Aberdeen

JANUARY 28, 2019

Aberdeen defines “advanced statistical analysis” (also referred to as “advanced analytics”) as a set of technologies that enable organizations to analyze data to uncover hidden trends, make forecasts, and glean actionable insights. Companies that report using advanced analytics, for example: Achieve 22.1% improvement vs. 2.9%

Intent Data 40

Intent Data Differentiation Analysis Intent 40

Top Rank Marketing

OCTOBER 17, 2023

Here’s an overview of what she and the marketing execs from Hubilo shared: Hubilo executives with Laura Ramos from Forrester Research Challenges and Statistics: Webinar Objectives : Marketers are leveraging webinars for brand awareness, lead generation, and as on-demand content. Remember, most of them are on-demand opportunities.

Webinar Metrics 135

Webinar Metrics Forrester Top of Funnel Research 135

Martech

JUNE 15, 2023

Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. Purchase intent segmentation: Segments are based on individuals who show high purchase intent according to their online and offline behavior. Get MarTech! In your inbox.

Paid Search Agency 113

Paid Search Agency Optimization Ads Mobile Advertising 113

PureB2B

APRIL 14, 2020

Demand generation strategies draw from a number of sources, coming a long way from creating a simple email list. Nowadays, getting the right data from the right sources is a more complex and costly process, which is why marketers need to make the most of intent data to achieve demand generation goals.

Demand Generation 62

Demand Generation Intent Data Demand Generation Agencies Intent 62

Inbox Insight

OCTOBER 27, 2023

This information helps in understanding their perceived intent or their purchasing readiness. The power of buyer intent data lies in its ability to allow sales and marketing teams to prioritize certain groups of people based on their intent.

Buyer Intent 106

Buyer Intent Intent Data Intent Demand Generation 106

Porch Group Media

MARCH 18, 2020

[ON-DEMAND WEBINAR] How to Make Better Use of Your Customer Data. This means collecting data from each and every customer interaction, supplementing it with third-party data sources, and applying analytics to make the most informed decisions possible. The best marketers are data-driven.

Webinar Metrics 59

Webinar Metrics Demand Purchase Intent Intent Data 59

SmartBug Media

MAY 13, 2022

"Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. "It According to a Demand Gen Report survey of companies leveraging intent data in marketing: 80 percent say intent helped account prioritization and scoring.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

FunnelEnvy

SEPTEMBER 18, 2023

Without analytics, we know nothing about the prospects behind the clicks. Creating buyer personas is a subjective and analytical process based on data and actual customers or prospects. A well-defined buyer persona can improve demand gen by filtering traffic for top-quality leads exhibiting strong buyer intent.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

ClickZ

FEBRUARY 2, 2021

30-second summary: Many marketers are disappointed with the results of their data analytics. According to the Gartner Marketing Data and Analytics Survey 2020, 54% of senior level marketers believe marketing analytics hasn’t had the influence expected. Building more meaningful relationships. Increased relevance with AI.

Marketing AI 109

Marketing AI Budget Programs Gartner CMO 109

Porch Group Media

JANUARY 28, 2021

The post On-Demand Webinar: Next Best Action Marketing - What Is It and How to Succeed first appeared on V12. Contact us to learn how V12’s in-market data and marketing solutions can help you target your best customers. Contact us to learn how V12’s in-market data and marketing solutions can help you target your best customers.

Webinar Metrics 52

Webinar Metrics Demand Best Practices Purchase Intent 52

ClickZ

JANUARY 15, 2021

Brands have to, at all costs, find the best way to predict customers’ path-to-purchase that works in the new normal. Before founding Jivox, Nesamoney founded Celequest, the market’s first business intelligence and analytics appliance, and served as its CEO until early 2007, when the company was acquired by Cognos/IBM.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

SalesIntel

JANUARY 21, 2022

Intent data is a set of behavioral and search signals to help marketers and sales professionals understand potential customers’ likelihood to purchase a product or service. According to surveys, an average B2B prospect is 67% of the way through the purchase experience before connecting with a salesperson.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Only B2B

SEPTEMBER 28, 2021

If there was data available that could provide you with not only qualified prospects, but also in-market account information that was continuously researching or in the purchasing process of your product, you could not only make your marketing efforts more efficient, lower your operational costs, and improve your conversion.

