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Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics.  By analyzing the data properly and gathering insights, you can make strategic decisions on your marketing strategy, content strategy, and conversion strategy. 

A CMO’s Guide to Conversion Metrics with Google Adwords

NuSpark

Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales.  Ads should communicate the availability of white papers, ebooks, or in-demand webinars. You can target top and bottom funnel. Top funnel. Bottom funnel. End Game.

24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

Hubspot

To help you understand which tools are used for what, we’ve also broken this list into a few major categories: lead capture tools, research tools, analytics tools, mouse tracking and heat maps, feedback tools, and experiment tools. Along with their Google Analytics research tools, the SumoMe suite helps you gain on-page insights and increase your email list. 3) Leadin. Ready?

30+ Ideas for Measuring Conversions on a B2B Website

KoMarketing Associates

Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard  website performance metrics. In this post, we’ll provide a rundown of conversion-oriented opportunities and ideas to consider, based on functionality found in Google Analytics specifically. Request a Demo. Free Trial.

Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]

bizible

Marketing operations professionals strive to provide the information that improves decision making, implement the best technologies, and govern the analytics process. Build strong relationships with leadership team through the delivery of metrics and governance of analytic processes. Marketing Channels / Channel Analytics. Website / Web Analytics. Attribution.

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How to Define The Content Marketing Metrics that Matter

It's All About Revenue

Lead nurturing activities can generate demos or free trials as you move into the middle of the funnel. No matter what program is at the heart of your analytics, whether it's marketing automation, CRM or Google Analytics , use the appropriate campaign codes to track attribution of each campaign. Create more content. Create better content. Create visual content.

Unveiling The Pipeline Marketing Technology Stack

bizible

Owned and earned includes social platforms, organic search (SEO), PR, hosted events, webinars, etc. Each marketing channel also comes with its own channel analytics. The latter scenario, and one of the most effective ways to convert web visitors into leads, is done through gated content, such as ebooks, whitepapers, and webinars. Web analytics has the answer.

Want to Generate More Leads? Try These 6 Tips

Kapost

As we continue to see improvements in marketing automation, demand generation, and analytics, marketers are being held more and more accountable for generating leads. But do you know how you’re listed throughout the Internet, especially in places that aren’t Google, Bing, or Yahoo? Once a targeted person clicks on the ad, they fill out a form to receive the demo…and voila.

The 4 Basic Elements of Inbound Marketing

Synecore

Perhaps you’ve seen some ads in the paper, or on television, but you’re the kind of person who does their research, so you turn to the trusty Google. Creating more in-depth premium content pieces and offers like eBooks, Webinars, Free Demos helps you generate leads when you place them behind a form. Analytics Tools. We’re going back to basics! Inbound marketing at work.

18 Ways to Promote Your White Paper for Lead Generation

NuSpark

There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO.  Consider using a sub domain for the white paper, and make sure the words in your URL are separated by dashes so Google can read it better. Webinars and Slideshare. White papers can easily be repurposed as a Slideshare presentation or within a webinar

What Mom Never Told You About How to Find B2B Customers

KoMarketing Associates

Whatever your call-to-action may be (downloading a whitepaper, filling out a form submission, requesting a demo, watching a product video, etc.), you need for it to align with the subject matter of your blog post to have the best chance at conversion. Oh, sure. We all remember the kinds of things that Mom told us growing up. Don’t judge a book by its cover. Don’t cry over spilled milk.

Creating Mini, Midi and Maxi Content To Spread Your Message

Biznology

Now that Google has made it perfectly clear that posting fresh content is the most important thing a company can do to make sure it stays at the top of the search rankings – not to mention how it can be used to attract attention from potential customers – a simple question emerges: which different types of content should you post? I’d be willing to bet that even if your company posts lots of different content on a regular basis, there are other types of content that you aren’t posting. More data for your analytics. Photo credit: Wikipedia. Chunking your content.

