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Is WordPress really the answer for all businesses?

Martech

So for many organizations, especially larger enterprises, WordPress may not offer a good fit for general purpose WCM services, even if it’s an exceptionally productive blogging and micro-site offering. ” “The site’s structure is too locked down.” ” “Our page structures are too locked down.”

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Q&A with Acquia Chief Marketing Officer, Lynne Capozzi

ClickZ

While some companies may eliminate the title, that doesn’t mean the role of CMO will go away completely — it will just evolve, and maybe get a brand refresh. They know that customers interact with brands far beyond a web browser. Marketers have more channels to monitor, from social media, to AI assistants, and more.

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eCommerce Store Migration To Shopify: A Step By Step Guide

Huptech Web

As the market evolves and new technologies are introduced, businesses constantly look for ways to improve their online presence and reach new customers. The platform migration process can involve moving the entire store, including products, customer data, and order history, or it can be a partial migration of specific components.

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How to Choose a Privacy Compliant A/B Testing Tool (Our Guide for German Optimizers)

Convert

A/B testing companies are now taking extra measures to comply with these new rules. How Did the A/B Testing Company Prepare for Data Compliance? Were all essential company departments involved that work with personal data (e.g. human resources, IT, sales/customer support, marketing)? Common questions to be answered are.

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Components of a SaaS Marketing Strategy with a Freemium Model

SmartBug Media

I love free samples at Costco, free Wi-Fi at coffee shops, free cookies at the car dealership, free parking, free customer support, and free upgrades. Example: HubSpot has done this with several features including their CMS. Do you have a self-service customer support portal? What’s the cost to support customers?

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Why we care about traditional content management systems, the original no-code tool

Martech

WordPress, the most popular content management system (CMS), is used by over 40% of websites and was launched in 2003 as an open-source website builder. Digital experience is now the buzzword of modern marketing, and the CMS is the engine powering it. Digital no longer means the company website. Why should marketers care?

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Salesforce Customer 360 Pricing 2022?

TrustRadius Marketing

If you are looking for a customer relationship management (CRM) solution that can bridge workflow gaps for you, then Salesforce Customer 360 has you covered. Customer 360 is a popular CRM that gives you impressive reach and visibility into the way your customers relate to your product. What is Salesforce Customer 360?