Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

NOVEMBER 8, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Regus , a global provider of workplace solutions, recently experimented with using social media for lead generation.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

JUNE 23, 2010

B BackType - BackType is a social media analytics company that helps companies measure their social engagement. Compete - Compete is a web-based application that offers users and businesses web analytics and enables people to compare and contrast the statistics for different websites over time. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Convince & Convert

SEPTEMBER 18, 2011

It’s a critical data point, and is generally easy to derive through Google Analytics, YouTube insights, or similar. Here we’re measuring how successful your content is in getting consumers to share it with others, as determined by tweets, likes, Linkedin shares, Google + shares, Diggs, and the like. Sales Metrics.

Lead Scoring 153

Lead Scoring Lead Ranking Digg Marketing Analytics Tools 153

Convince & Convert

MARCH 4, 2010

Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. You're almost to the point of sale.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convert

MAY 23, 2023

Whether you’re a startup or a several-decades-old behemoth, the ability to test and optimize every part of your business—from the first line of code to the last touchpoint of sales—is crucial to winning. This means you can test across all channels, devices, and customer interactions to gain a holistic view of the customer experience.

Multivariate analysis 52

Multivariate analysis Enterprise Management Work Management Marketing Management 52

Customer Experience Matrix

NOVEMBER 29, 2010

One telling statistic is that about half its new customers are replacing an existing marketing automation system – a sure sign that Treehouse offers features that only an experienced marketer will realize are missing from other products. A bit of background: Treehouse’s started in 1997 with the Sales View sales automation product.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. Pricing starts at $199 per month for a single user and microsite, with no limit on the number of leads in the account, plus $8.50 per 1,000 emails sent.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Webbiquity

FEBRUARY 21, 2011

It’s direct, cost-efficient, and, done properly, still an effective channel for lead generation, nurturing and sales. For example, Helen Leggatt reports that “the inclusion of social media sharing buttons in email generated click-through rates around 30% higher than email sent with no sharing options.&#.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. SazBean ( Social Network Analytics Measurement Social Media ). Pricing Based on Customer Expectations , May 26, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Hubspot

JULY 29, 2018

AddThis - AddThis is a web-tracking technology company that offers a wide range of social media and content tools -- from responsive sharing buttons to custom follow buttons to recommended content plugins -- designed to help you increase engagement on your website and earn more followers on social media. Social Media Terms - Z.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

B2B Marketing Zone Posts

APRIL 5, 2010

They’re trying to augment sagging revenues from traditional advertising by leveraging their enormous customer base with this hot new add on: social media marketing! Real Examples of Social Media ROI - Customer Experience Matrix , March 19, 2010 Summary: some published examples of “hard&# ROI from social media. You heard me right.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Online Marketing Institute

NOVEMBER 4, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Regus , a global provider of workplace solutions, recently experimented with using social media for lead generation.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Webbiquity

FEBRUARY 7, 2011

How to Use Your Blog to Drive Social Sales by Social Media Examiner. “The ultimate goal for many businesses is profit, not engagements, retweets or Facebook likes,&# as Nathan Hangen points out, so he offers a four-step plan to making a blog into an effective, non-pushy sales tool. So, Your CEO Wants to Tweet!

Social Media 100

Social Media Paid Content Tactics Tips 100

Content Standard

OCTOBER 14, 2016

They have sales goals they are trying to hit and don’t want to invest for the long term,” he said. Marketers can use analytics to understand which stories and topics are most likely to get people to spend time with the content, share it on social media, subscribe to a newsletter, or download an asset. .”

Budget Programs 40

Budget Programs Enterprise Management Work Management Marketing Management 40

B2B Marketing Zone Posts

JANUARY 4, 2011

Lead Gen Tips: Find LinkedIn Names That Aren’t In Your Network - Smashmouth Marketing , April 29, 2010. Be Careful What Assumptions You Make with Analytics - B2B SEO , July 23, 2010. Real Examples of Social Media ROI - Customer Experience Matrix , March 19, 2010. B2B Marketing Online , September 20, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. 5 Ways to Make A Better Analytics Presentation - Manhattan Marketing Maven , July 23, 2010 Analytics are the new black.

Ning 40

Ning Paid Content Facebook Sales Management 40

Webbiquity

FEBRUARY 7, 2012

Gavin O’Malley relays research from New York University which finds that “78% of respondents (consumers) agreed that either social media platforms would soon replace other means of customer service altogether, or become the dominant way for consumers to communicate with corporations.”

Paid Content 100

Paid Content Social Media Statistics Research 100

seo.co

DECEMBER 8, 2020

Furthermore, users that find your website via organic search tend to be highly targeted, making them more likely to convert to customers. Building an effective website that will provide a strong, consistent flow of leads or sales requires marketing. There are no roads that lead to it, no traffic driving by and seeing it.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Webbiquity

FEBRUARY 14, 2011

Do we really understand why our customers buy from us? Re-Architecting the B2B Sales and Marketing Process for a New Decade by Reflexions. “Sales organisations are reporting extended sales cycles, declining win rates, and that a growing number of apparently promising opportunities are ending in ‘no decision.’

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Webbiquity

AUGUST 16, 2010

Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Single Grain

OCTOBER 1, 2020

Blog post audits are different from site audits and content marketing audits: A content audit reviews the performance of your blog posts and how effective your overall content strategy is at driving leads or sales. (If Google Analytics can give you a detailed breakdown. You may want to revisit and expand on those topics.

CMS Development 111

CMS Development Effectiveness A/B testing Top of Funnel 111

Webbiquity

AUGUST 26, 2010

Creating Facebook Pages Customers Will Want To Join by Outspoken Media. 9 Ways to Enhance Your Facebook Fan Page by Social Media Examiner. ,&# the prolific Lisa Barone details four ways to make your customers and prospects on Facebook feel like they are part of something — not just following a self-promoting brand.

Facebook 100

Facebook Search Marketing Advertisements Advertising 100