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Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. This is a pure visit to your site, triggered by the Google Analytics tracking code. Trial/demo requests. Webinar/event signups.

A CMO’s Guide to Conversion Metrics with Google Adwords

NuSpark

Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales. Ads should communicate the availability of white papers, ebooks, or in-demand webinars. They can’t be tracked as conversion goals with Google Analytics.

How to Create a Successful Webinar? Start by Asking These 7 Questions

Act-On

If you’re already creating blog content or white papers, you can turn those into a successful webinar. I’ve attended and managed many webinars over the years and have learned a lot. I don’t have all the answers, but I do have a lot of questions that can help you discover if webinars are a channel for you to add to your marketing mix. What is a webinar? I’m not referring to any kind of video content here, but specifically webinars. Webinar” is a portmanteau word – a mash up of “web” and “seminar.” What makes a webinar different? carpeting).

24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

Hubspot

To help you understand which tools are used for what, we’ve also broken this list into a few major categories: lead capture tools, research tools, analytics tools, mouse tracking and heat maps, feedback tools, and experiment tools. Along with their Google Analytics research tools, the SumoMe suite helps you gain on-page insights and increase your email list. Analytics Tools.

Unveiling The Pipeline Marketing Technology Stack

bizible

Owned and earned includes social platforms, organic search (SEO), PR, hosted events, webinars, etc. Each marketing channel also comes with its own channel analytics. The latter scenario, and one of the most effective ways to convert web visitors into leads, is done through gated content, such as ebooks, whitepapers, and webinars. Web analytics has the answer.

18 Ways to Promote Your White Paper for Lead Generation

NuSpark

There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO. Consider using a sub domain for the white paper, and make sure the words in your URL are separated by dashes so Google can read it better. Webinars and Slideshare. White papers can easily be repurposed as a Slideshare presentation or within a webinar.

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The 4 Basic Elements of Inbound Marketing

Synecore

Perhaps you’ve seen some ads in the paper, or on television, but you’re the kind of person who does their research, so you turn to the trusty Google. Creating more in-depth premium content pieces and offers like eBooks, Webinars, Free Demos helps you generate leads when you place them behind a form. Analytics Tools. We’re going back to basics! Inbound marketing at work.

Online Display Advertising, Targeting, and Capturing Leads

NuSpark

It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. The GDN (Google Display Network) covers 2 million sites; a combination of publishers and websites that are in the Adsense program). Retargeting. Summary.

5 Ways to Immediately Boost Account Based Marketing (ABM)

B2B Lead Generation Blog

Actually, last week did a webinar, and I was teaching a case study of a company that found 40% of their new business, their new revenue was coming from leads that were over a year old. And they are doing things with behavioral or predictive lead scoring and predictive analytics and account marketing or segmentation etc. Jim: Empathy, huh? Brian: Yeah. I look for to that. Break].

Want to Generate More Leads? Try These 6 Tips

Kapost

As we continue to see improvements in marketing automation, demand generation, and analytics, marketers are being held more and more accountable for generating leads. But do you know how you’re listed throughout the Internet, especially in places that aren’t Google, Bing, or Yahoo? Once a targeted person clicks on the ad, they fill out a form to receive the demo…and voila.

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

NuSpark

In the last two-three weeks, I participated in 3 webinars and 5 software demos, with more planned this week. Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling. This year look for one on Marketing Analytics and an update on social media lead generation. People use Google for two reasons: I want, and I need. Display advertising is more than just Google. Happy New Year! Get to it! .

Is Your Website Working for Lead Generation and Inbound Marketing?

NuSpark

If you have goals set-up with your analytics tool, and you have a proper lead capture mechanism by offering content, webinars, demos, or trials, or even an easy way to engage with a prospect, then you can measure the conversions, which ideally should be qualified email submissions, so that prospects enter your funnel. Take a look at your analytics’ engagement measures.

How to Define The Content Marketing Metrics that Matter

It's All About Revenue

Lead nurturing activities can generate demos or free trials as you move into the middle of the funnel. No matter what program is at the heart of your analytics, whether it's marketing automation, CRM or Google Analytics , use the appropriate campaign codes to track attribution of each campaign. Create more content. Create better content. Create visual content.

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7 Reasons Your Content Marketing Strategy Isn’t Working

grow - Practical Marketing Solutions

Use your analytics tools to determine which pieces of your content have performed particularly well. If you tend to spend your time doing webinars, try making a few shorter videos. Facebook, Twitter, Google+, and LinkedIn are all great places to post links to your blog posts, ebooks, and webinars. Guest post by {grow} Community Member Sarah Goliger.

