EMagine B2B Blog

DECEMBER 3, 2018

Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches. Zero Search Results Appear in SERPS. Across the 10,000 SERPs in Moz’s data set, 51% had less than 10 traditional organic results. Long-Tail Keywords Continue to Grow.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches. Zero Search Results Appear in SERPS. Across the 10,000 SERPs in Moz’s data set, 51% had less than 10 traditional organic results. Long-Tail Keywords Continue to Grow.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Optinmonster

AUGUST 25, 2022

As you add new products and services or reposition yourself in the market, you may need to rank for different search terms or long-tail keywords. How often depends on how much you’re publishing. You can customize your reports for crawlability, site performance, international SEO, and more. Google Analytics.

Traffic 75

Traffic SEO Long Tail Marketing Lead Scoring 75

Parse.ly

JULY 29, 2021

Considering what your audience is searching for can spur ideas for blog posts and videos, eventually upping your presence on SERPs. To attract potential customers on social media, travel site Booking.com uses top-of-the-funnel video content across their different profiles. Build successful marketing funnel stages.

Top of Funnel 59

Top of Funnel Paid Content Webinar Metrics Optimization 59

Single Grain

AUGUST 20, 2019

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic.

Long Tail Marketing 92

Long Tail Marketing Keywords SEO Campaigns 92

Optinmonster

FEBRUARY 21, 2024

Once we’ve written a refreshed version of the older blog post, we’ll manually update the older post and move the publish date forward. Besides, your blog content is really important for nurturing your leads and turning them into customers. Start using OptinMonster to convert website visitors into subscribers and customers.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Moz

OCTOBER 18, 2020

The third most important marketing tactic is understanding who your customers are, where they live, how you can relate to them, and what they care about. From a strategic standpoint, the more information you have on your target customers, the more you’re able to get involved in the local community that they belong to. Tweet this!

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

flux.la

FEBRUARY 1, 2020

It’s one of the most effective digital strategy being used today by businesses since it attracts potential customers on their website for free and increases chances for more conversions and eventually revenue. The higher the visibility, the more prominent your domain is in Search Engine Result Pages (SERPs).

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Valasys

AUGUST 19, 2019

In marketing, the action or process of identifying and cultivating potential customers for a business’ product or services is termed lead generation. Customers are now smarter, more connected, more informed, more influenced and influential socially, and less likely to respond to campaign-bait.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

APRIL 10, 2012

This is an adapted excerpt from our new ebook, How to Unlock the ROI of Your Marketing Analytics. And don't forget to join today's #inboundchat on Twitter at 3:00pm EST , where we'll discuss these juicy marketing analytics topics! So without further ado, here's how you can use marketing analytics to improve your SEO!

SEO 28

SEO SERP Lead Ranking Long Tail Marketing 28

Marketing Insider Group

SEPTEMBER 21, 2020

It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. Configure your blog with a custom URL structure.

Top of Funnel 301

Top of Funnel Paid Search Agency Companies Marketing Automation Services 301

ConvertKit

AUGUST 14, 2018

That’s what we’re all shooting for since 75% of visitors choose a result from the first page , but as new entrepreneurs, we can’t expect to publish our website and rank well the next day. Then you can easily set SEO goals and track them within Google Analytics. Creating a custom 404 page to direct users to another part of your website.

Paid Content 53

Paid Content Paid Search Agency SEM SEO 53

Referral Rock

OCTOBER 9, 2019

Fresh content is published at the speed of light, optimized to compete for relevant keywords. But the work on your posts is far from finished after you first hit “publish.”. And do they believe that long-tail keywords are the best tactic for websites with low domain authority? Yes, prioritize long-tail keywords.

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Unbounce

MAY 24, 2021

OK, so you just poured hours worth of work and creativity into publishing the most amazing landing page ever. Too many marketers and entrepreneurs miss the mark by thinking one creative asset is enough to cut through the noise of the internet and attract their ideal customers’ attention. billion searches. Paid search ads.

