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Is It Time to Reconsider and Reprioritize Your Marketing Metrics in the Time of Coronavirus?

Tomorrow People

Customer Acquisition Cost (CAC). Customer Lifetime Value (CLV). 97% of enterprise decision-makers believe the pandemic sped up their company’s digital transformation. " – Entrepreneur Magazine. In case you haven't performed one already, an end-to-end customer experience review could be in order. Customer satisfaction.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Marketing News Tonight with Charles Head.

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Madison Logic’s Tom O’Regan Named a Top ABM Leader and Innovator Impacting the B2B Sector

Madison Logic

B2B magazine recognizes O’Regan for building a data-driven global measurement platform to lead the ABM shift. The company increased the capabilities of its ML Platform to meet customer needs, first through an industry-first integration with LinkedIn and then another in subsequent months with HubSpot.

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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. Google Analytics. From the group introduction: Google Analytics is widely used in the web analytics industry and is becoming more and more extensive.

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Required Reading from the 10 Most Influential CRM Blogs for B2Bs

BenchmarkONE

The blog behind the world’s best-selling CRM platform, the Salesforce Blog offers insights and trends in marketing, analytics, sales and service. Is an online magazine with multimedia content aimed toward sales professionals and entrepreneurs. Hubspot Sales and Marketing Blog. Salesforce Blog. Think Again. Pipeline Deals Blog.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Moz The Moz YouTube channel is brought to visitors by Moz.com—the popular marketing analytics software for SEO, link building, social media, and branding.

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Inbound versus Outbound Marketing

TrustRadius Marketing

Inbound and Outbound marketing offer different approaches to achieving the same goals of generating leads, driving sales, and improving customer relations. Inbound marketing centers on a new way of thinking about customer relationships and sales. In comparison, outbound marketing is a much more classic “sell to the customer” approach.