Online Display Advertising, Targeting, and Capturing Leads

NuSpark

It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. The GDN (Google Display Network) covers 2 million sites; a combination of publishers and websites that are in the Adsense program). Retargeting. Summary.

Why Your B2B Marketing Needs More Video [And How to Add It]

Act-On

But note how they broke out “video demos”. And while it’s owned by Google, it does not use the same search algorithm Google.com uses. It’s an SEMRush webinar called The Art of Ranking on YouTube with Brian Dean of Backlinko and Tim Schmoyer of VideoCreators.com. Google has a help page about video sitemaps here. 5) Keep it short. How’s your video marketing? HOW?”.

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17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

NuSpark

The multitude of tools, platforms, and techniques can be overwhelming at times.  In the last two-three weeks, I participated in 3 webinars and 5 software demos, with more planned this week. Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling.  It’s exciting; and also a challenge to balance the continued learning with client work, staying healthy, and raising a child as a single father. Content Marketing.

What the 2015 Holiday Shopping Season Can Teach Us about the New Buyer’s Journey

Act-On

The Internet analytics company comScore reported that Cyber Monday 2015 set a record as the biggest US shopping day of all time, with sales topping more than $3 billion. The more relevant content you have on your website – i.e. content that addresses the consumer’s pain points – will increase your visibility to Google and the other search engines.  . 2. Alibaba Group reported $14.3

7 Reasons Your Content Marketing Strategy Isn’t Working

grow - Practical Marketing Solutions

Use your analytics tools to determine which pieces of your content have performed particularly well.  Facebook, Twitter, Google+, and LinkedIn are all great places to post links to your blog posts, ebooks, and webinars.  Send out an email to let people know about your upcoming webinar and how to sign up.  Guest post by {grow} Community Member Sarah Goliger.

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Is Your Website Working for Lead Generation and Inbound Marketing?

NuSpark

Take a look at your analytics’ engagement measures.  Clues to the missing pages of the story can be found when looking at the content section of your analytics tool.  Below is what the navigation report looks like on Google Analytics. Every page has a one-field web form; an email addresses to request a demo.  How’s your website doing? . Measuring ROI? Sorry.

5 Power Players You Need On Your Lead Management Team

Marketing Action

Capture : Once a lead makes its way to the website, use forms (and prospecting and analytics tools) to collect email addresses and turn a prospect into a bona fide lead. Analytics tools (such as website visitor tracking apps) will give you immediate insights into the needs of your lead. Content Tools: Webinars, guides, demos, analyst reports, eBooks. Designer.

11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives

KoMarketing Associates

Webinar Registrations. Request a Demo. Google Analytics goal and event tracking are a start but more B2B marketers are adopting marketing automation solutions that tie to their CRM as well. Basically, every content marketing asset can serve as an opportunity to be found in search results. Why build individual landing pages? Landing page elements in summary: The Offer.

Automated Personalization and the “Zero Moment of Truth”

ActiveDEMAND

Automated Personalization and the “Zero Moment of Truth” Google coined the phrase “Zero Moment of Truth” five years ago in an attempt to describe the moment someone decides he or she wants or needs something. Consumers are looking for visuals today to help them decide, and for B2B marketers this means incorporating product demos and webinars into their strategy.

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How to Assess Your B2B Website to Increase Lead Conversions

NuSpark

These are a mix of various promotions: assessments, demos, trials, free consultations, free evaluations, webinars and more. The cart-to-purchase process is something us conversion optimizers look at carefully with a fine tooth comb via analytics. For B2B this includes: Google Analytics Insights :  a look at the key performance indicators (KPI) for website traffic.

How to Recruit Top Talent Using an Inbound Framework

Hubspot

Instead, try inviting candidates to schedule a Google Hangout with members of your team. This worked particularly well with one of our customers: They set up a monthly Google Hangout between their head of engineering and all the engineering candidates that they'd encountered that month. Recruitment vs. Marketing: How Do the Two Compare? It’s easy to hire with a short-term mindset.

