both live and on-demand. These solutions tend to have less interactivity built-in. They offer direct integration with Google Analytics and Facebook Pixel. Networking and group building.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

Customer Experience Matrix

APRIL 10, 2014

Consumers are intuitively reluctant to accept the monopoly relationship, but usually trade away their freedom because no other choice available or in exchange for convenience and low total cost. App developers make a similar calculation, trading lower margins and less control for the larger marketplace and less development expense.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Optinmonster

APRIL 4, 2024

Interact with your live chat widget. You can use a tool like Google Analytics to understand your existing web traffic, how well they are converting, and where they are coming from. After all, today’s leads are tomorrow’s customers. If you are already familiar with these concepts, feel free to skip ahead to the next section.

eCommerce 75

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 75

Marketing Insider Group

FEBRUARY 25, 2020

And what’s the point of all that? As well as keeping your existing customers, one of your primary focuses is bringing in new clients. You probably never thought much about getting new customers from blogging. Some CMOs become so caught up in all of that activity that they forget about another vital aspect of marketing: your website.

Ideal Customer Profiles 275

Ideal Customer Profiles Trade Show Ad Frequency CMO 275

Martech

MARCH 15, 2022

It may not be as easy to quantify, but it’s too easy for analytical CEOs to dismiss the qualitative work involved in branding. As Airbnb CEO Brian Chesky made so clear: “The designing of experience is a different part of your brain than the scaling [of] your experience. It’s a different skill set. Why is branding important?

Ad Building 145

Ad Building Brand Identity Branding Marketing & Strategy 145