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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Build Trust with Proof: Testimonials, case studies, and even unfiltered, engineering-focused FAQs demonstrate your expertise and track record. It’s a powerful way to establish credibility.

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8 Best Video Hosting Sites for Businesses in 2021

Hubspot

While hosting these types of videos on YouTube made sense because they were for entertainment purposes, your business needs a platform with more features so you can create videos for marketing campaigns, sales pitches, and customer service knowledge base articles. Video can also be used for customer service. Video Platforms.

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10 Proven Video Scripts and Email Templates for Virtual Selling

Vidyard

“Virtual selling” isn’t a new term, but over the last few years, it’s gained serious prominence in the sales world. Traditionally, outside sales meant face-to-face selling—whether that was via door-to-door sales, in-person customer meetings, or events and conferences. Video Benchmarks for Creation and Publishing 1.1

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5 Places B2B Marketers Can Find Blogging Inspiration

KoMarketing Associates

Customer Service Communication. Customer service communication is a great place to start. B2B marketers should check out the ticket queue, FAQ section, or even a customer service forum to see if there are any repeated questions that could be answered in a blog post. Sales Team Feedback. Keyword Search Data.

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Creating a Winning Account Based Marketing Plan for B2B SaaS

The ABM Agency

You’ll learn about conducting in-depth research on these targeted accounts, understanding customer pain points, and developing comprehensive persona profiles. These fictional representations of your ideal customers within each target account help you better understand their needs, preferences, and pain points.

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33 Common Sales Objections and How to Respond to Them

Vidyard

With the help of our expert Sales Feed team, we’ve rounded up 33 of the most common sales objections and how you can respond to them the right way. Video Benchmarks for Creation and Publishing 1.1 Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5. What Is a Sales Objection?

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Open Research: A Framework for Social Analytics

Online Marketing Institute

We know that measurement is the the top goal inside of companies , and while I’ve published this data before, it’s important to recast it to show the important of measurement in an emerging technology set. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key.