Herding cats? The Hidden Costs of Multiple Marketing Tools

Marketing Action

Email, web sites, social media (in all its many splendors), webinars, search engine optimization (SEO), pay-per-click (PPC) ads, website visitor tracking, and a host of other channels are all critical tactics in the marketer’s tool chest. How many of you are looking at your Google Analytics and wondering who those people are? That’s the good news. Oh, the opportunities!

The Content Standard: How We Transformed from Content Marketers to Editors

Content Standard

Webinar: Learn How the Content Standard Shed its “Just Another Blog” Perception. Webinar: Learn how the Content Standard Team Went from Content Marketers to Editors. We collect data from many destinations, including the Skyword Platform and its proprietary analytics, Google Analytics integration , social listening tools, and reader surveys. The Result.

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Learn how to run A/B tests here.). 2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Want to learn marketing analytics? For example, Google and Oracle are primarily B2B companies. 5) B2C (Business-to-Consumer). 38) Google+. 10) Buyer Persona. 28) CSS.

7 Steps to Brilliant B2B Marketing [Part 2]

LEADership

Use assisted conversion in Google Analytics to show what works: Refining your marketing strategy on an ongoing basis is very important. Webinars (33%). Free trials or demo offers (21%). Step 7: Analytics and improvement. Unfortunately, less than 50% of B2B marketers make effective use of analytic technologies. Contact forms, call-back requests, event tracking for PDF downloads and videos, webinar landing pages, site registration forms, and trial/demo requests are all helpful tools that you can use to track audience engagement.

87 New (Really) Marketing Automation Stats

Marketing Action

Data & Analytics. Webinars (63%). B2B marketers say product demos are the most effective method for lead marketing, followed by educational webinars. Of those, 71.6% use Google. Sites listed on the first Google search results page generate 91.5% of all traffic from an average search. Chitika Insights, The Value of Google Result Positioning , Jun 2013).

Stats 44

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

We’ll evaluate your LinkedIn and Twitter strategies, and get you on the path to proper engagement techniques that can increase your followers, find new prospects, and build better relationships.  We’ll also help you with your RSS feeds, other channels that can house your content (Slideshare, for example), making you’re your content and blogs are sharable, and measuring your success via analytics and insights. Google ranks a site through a variety of factors. A key factor is content on the site. Preparing ongoing reports and make recommendations based on Adwords/Analytics results.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

We’ll evaluate your LinkedIn and Twitter strategies, and get you on the path to proper engagement techniques that can increase your followers, find new prospects, and build better relationships.  We’ll also help you with your RSS feeds, other channels that can house your content (Slideshare, for example), making you’re your content and blogs are sharable, and measuring your success via analytics and insights. Google ranks a site through a variety of factors. A key factor is content on the site. Preparing ongoing reports and make recommendations based on Adwords/Analytics results.

The 45 Inbound Marketing Terms You Should Know [Glossary]

Hubspot

Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Also, if you start using analytics buzzwords there’s a 65% chance you’ll sound really smart (source: unknown). B. Google+. like the name -- much better than “Google Minus” or “Google Divide.”. H.

70 New (Really) Marketing Automation Stats

Marketing Action

Data & Analytics. Webinars (63%). B2B marketers say product demos are the most effective method for lead marketing, followed by educational webinars. Of those, 71.6% use Google. Top B2B platforms: LinkedIn (91%), Twitter (85%), Facebook (81%), YouTube (73%), Google+ (55%), and SlideShare (40%). DATA & ANALYTICS. They’re getting old. license.

Stats 54

6 Steps to Successful Blogging

Junta 42

Analyze keyword search terms using Google’s Keyword Tool. Find story ideas, shareable content and build your influencer hit list with Google Alerts. Develop your Twitter listening channel with a tool like Tweetdeck , or for multiple accounts and better analytics, use Hootsuite or Dlvr.it. Twitter, Facebook, LinkedIn, Google+. Guest webinars. Trying a demo.