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What Mom Never Told You About How to Find B2B Customers

KoMarketing Associates

Whatever your call-to-action may be (downloading a whitepaper, filling out a form submission, requesting a demo, watching a product video, etc.), It wouldn’t make any sense to ask readers to register for a webinar when they were reading a post about the importance of traditional marketing events (tradeshows, conferences), would it? Oh, sure. Don’t judge a book by its cover.

Why Your B2B Marketing Needs More Video [And How to Add It]

Act-On

But note how they broke out “video demos”. And while it’s owned by Google, it does not use the same search algorithm Google.com uses. It’s an SEMRush webinar called The Art of Ranking on YouTube with Brian Dean of Backlinko and Tim Schmoyer of VideoCreators.com. Google has a help page about video sitemaps here. How’s your video marketing? or “Huh?”, Drumroll, please….

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So You Want to Create Content That Actually Converts?

KoMarketing Associates

When you dig into Google Analytics and see that your content has led to a conversion, you may be all like BOOM. To do that, you need to get comfortable in Analytics and be able to filter out the landing pages driving web visitors to your desired action. What a novel idea, right? That said, it’s not the ONLY important aspect of content marketing. Calls-to-Action.

What the 2015 Holiday Shopping Season Can Teach Us about the New Buyer’s Journey

Act-On

The Internet analytics company comScore reported that Cyber Monday 2015 set a record as the biggest US shopping day of all time, with sales topping more than $3 billion. The more relevant content you have on your website – i.e. content that addresses the consumer’s pain points – will increase your visibility to Google and the other search engines. . A product demo is worth 40 points.

Creating Mini, Midi and Maxi Content To Spread Your Message

Biznology

Now that Google has made it perfectly clear that posting fresh content is the most important thing a company can do to make sure it stays at the top of the search rankings – not to mention how it can be used to attract attention from potential customers – a simple question emerges: which different types of content should you post? There are three types of content you can post, which I call mini, midi and maxi content (yes, like hemlines): Mini: Tweets, text messages, photos, social media shares (on LinkedIn, Facebook, Google+ and so on), pins, comments on other peoples’ content.

B2B Lead Generation: Help Your Prospects Climb the Sales and Marketing Pyramid

3D2B

Easy Click Comparisons With the click of a mouse and a Google search, buyers can find several companies offering similar products/services. social media, webinars, digital advertising, blogs, white papers), the buyer’s journey is no longer linear. Apply this message consistently to content disseminated across all media channels, such as blogs, whitepapers, social media, and webinars.

Mapping Your Content to the Buyer’s Journey in 15 minutes

Act-On

You will also want to identify content that is evergreen, as well as content that you will be able to leverage into other formats, by, for example, turning that webinar into a video, podcast, infographic, comparison datasheet, or blog post. Identify the content you need, case studies, demo videos, billboards along a highway, and the like, and then work backward on what’s needed to get those created. You should measure and test your content’s success via free tools, such as Google Analytics, or do A/B testing using a marketing automation platform like Act-On. Educate.

11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives

KoMarketing Associates

Webinar Registrations. Request a Demo. Google Analytics goal and event tracking are a start but more B2B marketers are adopting marketing automation solutions that tie to their CRM as well. Basically, every content marketing asset can serve as an opportunity to be found in search results. Why build individual landing pages? Landing page elements in summary: The Offer.

5 Power Players You Need On Your Lead Management Team

Marketing Action

Capture : Once a lead makes its way to the website, use forms (and prospecting and analytics tools) to collect email addresses and turn a prospect into a bona fide lead. Analytics tools (such as website visitor tracking apps) will give you immediate insights into the needs of your lead. Content Tools: Webinars, guides, demos, analyst reports, eBooks. Designer.

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7 Steps to Brilliant B2B Marketing [Part 2]

LEADership

Use assisted conversion in Google Analytics to show what works: Refining your marketing strategy on an ongoing basis is very important. Webinars (33%). Free trials or demo offers (21%). Step 7: Analytics and improvement. Unfortunately, less than 50% of B2B marketers make effective use of analytic technologies. While B2C marketers are using marketing analytics to help boost the sales of their products (45.6%) and services (34.5%), B2B marketers are falling behind the technological curve – only 22.8% But what makes for effective content marketing?

Automated Personalization and the “Zero Moment of Truth”

ActiveDEMAND

Automated Personalization and the “Zero Moment of Truth” Google coined the phrase “Zero Moment of Truth” five years ago in an attempt to describe the moment someone decides he or she wants or needs something. Consumers are looking for visuals today to help them decide, and for B2B marketers this means incorporating product demos and webinars into their strategy.

