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How To Decide Whether Marketo RCA Is Right For You


Advanced marketing automation systems like Marketo offer some form of attribution but it can be difficult to understand exactly how it compares to other attribution solutions like Bizible. What Is Revenue Cycle Analytics (i.e. Marketo RCA)? Marketo Revenue Cycle Analytics (RCA) is a set of reporting tools that helps marketers analyze their campaigns (i.e.

Marketo Conference: Is Predictive Modeling The Future of Marketing Automation?

Customer Experience Matrix

Marketo held its annual Marketing Nation Summit this week, hosting 4,000+ clients and partners. The event seemed relatively subdued for Marketo – I didn’t spot one costumed character – but the over-all atmosphere was positive. The company made two major product announcements, expanding the reach of Marketo campaigns into mobile apps and display ad retargeting. Those struck me as strategically valuable, helping to secure Marketo’s place at the center of its users’ customer management infrastructure.

Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. But it''s Acxiom, not Marketo, doing the hard part of matching advertising audiences with identified individuals. My main reaction was, what’s new? Fair enough.

Marketo Goes to College

Modern B2B Marketing

According to a recent survey by Accenture, 42% of CMOs believe analytics skills will soon be a core competence of marketing. Today, Marketo announced that they’re standing up for the next generation of marketers. Partnering with Cal Poly’s Orfalea College of Business , Marketo will be helping to prepare undergrads for this new world of marketing. Take Sears, for example.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time.

Cracking the Code for ROI: Linking the Marketo and Google Worlds Together

Modern B2B Marketing

Author: Chandar Pattabhiram For years marketers have wrestled with two very big challenges: proving ROI and trying to talk to hundreds of thousands of customers in a personal, one-on-one manner. We have integrated Marketo’s Engagement Marketing Platform with Google AdWords. Unfortunately, a large percentage of these conversions never go on to become customers. Show Me the ROI!

Vidyard Gains Momentum Among Marketo Users


More than 100 customers now using Vidyard’s integration into Marketo to track video engagement data and turn viewers into customers. KITCHENER, Ontario – December 2, 2015 –  Vidyard, the leading video marketing and analytics platform, today announced it has surpassed the milestone of 100 businesses using Vidyard’s integration into the Marketo engagement marketing platform. Video content is proven to be the most effective content type for engaging audiences and helping convert prospects into customers. About Marketo. Gainsight. Insight.

Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics


Press Release:  New Analytics Bring Unprecedented Pipeline Transparency to Best-in-Class Business Intelligence. Infer Inc. , a leading provider of predictive technologies that help companies win more customers, today launched a new sales analytics package for Microsoft Power BI. Founded in 2010, Infer delivers a predictive-first platform that helps companies win more customers.

The Best Content Analytics Tools: A Beginner's Guide


The only way to evaluate customers' interactions with your marketing materials and to adapt accordingly is to measure engagement with the pieces most central to your content marketing strategy. To help you sort through the high volume of content analytics tools, we’ve compiled a list of a few of the best in each category: 1. Video Analytics/Tracking. Email Analytics/Tracking.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time.

4 Marketing Analytics That Matter for Driving Higher Revenue

Modern B2B Marketing

Here are four marketing analytics for demonstrating marketing’s ability to drive revenue: Flow: Where are prospects connecting with your marketing programs? It tracks prospects from being anonymous to being known, to being engaged, to being qualified, to being a marketing generated lead, to being a sales qualified lead, to being a sales opportunity, to being a customer.

Lytics Adds Marketing Recommendations to a Customer Data Platform

Customer Experience Matrix

It’s just over one year since I first spoke with Lytics *, which at that time was (accurately) calling itself a Customer Data Platform but had not yet released a beta version of its product. Fair enough, but Lytics still perfectly fits my definition of a CDP: a marketer-controlled system that supports external marketing execution based on persistent, cross-channel customer data.

Marketo’s Take on’s ExactTarget Acquisition

Modern B2B Marketing

Many of our customers, prospective customers and business partners may be wondering what this move means for Marketo, since we are a leader in the marketing software space and so many customers also choose Marketo as their marketing automation platform. This means marketers must fundamentally change how they engage with prospects and customers.

Your Analytics Questions Answered (Interview)

EMagine B2B Blog

On the heels of the very successful webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter?  We are still seeing an influx of questions from our participants. I sat down with eMagine’s own VP of Digital Services and webinar presenter Alicia Hale to get the answers to some of your burning analytics questions! Semalt is an analytics tool.

HBR and Marketo Team Up: The Marketing Org for the Digital Age

Modern B2B Marketing

That is why Marketo has teamed up with Harvard Business Review Analytic Services to try and figure out this multi-headed monster. Through our collaboration, Harvard Business Review Analytic Services has talked to some of the brightest minds across management organizations, academia, and some leading CMOs to help design an answer. It is a challenge. Small, nimble teams? Scrums?