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

Single Grain

MARCH 29, 2023

Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run. In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs. Start your keyword research with the terms that your ideal customer would be searching for.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Single Grain

JUNE 26, 2020

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing? By: Disguising ads. We work harder.

Traffic 145

Traffic Paid Content SEO Organization 145

Single Grain

MAY 6, 2021

Template #3 – Monthly Link Building Report from Agency Analytics. Regular reporting makes you check Google Search Console and Google Analytics every week at a minimum. Here are twelve of the most useful SEO reporting templates that you can customize to prepare high-end reports for your clients. Why Is an SEO Report Important?

Template 145

Template SEO Lead Scoring Lead Ranking 145

Hubspot

JANUARY 20, 2020

For instance, let's say you find there's high monthly search volume (MSV) on the long-tail keyword , "How to improve your open-rate.". If that's the case, suddenly you now have an entire topic around breathable fabrics for which you can create content for your customers.". How to Win at The New Zero-Click Game.

Keywords 88

Keywords Hubspot SEO Research 88

Optinmonster

AUGUST 18, 2022

Our on-page SEO checklist can help you rank higher on search engine results pages (SERPs). On the other hand, off-page SEO would be like the weekly ads mailed to customers. You can use this SEO checklist for every post or page that you publish in WordPress. Do you want to get more organic traffic to your WordPress website?

SEO 122

SEO Optimization Lead Scoring Lead Ranking 122

Hubspot

MARCH 15, 2018

Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers' questions. Blog posts that specifically use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and get customers to visit your site. Why long-tail keywords?

SEO 101

SEO Optimization Long Tail Marketing Lead Ranking 101

Unbounce

AUGUST 6, 2021

“How Can I Make Sure I Appeal to Every Customer Demographic?”. A one-size-fits-all approach to your campaigns will never be as effective as one that’s both specific and highly relevant to your prospective customers and their needs. Conduct Customer Interviews/Surveys. You need to be talking to your customers all the time.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

ClearVoice

MARCH 26, 2021

Here are the six key steps we’ll delve into to achieve the content gap analysis of our dreams: Competitive / SERP Analysis. Once you have a clear understanding of what’s out there, of the topics and keywords covered, begin to analyze the SERPs or Search Engine Results Pages that correspond to top search queries for your industry.

Analysis 111

Analysis Paid Content Top of Funnel Content 111

Valasys

FEBRUARY 5, 2020

As the research methodologies of the prospects & customers have evolved, so have the results being reflected on the Search Engine Result Pages (SERPs). The use of intent data will become vital in analyzing the customers’ expectations & accordingly articulating the pieces of content.

SEO 59

SEO Practices Google Branding 59

Single Grain

AUGUST 28, 2019

Audience : Power pages aren’t for your potential customers; they’re for the influencers in your industry. Just make sure it’s authoritative, will appeal to influencers and also has value for your target customers. Pull up your website analytics tool and look at your most popular pages. The list goes on and on.

Lead Scoring 97

Lead Scoring Lead Ranking Keywords Google 97

ClearVoice

MARCH 19, 2020

Everyone on your marketing team — in-house and outsourced — should have access to your content plan, content strategy and customer journey so they can see how these key documents work together to form your overall content marketing initiative. Ongoing SERP reporting. The end goal for the majority of marketers? Lead generation.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

ClearVoice

JUNE 21, 2022

A content strategy doesn’t include your article topics, the dates when your posts ought to be published, etc. It fosters a connection with your potential buyers so you can turn leads into paying customers. They don’t have the expertise to develop topics that address the needs of their target customers.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

Hubspot

OCTOBER 27, 2020

You'll learn how to drive traffic to your store or website, nurture those visitors, and convert them into customers. Indig has also started doing a lot of interviews (which he shares with the Tech Bound audience weeks before publishing them elsewhere). Google Analytics Academy. Advanced Google Analytics. SEO Newsletters.