How to Assess Your B2B Website to Increase Lead Conversions

NuSpark

These are a mix of various promotions: assessments, demos, trials, free consultations, free evaluations, webinars and more. The cart-to-purchase process is something us conversion optimizers look at carefully with a fine tooth comb via analytics. For B2B this includes: Google Analytics Insights : a look at the key performance indicators (KPI) for website traffic.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

We’ll also help you with your RSS feeds, other channels that can house your content (Slideshare, for example), making you’re your content and blogs are sharable, and measuring your success via analytics and insights. Google ranks a site through a variety of factors. Even though copy needs to be optimized for Google and search engines, the writing needs to be written for the customer first. When Google determines website page ranking, they consider strategically placed inbound links to your site from other quality websites. In essence, this is what we do. Objectives.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

We’ll also help you with your RSS feeds, other channels that can house your content (Slideshare, for example), making you’re your content and blogs are sharable, and measuring your success via analytics and insights. Google ranks a site through a variety of factors. Even though copy needs to be optimized for Google and search engines, the writing needs to be written for the customer first. When Google determines website page ranking, they consider strategically placed inbound links to your site from other quality websites. In essence, this is what we do. Objectives.

10 Clever Ways Your Email Signature Can Support Your Marketing

Hubspot

For instance, HubSpot’s homepage suggests that you start a free, 30-day trial or receive a free product demo. You can either include a link to your personal accounts on sites such as Twitter, LinkedIn, Facebook, Google+, etc., They could be a number of different things, such as whitepapers, ebooks, webinars, or kits. And I'm not talking about email marketing blasts here.

Email Reactivation

Vertical Response

Depending on your goals, today’s analytical tools can drill down to detailed info like customer occupations, salaries, pain points, hobbies, family, education, values, goals, objections, preferred devices, computer literacy, news sources, hours of availability, and ideal shopping conditions, while simultaneously weeding out customers unlikely to buy your product. Segmenting audiences.

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Herding cats? The Hidden Costs of Multiple Marketing Tools

Marketing Action

Email, web sites, social media (in all its many splendors), webinars, search engine optimization (SEO), pay-per-click (PPC) ads, website visitor tracking, and a host of other channels are all critical tactics in the marketer’s tool chest. How many of you are looking at your Google Analytics and wondering who those people are? That’s the good news. Oh, the opportunities!

The Content Standard: How We Transformed from Content Marketers to Editors

Content Standard

Webinar: Learn How the Content Standard Shed its “Just Another Blog” Perception. Webinar: Learn how the Content Standard Team Went from Content Marketers to Editors. We collect data from many destinations, including the Skyword Platform and its proprietary analytics, Google Analytics integration , social listening tools, and reader surveys. The Result.

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Want to learn marketing analytics? For example, Google and Oracle are primarily B2B companies. Learn how to crowdsource a blog post using Google Docs here.). 38) Google+. 1) A/B Testing. to 1.

The 45 Inbound Marketing Terms You Should Know [Glossary]

Hubspot

Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Also, if you start using analytics buzzwords there’s a 65% chance you’ll sound really smart (source: unknown). Google+. Google+ (referred to as “Google Plus”) is Google’s platform in the social media universe.

How to Recruit Top Talent Using an Inbound Framework

Hubspot

Instead, try inviting candidates to schedule a Google Hangout with members of your team. This worked particularly well with one of our customers: They set up a monthly Google Hangout between their head of engineering and all the engineering candidates that they'd encountered that month. Recruitment vs. Marketing: How Do the Two Compare? It’s easy to hire with a short-term mindset.

87 New (Really) Marketing Automation Stats

Marketing Action

Data & Analytics. Webinars (63%). B2B marketers say product demos are the most effective method for lead marketing, followed by educational webinars. use Google. Sites listed on the first Google search results page generate 91.5% Chitika Insights, The Value of Google Result Positioning , Jun 2013). DATA & ANALYTICS. It’s from 2009.

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70 New (Really) Marketing Automation Stats

Marketing Action

Data & Analytics. Webinars (63%). B2B marketers say product demos are the most effective method for lead marketing, followed by educational webinars. use Google. Top B2B platforms: LinkedIn (91%), Twitter (85%), Facebook (81%), YouTube (73%), Google+ (55%), and SlideShare (40%). DATA & ANALYTICS. They’re getting old. It’s also 3 years old.

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