Intent Data 116

Intent Data Intent B2B Marketing Lead Ranking 116

Only B2B

SEPTEMBER 28, 2021

If there was data available that could provide you with not only qualified prospects, but also in-market account information that was continuously researching or in the purchasing process of your product, you could not only make your marketing efforts more efficient, lower your operational costs, and improve your conversion.

Intent Data 112

Intent Data Intent B2B Marketing Lead Ranking 112

Only B2B

FEBRUARY 1, 2024

Marketers will rely on intent data to provide personalized experiences and prioritize lead generation, demand, and account-based marketing. With the help of intent data – you can now target prospects with pinpoint accuracy based on their real-time buying intent. Prioritize Leads Do you know?

Intent Data 71

Intent Data Intent Marketing & Strategy Marketing Strategy 71

PureB2B

NOVEMBER 22, 2021

You also want to know what is causing them to put off purchasing, your buyer’s purchasing intent, or if they are interested in your product or services. On the other hand, the ‘intent data’ information is random, dispersed, and unconnected. The intent is essentially behavioral information.

Intent Data 117

Intent Data Intent Marketing AI Lead Ranking 117

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. in eight evaluation criteria, including uniqueness of proprietary data, industry/vertical/keyword coverage, intent data types, pricing flexibility and transparency, and roadmap.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. in eight evaluation criteria, including uniqueness of proprietary data, industry/vertical/keyword coverage, intent data types, pricing flexibility and transparency, and roadmap.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

B2B Marketing Directions

SEPTEMBER 13, 2020

Intent data and predictive analytics have been hot topics in B2B marketing circles for the past few years. Simply put, intent data is information collected about the online activities of a person with the goal of using that data to identify or predict purchase intent.

In-market Prospects 92

In-market Prospects Marketing Prospects Marketing Management Ideal Customer Profiles 92

Aberdeen

JANUARY 24, 2019

Today, even seasoned analytics-industry experts are embracing the emerging concept of “ citizen data scientists ” and surmising that the only analytics companies on track to succeed are the ones putting “data ninja powers” into the hands of said citizen data scientists. Vendors are not ignorant of these demands.

Intent Signal 40

Intent Signal Buyer Intent Intent Purchase Intent 40

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. These terms signal higher purchase intent. Here’s why: Long Sales Cycles: The journey from awareness to purchase can stretch over months or even years. What Can You Do?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

SalesIntel

NOVEMBER 24, 2021

Buyer intent data is becoming an increasingly effective and powerful analytical tool for B2B marketing leaders. B2B buyer intent data uncovers actionable analytics used to find potential buyers interested in a company’s products/services, and determine what products or services buyers may be interested in.

Buyer Intent 52

Buyer Intent Intent Stats Enterprise Management 52

Ledger Bennett

FEBRUARY 14, 2019

Demystifying B2B Purchase Intent Data Report Purchase intent – laymen’s terms: the probability that your customer will buy a product or service. But how do you acquire and evaluate related data to understand historical engagement and purchase trends? This Aberdeen report aims to demystify the process. Connector.

Marketing AI 49

Marketing AI B2B Purchase Intent Marketing Management 49

Madison Logic

JULY 6, 2023

This surge indicates a probable increase in purchases and implementations later this year. Another intriguing trend revealed by our data is the active role played by different members of the buying committee in the purchase decision process.