Resources 101

Resources SEO Lead Ranking Marketing Analytics Tools 101

Conductor

JULY 6, 2022

With robust enterprise SEO strategies, you can run awareness-building campaigns and highly-targeted regional or product-specific campaigns to increase your brand’s visibility on SERPs (search engine results pages). B2C SEO marketing strategy is all about drawing high volumes of potential customers to a site and driving immediate transactions.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

Moz

AUGUST 12, 2020

Google's domination and need for additional growth has turned the search giant into a competitor for more and more publishers, and plateaued the longstanding trend of Google's growing referral traffic. Improved Reporting & Analytics Within Google Tools. Local SERP Analytics: The Challenges and Opportunities.

Bundling 70

Bundling Video Marketing SERP Marketing Analytics Tools 70

Single Grain

NOVEMBER 20, 2020

An SEO agency is a company that provides expert search engine optimization services to other businesses in order to improve their online visibility in the SERPs, drive more traffic to their website, and thus increase their revenues. Advanced: $399 per month which offers unlimited SERP position history and you can save up to 100 keyword lists.

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

Optinmonster

NOVEMBER 13, 2019

Use the right terms, and your content will be more visible in search engine results pages (SERPs), resulting in more clicks and more organic traffic. If you’ve created buyer personas , also called customer avatars, this step will be much easier. MonsterInsights is the best way to add Google Analytics to your WordPress website.

Keywords 78

Keywords Paid Content Traffic Research 78

Hubspot

FEBRUARY 20, 2020

Unfortunately, that leads to a new problem: the SERPs are getting a little overcrowded. Ultimately, it's more important than ever to be intentional about your website and the content you publish. At Sales Hacker, we had an aggressive publishing schedule, with 4-5 new blog posts going live each week. Keyword difficulty is rising.

Organic Leads 99

Organic Leads Lead Ranking Lead Scoring SEO 99

Outbrain

JANUARY 3, 2021

Leveraging Long-tail Keywords. Long-tail keywords are groups of words or phrases that mimic regular speech, and they are all the rage in digital marketing. The days of “keyword stuffing” are long gone. the sooner you post it after the blog is published), the more likely it is to be seen and gather momentum.

High Quality Lead 34

High Quality Lead Paid Content Traffic Cost 34

seo.co

JANUARY 31, 2022

You can gain all insights via Google Analytics or other reporting tools like Agency Analytics, which allows you to work with many parameters. To reap all these benefits, you have to carry out extensive on-page and off-page optimization, which would eventually lead to a rise in SERPs for targeted and untargeted keywords.

SEO 111

SEO Webinar Metrics Lead Scoring Lead Ranking 111

Single Grain

MAY 4, 2022

From conducting site audits to preparing custom SEO marketing plans, WordPress SEO companies can help you rank your site better in the SERPs, which will increase brand visibility, the flow of leads and, ultimately, your revenue. Customized SEO strategies. Get My Free WordPress SEO Marketing Plan. Better Reporting. Link building.

Paid Search Agency 59

Paid Search Agency Advertising Agencies CMS Development Ad Agencies 59

seo.co

DECEMBER 31, 2020

While there could be any number of explanations as to why a website fails to move up in the search engine results pages (SERPs) or generate visibility for specific search terms, it often comes down to an issue of quality. This should also be your target customer (though it may be a subgroup of a larger demographic.)

SEO 64

SEO Keywords Long Tail Marketing Link Building 64

Scoop.it

JUNE 30, 2022

When writing for casual customers, for example, you will need to maintain a light tone and perhaps joke around a bit throughout your content. As a result, the ROI of evergreen content is much higher in the long run compared to trendy articles. Publish, Evaluate, & Adjust. The traffic it generates is organic and consistent.

Relevance 81

Relevance Planning Content SERP 81