At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. In this post I’m giving a short impression of the Marketo Summit. The Marketo User Summit was BIG: 600 customers and partners were attending. Marketo University. The program started with the Marketo University, with a beginner and an advanced track. They covered the main parts of the Marketo application: Lead Database, Design Studio, Marketing Activities and Analytics. Global Marketo Roll-Out. Summarizing. MORE >>

This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. Social Web Analytics. It also offers information on a large selection of free analytics tools, including Google Alerts, Google Trends and BlogPulse. He discusses best practices for elements such as linking, drop down menus, content and tabs in order to improve customer experience on websites. Tags: Links Modern B2B Marketing b2b marketing marketing strategy ebooks marketo Enjoy! Increasing the Response to Your Email Marketing. MORE >>

In an earlier post, I discussed the methodology behind revenue cycle analytics. Here at Marketo, we have a revenue stage modeler that is formally defined, starting with awareness and moving through marketing and sales to closed business and beyond. Be sure to have relatively few inventory stages (perhaps just one in marketing) so that there are no places where prospective customers can sit idly. prospect’s journey from initial awareness to customer is often non-linear. Stay tuned for a look into Marketo’s own revenue model. It serves as a qualification check. MORE >>

Follow this primer on what bounce rates are and how you can use marketing analytics to see how low you can go. This is where marketing analytics comes in. By using such tools as such as Google Analytics, you can keep those bounce rates low by: Understanding bounce rates for overall site versus specific landing pages can help track if traffic to your site rose or declined over specific time periods (perhaps when you changed ad campaigns, for example). Test a unique landing page with customized copy and call-to-actions before discounting a referring source of traffic. MORE >>

We recently had the opportunity to connect with Jon Miller, Vice President of Marketing and Co-Founder of Marketo.  Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center (powered by Marketo’s solution, of course). In Marketo’s popular blog, Modern B2B Marketing , he explores everything from lead nurturing and social media to marketing ROI and revenue performance management (RPM). Marketo is one of the leaders in Revenue Performance Management (RPM).  Marketo continues to experience tremendous growth. MORE >>