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B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time.

Predictive Analytics: The Next Piece of the Social Puzzle

Modern B2B Marketing

Today, I’d like to talk about the latest piece of the social marketing puzzle – predictive analytics. Predictive analytics, simply put, use past data and statistics to model and predict the future. If you take a look at any sales advertisement, marketing campaign, or customer service interaction today, the chances are that social is involved. When to Use Predictive Analytics.

The Definitive Guide to Marketing Metrics and Analytics: Key Take-Aways

Marketing Finger

I recently got my hands on Marketo’s latest white paper, titled: The Definitive Guide to Marketing Metrics and Analytics. Define Distinct Stages in your Customer’s Buying Cycle. b2b marketing marketing analytics marketing metrics marketing programs Marketo review white paperDefine targets for each of your marketing campaigns as you plan them.

7 Hot Trends In B2B Marketing Analytics | - B2B.


About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Hot Trends In B2B Marketing Analytics October 7th, 2010 | By Maria Pergolino No matter what area of the B2B market you’re involved with, change is a constant. Social media?

5 Things Your Customers Wish You Knew About Them


Recently, I stumbled upon a quote that said something to the effect of, “…customers don’t care about your logo, they care about what you do”, and it got me thinking. more customer-centric approach will add value to your business by enabling it to differentiate itself from others who do not offer the same experience. What Your Customers Wish You Knew About Them.

Hive9 Marketing Performance Management Includes Customer Journey Optimization

Customer Experience Matrix

Sending messages distinguishes journey orchestration engines from “pure” Customer Data Platforms, which assemble data but don’t make decisions about customer treatments. Some not-so-pure CDPs do combine the data assembly and decisioning, but they don’t use a system-assembled customer journey as the framework for message selection. What the heck does that last sentence mean?

Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited

Modern B2B Marketing

Author: Jon Miller (@jonmiller) This is the 1,000th post to Marketo’s blog.  It seems fitting to commemorate the occasion by revisiting our very first post, “ Modern B2B Marketing Defined ”, and commenting on what’s changed – and what hasn’t – since August 8, 2006. Customers don’t want to be interrupted (and they’re more empowered than ever). powerful analytics engine. Buy now!)

Your Expo Hall Game Plan: Make the Most of Marketo’s Marketing Nation Summit 2014

Modern B2B Marketing

Over 100 expo sponsors and over 3,500 marketers will be attending the Marketo Marketing Nation Summit  this year, making it the perfect place to review your company’s marketing automation technologies and processes. Don’t stop there; you can researcg Marketo’s full partner ecosystem at the Marketo Launchpoint site , or use a third-party site like Crunchbase. Plan Ahead.

Guide Your Buyers Through the Customer Journey with Social Media

Modern B2B Marketing

Author: Lisa Marcyes The customer journey has changed. With a s much as 90% of a buyer’s journey being self-directed, according to Forrester Research’s 2015 report, “Don’t Let Muddled Messaging Compromise Customer Experience,” it’s clear that the modern customer journey now begins with self-education. The Many Roles of Social Media. Be authentic.

What You Absolutely Can’t Miss at the Marketo Marketing Nation Summit 2014

Modern B2B Marketing

Author: Maggie Jones The Marketo Marketing Nation Summit 2014  is almost here – less than 26 days away (but who’s counting?). MARKETO FUN RUN/WALK. DRIVING FACEBOOK LEADS with MARKETO. Marketo’s Carra Manahan, joined by Dennis Yu and Travis King of BlitzMetrics, will explain how generating new followers becomes generating leads. MARKETO ANALYTICS 101.

The Definitive Guide to Marketing Metrics by Marketo

Fearless Competitor

According to The Lenskold Group (Good friends of Find New Customers , by the way), the largest majority of marketers (44%) cannot answer that question. You’ll find answers in Marketo’s just released Definitive Guide to Marketing Metrics. strongly suggest you click on the image above, which takes you to the Marketo landing page to download this terrific new document.

Marketo Celebrates the Marketer, the Marketing Nation, and Unveils New Product Innovations–Keynote LiveBlog

Modern B2B Marketing

by Dayna Rothman After months spent tirelessly preparing, Marketo Summit is finally here! This year Summit kicks off with, “Welcome to the Marketing Nation”, featuring Phil Fernandez, CEO of Marketo, Patty Azzarello, Founder and CEO of the Azzarello Group, and a slew of other surprise guests. We want Marketo to be the hub that brings it all together. Brave New You. What’s more?

Where Your Customers Go, Your Budget Should Follow

Modern B2B Marketing

Author: Matt Zilli The marketing organization has been in a renaissance, moving from a model where every type of marketing is handled in a silo toward a more holistic model that’s structured around the customer lifecycle. Traditionally, customers have come to us with marketing departments organized in every which way. What Exactly Is Your Customer Looking For?

