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9 Essential Skills for SaaS Growth Marketers

Tomorrow People

In the early days of modern marketing, highly artistic hand illustrators collaborated with wordsmiths to create beautiful magazine ads and memorable billboards. Today, the high availability of data and analytics, tough commercial competition, and rising customer experience expectations, are driving demand for growth marketing.

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Is It Time to Reconsider and Reprioritize Your Marketing Metrics in the Time of Coronavirus?

Tomorrow People

97% of enterprise decision-makers believe the pandemic sped up their company’s digital transformation. " – Entrepreneur Magazine. As of this writing, inbound marketing champion Hubspot tracks total monthly volume traffic as having increased more than 30% compared to pre-COVID benchmarks. Social analytics. Web / mobile analytics.

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17 Stunning Examples of Above the Fold Content to Hook Your Visitors

Optinmonster

Measuring Effectiveness Analytics are Key Use tools like Google Analytics to understand how users interact with your ‘Above the Fold’ content. HubSpot HubSpot is all about growth, and that’s exactly what its above the fold design shows.

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15 Key Statistics Designed to Guide Successful B2B Content Marketing Programs

KoMarketing Associates

From the HubSpot Report: About 65% of marketers report that video is their primary form of media used within their content marketing strategy in 2021. Why This Stat is Important: This stat shows how content marketers are primarily handling their content strategy, an important trend to follow when building up a content marketing strategy.

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Content Marketing in 2023: 35 Stats You Should Know

ClearVoice

Combining AI and other advanced analytics techniques to improve decision-making. HubSpot ) Marketers who use buyer personas enjoy 73% higher conversions than those who don’t. Startups Magazine ) 82% of organizations that use personas have an improved value proposition. Gartner ) The AI market size value will reach $196.63

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20 Tremendous Digital Marketing Stats and Facts

Webbiquity

But likely the most significant finding from recent research (see below) is this: the average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) The average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) Here then, the details.

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Madison Logic’s Tom O’Regan Named a Top ABM Leader and Innovator Impacting the B2B Sector

Madison Logic

B2B magazine recognizes O’Regan for building a data-driven global measurement platform to lead the ABM shift. The company increased the capabilities of its ML Platform to meet customer needs, first through an industry-first integration with LinkedIn and then another in subsequent months with HubSpot.