We’ll also help you with your RSS feeds, other channels that can house your content (Slideshare, for example), making you’re your content and blogs are sharable, and measuring your success via analytics and insights. Google ranks a site through a variety of factors. Even though copy needs to be optimized for Google and search engines, the writing needs to be written for the customer first. When Google determines website page ranking, they consider strategically placed inbound links to your site from other quality websites.  In essence, this is what we do. Objectives. MORE >>

For instance, HubSpot’s homepage suggests that you start a free, 30-day trial or receive a free product demo. You can either include a link to your personal accounts on sites such as Twitter, LinkedIn, Facebook, Google+, etc., WiseStamp offers a ton of great social media add-ons for your signature, including a Facebook Like button that encourages email recipients to Like your Facebook page , social media icons that link to your profiles, and features that allow you to highlight your latest tweet, Facebook post, or Google+ update! Here are ten awesome suggestions: 1. MORE >>

If you have goals set-up with your analytics tool, and you have a proper lead capture mechanism by offering content, webinars, demos, or trials, or even an easy way to engage with a prospect, then you can measure the conversions, which ideally should  be qualified email submissions, so that prospects enter your funnel. Take a look at your analytics’ engagement measures.  Clues to the missing pages of the story can be found when looking at the content section of your analytics tool.  Below is what the navigation report looks like on Google Analytics. MORE >>

Email, web sites, social media (in all its many splendors), webinars, search engine optimization (SEO), pay-per-click (PPC) ads, website visitor tracking, and a host of other channels are all critical tactics in the marketer’s tool chest. How many of you are looking at your Google Analytics and wondering who those people are? Register for one of Act-On’s weekly demos , or contact us for a personalized demo to address your specific questions. That’s the good news. But on the flip side… How do you use these tools so they augment each other? An answer. MORE >>

Webinars (Live & Archived). Product Demos. For example, an offer you're promoting to generate net new leads at the top of your funnel (like, say, an educational ebook or a webinar) is likely valuable because it educates your prospects and fulfills a need. For example, if your business is in plumbing and a first-time visitor comes to your site and downloads an ebook on how to unclog a minor plumbing backup, you might enter them into a lead nurturing campaign that then invites them to also attend a webinar about common plumbing problems and how to fix them. Ebooks. MORE >>