Advertising Mediums 52

Advertising Mediums Research Account Based Marketing SMB 52

Martech

SEPTEMBER 24, 2021

An ABM strategy recognizes that B2B purchase decisions are often made by a group of individuals within the company, and ABM tools automate many of the data and workflow processes that enable this approach. These include tools that provide B2B data enrichment , AI-based predictive analytics and recommendations, interaction management (i.e.,

Account Based Marketing 116

Account Based Marketing Enterprise Management Work Management Paid Content 116

Aberdeen

JANUARY 24, 2020

2019 was full of advancement and innovation for the B2B marketing space — from the surge of business podcasts to the rise of AI in predictive analytics, B2B marketing has become more complex and competitive than ever. . According to Marketing Insider Group , 73% of people claimed CX to be an essential factor in their purchase decisions.

B2B Marketing 83

B2B Marketing Trends Intent Data Paid Search Agency 83

Aberdeen

JANUARY 13, 2020

In 2020, there are 5 emerging sales trends to keep an eye on—the return of cold calling, predictive analytics, formalization of sales enablement, data privacy, and dedicated sales content creation. Predictive Analytics and Artificial Intelligence. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data.

Marketing AI 75

Marketing AI Top of Funnel Cold Calling Trends 75

Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Don’t Ram Your Way onto the Airwaves.

Intent Data 40

Intent Data Forecasting Intent Spending 40

Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Don’t Ram Your Way onto the Airwaves.

Intent Data 40

Intent Data Forecasting Intent Spending 40

Digilant

SEPTEMBER 28, 2023

Perhaps most famously embodied in Amazon Sponsored Products ads, retail media advertising involves the targeted placement of brand ads and promotions to engage shoppers directly at the point of purchase intent. By effectively blending commerce and advertising, retail media enables brands to drive a seamless purchase experience.

Media 59

Media Advertising Agencies Amazon Funnel Advertising 59

Aberdeen

JANUARY 13, 2020

In 2020, there are 5 emerging sales trends to keep an eye on—the return of cold calling, predictive analytics, formalization of sales enablement, data privacy, and dedicated sales content creation. Predictive Analytics and Artificial Intelligence. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data.

Marketing AI 69

Marketing AI Top of Funnel Cold Calling Trends 69

Adobe Experience Cloud Blog

OCTOBER 4, 2011

Specifically the convergence of branding and demand generation. 2009 and 2010 became the years of analytics, where marketers began to realize the necessity of possessing activity intelligence. No B2B marketer cares about or tracks your song downloads, picture views, clothing purchases, or quiz results. Enter the recession.

Demand 48

Demand Brand Identity Branding Demand Generation 48

Sprout Social

JANUARY 6, 2021

It can also guide prospects through the decision stage of their buyer’s journey, educate customers on their brand new purchase and fuel a brand’s advocacy plans. Thought leadership and educational videos of this nature can establish credibility and your brand identity, so when consumers have purchase intent your brand is top of mind.

Social Media 130

Social Media Video Marketing Social Marketing Top of Funnel 130

Porch Group Media

AUGUST 21, 2019

Consumers now shop across any number of channels and devices, often beginning on one channel and device for research and using another for purchase. A consumer may receive an email and read it on their phone, later research the product on their tablet, and then possibly purchase the product on their laptop or head to a physical store.

Marketing & Strategy 40

Marketing & Strategy Purchase Intent Mobile Marketing Demand 40

Aberdeen

APRIL 4, 2019

Except if it was so easy to focus only on accounts that have shown purchase intent , everyone would do it. The Problem with Third-Party Intent Data. Understand True Demand for Your Business: If you don’t invest in third-party data, your internal systems are your only source of information about market demand.

Intent Data 40

Intent Data Account Based Marketing ABM Intent 40

SalesIntel

FEBRUARY 9, 2023

Assume your company offers specialty services that are specially customized to the demands of a particular sector. Specific data fields would contain information such as: Technologies (Hardware and Software) Providers Integrations Intent Data B2B intent data focuses on a company’s research and likely purchasing activity.

Sales Management 52

Sales Management B2B Sales Top of Funnel Sales Qualified Leads 52

Madison Logic

OCTOBER 26, 2023

 The demand for digital financial services increased significantly as contactless payments and mobile banking became the new norm to help people remain socially distant. Another intriguing trend revealed by our data is the active role played by different members of the buying committee in the purchase decision process.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52