Does Creative Still Matter in B2B Marketing?

The Point

At Marketo’s Marketing Nation Summit last month in San Francisco, there was much talk about the shifting function of marketing towards a more strategic, data-driven role within the modern corporation. You see similar sentiments echoed throughout the marketing press. Marketers are no longer the “arts and crafts” people, we’re told. Sure, data rules the roost. List. 2. Offer. 3. Creative.

Vidyard Named Finalist for 2016 Marketo Revvie Awards


Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. KITCHENER – April 19, 2016 – Vidyard, the video intelligence platform for business, today announced it is a finalist in the “ Partner of the Year, LaunchPoint Technology ” category in the 2016 Marketo Revvie Awards. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance. About Marketo Revvie Awards. About Vidyard.

New Report Confirms Immaturity of Most Marketing Automation Deployments

The Point

However, the study also finds that this focus on efficiency can blind marketers to marketing automation’s true strategic value, what Forrester describes as: “improving lifetime value, building dialog with customers, and increasing collaboration.”. Metrics – putting in place reporting and analytics that show demonstrate business value, not just response rates. cross-sell and up-sell).

An Interview with Jon Miller, Co-Founder of Marketo


We recently had the opportunity to connect with Jon Miller, Vice President of Marketing and Co-Founder of Marketo.  Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center (powered by Marketo’s solution, of course). In Marketo’s popular blog, Modern B2B Marketing , he explores everything from lead nurturing and social media to marketing ROI and revenue performance management (RPM). Marketo is one of the leaders in Revenue Performance Management (RPM).  Marketo continues to experience tremendous growth.

How Can We Blend All of Our Customer Data into Actionable Profiles?


The key to establishing impactful data-driven workflows – with our without predictive scores – is creating actionable profiles of your ideal customers, and infusing that insight into your day-to-day work. Once built, you can publish profile tags directly into your CRM, or share them across marketing systems like Marketo and Eloqua. Could you develop a target segment in Salesforce?

Quantivo Offers High-Volume Customer Analytics at a Modest Price

Customer Experience Matrix

These are exciting times in the world of analytical systems. Its core is a data structure that sits somewhere between columnar – now the most common approach for analytical processing – and hierarchical indexes. The second pass might find all transactions with that product/date pair that were made by a given customer. For example, a filter could select all transactions for customers who purchased a specific product – the type of market basket analysis that’s hard with traditional SQL queries. Quantivo is part of this latest technical flowering.

More on Marketo Financials: Despite Past Losses, Prospects Are Bright

Customer Experience Matrix

Summary: Public data gives some insights into Marketo's financial history and prospects. Here’s a bit more on this week's $25 million investment in Marketo : a piece in VentureWire quotes revenue for Markteo as $4.5 Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800.

Bombora Feeds B2B Data to Everyone

Customer Experience Matrix

One of the little patterns that caught my attention at last week’s Marketo conference was that several vendors mentioned using data from the same source: Madison Logic Data, which recently renamed itself Bombora *. This is a key part of the "madtech" vision that says the data layer of your customer management infrastructure will increasingly reside outside of your company's control.

The Risks of Blending Customer Signals from Disparate Sources


When it comes to business-to-business customer analytics, there’s a wide range of signals to choose from – a company’s business model, technology vendors, relevant job postings, public filings, social presence, website activities, marketing engagement, third-party intent data, and other attributes. Originally Posted on Data Informed. The Importance of Time. Sometimes 1 + 1 ≠ 2.

The Top #Nifty50 Women in Technology on Twitter for 2012


Her integrated marketing and communications organization is responsible for positioning Cisco’s growth strategy and cultivating opportunities in new and existing markets through market and customer insight, corporate positioning, branding, and advertising. Lisa also recently authored a guest post here on web analytics and lead scoring. That will be our top focus for next year.

What I Learned from Marketo’s Marketing Nation Online: Tomorrow’s Marketer

Bulldog Solutions

Last Wednesday, a group of Bulldogs hunkered down in a conference room to partake in four hours of streaming content from Marketo's 2016 edition of Marketing Nation Online. In a study that Bulldog commissioned, Forrester Consulting found that less than half (43%) of responders counted themselves as customer-obsessed, even though such an obsession has proven to be a boon to businesses.

Embracing the Age of the Customer: How to Become Customer Obsessed

Modern B2B Marketing

Author: Maggie Jones The term “customer obsession” is in danger of becoming a buzzword – it’s easy to claim that you’re customer obsessed, but it’s difficult to actually be. Caring about your customers, thinking about your customers, even dreaming about your customers doesn’t make your company customer obsessed. What is “Customer Obsession”?

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