10 Clever Ways Your Email Signature Can Support Your Marketing

Hubspot

For instance, HubSpot’s homepage suggests that you start a free, 30-day trial or receive a free product demo. You can either include a link to your personal accounts on sites such as Twitter, LinkedIn, Facebook, Google+, etc., or you can include links to your company’s accounts. They could be a number of different things, such as whitepapers, ebooks, webinars, or kits.

Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer

Hubspot

And as you go through your 100 days, remember to check your analytics regularly and make appropriate adjustments to help you reach your goals. Do you already have an demo, trial, or free quote? Google Docs also works just fine. The Offer: Your offer can be an ebook, guide, checklist, template, webinar, trial, product demo. Woohoo! Okay, so where do you start?

How to Capture New Customers – i?marketing (Part 3)

Marketing Action

Typical offers that perform well include videos, eBooks, white papers, free trials, demos, etc. The buyer who downloads a high-level white paper may be closer to the beginning of the buyer’s journey; the buyer who signs up for a webinar may be later in the journey, meaning this one could take less time to close. 2. Website visitor tracking: different from website analytics.

How to Create Marketing Offers That Don't Fall Flat

Hubspot

Webinars (Live & Archived). Product Demos. For example, an offer you're promoting to generate net new leads at the top of your funnel (like, say, an educational ebook or a webinar) is likely valuable because it educates your prospects and fulfills a need. Track performance with your analytics software. Do your prospects prefer webinars to ebooks? Ebooks.

70 New (Really) Marketing Automation Stats

Marketing Action

Data & Analytics. Webinars (63%). B2B marketers say product demos are the most effective method for lead marketing, followed by educational webinars. Of those, 71.6% use Google. Top B2B platforms: LinkedIn (91%), Twitter (85%), Facebook (81%), YouTube (73%), Google+ (55%), and SlideShare (40%). DATA & ANALYTICS. They’re getting old. license.

Stats 18

WordPress Plugins for Marketers

The Effective Marketer

The list is not all inclusive and depending on the focus of your blog you may have to search for that specific plugin elsewhere, but it seems there is an agreement that at minimum you need some kind of SEO and Analytics plugin, and if your blog has enough traffic, a cache plugin is justified. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

RSS 9

Content SEO

delicious b2bmarketing

Here Webinars, videos, key opinion leader Q&As articles or case studies (to name a few asset types) could be ideal ways to satisfy the needs of targets in this stage. leeodden Indeed, never underestimate the value of analytics and click path analysis. Longer sales cycles due to more complex products and services and business purchasing processes often require more information.

AIDA 15

Conversion Assists: How to Leverage Your Site's Most Influential Pages

Hubspot

So for you marketers who have always exercised a bit of a competitive drive as well as a love for analytics , you might just go into marketing shock from all the awesome stuff you're about to learn about the role of assists (and how you can leverage them) in inbound marketing. For Google Analytics users, identifying your conversion assist pages is a little bit trickier, though still doable.

7 Smart Sales Applications of Marketing Intelligence

Hubspot

She not only attended a demo of your product -- an action leads typically perform when they're further along in the buying cycle -- but she stayed for the entirety of the webinar. Well, taking a look at landing page analytics like these show that this particular offer converts quite well on social media. Use the analytics Marketing uses to decide that! Let's take a look at blog analytics , for example: Sort content based on page views and inbound links -- two excellent indicators that others find that content helpful and authoritative.

How to Excel With the Most Underused Marketing Automation Features

Hubspot

If your marketing team isn't continually creating new and relevant content through blog posts, ebooks/whitepapers, and webinars you will always be struggling to keep your lead nurturing campaigns interesting and relevant. The other reason marketers fail to set up lead scoring is that they don't have enough data or analytics in place to create an indicative lead score. Lead Nurturing.

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